They can help your store load faster, send emails more reliably, convert more visitors into customers and make more profit.

There are currently over 980 WooCommerce plugins available, so how could you possibly choose the best options for your store?

With our help of course!

We run several successful online stores that make profits well into six figures so we know WooCommerce inside and out.

We’ll include some of the plugins we use and some that we know work well.

By the end of this post, you’ll know the exact plugins you need to use to make your store more profitable!

What We Look For in a WooCommerce Plugin

We think every WooCommerce plugin you use should provide 5 key benefits.

They should:

• Improve the customer experience – Every plugin should improve the customer experience. That could be by streamlining checkout, adding required features, adding extra search functions or something else.
• Optimize the customer journey – Any plugin that gives the customer the information they need to make a buying decision will only benefit your store. That could be shopping cart options, fast checkout or live chat to answer questions.
• Be value for money – Some WooCommerce plugins can appear expensive but their features and benefits should make the investment worth it.
• Be easy to use – Any plugin you add to your store should be well designed, instinctively understandable and deliver the ease of use we look for.
• Improve sales – All plugins should help you improve sales. Whether that’s directly like cart abandonment or indirectly like product highlighting or web forms.

Every plugin in this list will deliver on one or more of these benefits!

The 5 Best WooCommerce Plugins

Before we get into the list, here are the 5 must-have WooCommerce plugins we think you should try:

The 25 other plugins in this list are definitely worth checking out too!

As there are a lot of WooCommerce plugins here, we have divided them into three key areas:

1. WooCommerce plugins for user experience
2. Plugins for store management
3. Store administration plugins

Let’s get to the list!

WooCommerce Plugins for User Experience

WooCommerce plugins for user experience will improve the customer journey in one way or another.

1. CartFlows

CartFlows is primarily a sales funnel builder but can also enable you to add upsells, cross-sells, perform split testing and help recover abandoned carts.

Optimizing your checkout process can boost your conversion rates. Incorporating order bumps and upsells can help boost your revenue per order.

Despite the powerful features, CartFlows is very easy to use, works with popular page builders and walks you through every aspect of its use.

Pros of CartFlows:

Powerful upsell and order bump tools

Conversion templates to boost sales

Effective checkout layouts to minimize lost sales

Abandoned cart recovery feature

A/B split testing tools

Cons of CartFlows:

Requires investment in time and money

CartFlows Pricing

CartFlows costs from $99 per year.

CartFlows is Great For…

CartFlows is great for funneling customers towards purchase, recovering abandoned carts and a wide range of other functions. We particularly like it for its ability to optimize checkout to minimize distractions.

2. Modern Cart

Modern Cart is a powerful plugin that can do a lot to improve the checkout experience. It adds a floating cart, popout cart or slide-out cart to either replace or add to the existing cart.

Modern Cart also provides different cart styles, coupon options, the opportunity to add upsells and cross-sells and customize your shopping cart however you like.

It works in conjunction with CartFlows but can also work independently. It’s compatible with other checkout plugins too.

Pros of Modern Cart:

Offers extensive shopping cart customization

Adds different cart types to your store

Works as a WooCommerce coupon plugin

Works with CartFlows or independently

Compatible with other WooCommerce plugins

Cons of Modern Cart:

There’s no free version

Modern Cart Pricing

Modern Cart costs from $59 per year.

Modern Cart is Great For…

Modern Cart can offer innovative cart options that would work for different types of store. You can also offer coupons and who doesn’t like coupons?

3. Presto Player

Presto Player is useful for including product videos, showcases and how-to videos for items you sell. It looks much more professional if you use a dedicated plugin than simply embed from YouTube.

Presto Player supports playlists, muted autoplay, lets you add marketing layers, calls to action, works with chapters and email opt-ins.

If you use videos to explain how to use products or as part of product descriptions, this plugin can really help!

Pros of Presto Player:

Professional video player ideal for online stores

Supports marketing and email opt-ins

Includes muted autoplay and sticky video player

Playlists

Analytics and reporting for all videos

Cons of Presto Player:

You’ll need the premium version for the best features

Presto Player Pricing

There’s a free version and two premium plans starting at $79 per year.

Presto Player is Great For…

Presto Player is ideal for any WooCommerce store that uses video in any way. It looks more professional and offers more options than standard video blocks, which is why we like it.

4. Checkout Plugins

Checkout Plugins is a small free plugin for WooCommerce that adds the option to accept Stripe or Paypal in your store. If your current configuration doesn’t support these two, you need this plugin.

Checkout Plugins has been designed to make it easy to accept card payments through Stripe and PayPal directly on your website. It’s simple, no-nonsense and gets the job done.

No annual payments, no subscriptions and no premium extensions. The plugin is completely free.

Pros of Checkout Plugins:

Adds Stripe and Payment payments to your store

Quick and easy to install and set up

Widens your customer base with added payment options

Works seamlessly with WooCommerce

It’s free

Cons of Checkout Plugins:

There are no real downsides to this free plugin

Checkout Plugins Pricing

Checkout Plugins is free.

Checkout Plugins is Great For…

Checkout Plugins is useful for WooCommerce stores that use a premium service or plugin to accept Stripe or PayPal.

5. Product Feed Manager

Product Feed Manager is a great WooCommerce plugin if you want to promote products across different marketplaces.

You can add feeds to Google Shopping, Facebook Catalog, Yandex Marketplace, and many other marketplaces and display your products to a much wider audience.

The plugin also lets you set up feed update frequency and automatically adds to the feed as you add new products to your store.

Pros of Product Feed Manager:

Minimal configuration and setup required

Generates feeds for all major marketplaces on autopilot

Auto-syncs with Google Merchant Center Feed

Custom mapping of WooCommerce variables with marketplace variables

Include and exclude products as required

Cons of Product Feed Manager:

You’ll need to check the generated feeds periodically to ensure they are properly displayed

Product Feed Manager pricing:

Product Feed Manager is free for up to 200 products. Premium plans start at $79.99 per year for a single site license and unlimited product feeds.

Product Feed Manager is Great For…

Product Feed Manager is useful for stores that want to showcase products on social media or external marketplaces.

6. Smart Coupons for WooCommerce

Smart Coupons for WooCommerce adds an extra element of selling to any eCommerce store. It’s a very useful plugin that enables you to utilize vouchers, giveaways, store credit, gift cards and coupons to help sales.

The plugin includes a range of incentives you can use in your store. Some of them can be offered according to preset conditions while others include some behavior-based rules.

All can help increase sales and loyalty alongside giving customers a better store experience.

Pros of Smart Coupons for WooCommerce:

Well-designed dashboard to manage everything

Wide range of coupons, vouchers and incentives

Customizable conditions for triggering coupons

Bulk generate coupons and vouchers

Includes cart abandonment tools

Cons of Smart Coupons for WooCommerce:

Ticketed customer support only with 1-2 day response time

Smart Coupons for WooCommerce Pricing

Smart Coupons for WooCommerce costs from $89 per year.

Smart Coupons for WooCommerce is Great For…

Smart Coupons for WooCommerce is good because it makes it easy to offer coupons and discounts. Shoppers love a bargain so this is a great addition to any store!

7. YITH WooCommerce AJAX Filter

The YITH WooCommerce AJAX Product Filter allows visitors to narrow down searches based on certain criteria using smooth Ajax action.

WordPress and WooCommerce have search but Ajax is smoother and much more visually appealing. It’s a valuable quality of life upgrade for any store.

Search and product filtering are essential for larger stores with lots of products. If you don’t provide a way for customers to quickly find what they want, they will go elsewhere. YITH WooCommerce AJAX Filter makes it happen.

Pros of YITH WooCommerce AJAX Filter:

Simple but effective Ajax filter for online stores

Number of configurable presets for customization

Different filter styles to choose from

Select exactly when and where the filter appears

Adds genuine value to users

Cons of YITH WooCommerce AJAX Filter:

Takes a little configuring to get it just right

YITH WooCommerce AJAX Filter Pricing

There’s a free version of YITH WooCommerce AJAX Filter. Premium plans cost from $89.99 per year.

YITH WooCommerce AJAX Filter is Great For…

If you stock a lot of products, YITH WooCommerce AJAX Filter makes it easy to filter and find what you’re looking for using smooth Ajax action.

8. YITH WooCommerce Ajax Search

The YITH WooCommerce Ajax Search plugin can work alongside YITH WooCommerce AJAX Filter to provide a very powerful pairing for fast search and filtering for your store.

YITH WooCommerce Ajax Search offers search features that instantly display products as visitors type in the search box, without leaving the current page they are viewing.

If you stock a large number of items, search is key. This is a useful tool to have in any store and one we thoroughly recommend!

Pros of YITH WooCommerce Ajax Search:

Search and select products without leaving the current page

Display the search form anywhere in your store using shortcodes

Customize the search display

Searches as the customer types

Opportunity to add badges and banners within search results

Cons of YITH WooCommerce Ajax Search:

SKU search seems problematic

YITH WooCommerce Ajax Search Pricing

There’s a free version of YITH WooCommerce Ajax Search with premium priced at $79.99.

YITH WooCommerce Ajax Search is Great For…

YITH WooCommerce Ajax Search is useful for larger stores and for upgrading the default WordPress search function.

9. LiveChat WooCommerce Chat Plugin

Having a WooCommerce chat plugin will encourage visitors to interact, ask questions and discuss their needs. It’s a simple way to provide fast service and streamline the path to purchase.

LiveChat WooCommerce Chat Plugin lets you manage email, Facebook Messenger and other social media responses with the same interface. You can also view your shoppers’ cart contents in real-time to have an idea who is going to buy more products.

You can also send automated chat responses and messages to your visitors once certain criteria are met.

Pros of LiveChat WooCommerce Chat Plugin:

Powerful live chat functionality for WooCommerce

Flexible design with customization options

Intelligent query routing for larger stores

Integrates with other WordPress plugins and tools

Very easy to use

Cons of LiveChat WooCommerce Chat Plugin:

Can become expensive for more than 1 user

LiveChat WooCommerce Chat Plugin Pricing

LiveChat WooCommerce Chat Plugin costs from $20 per month per user.

LiveChat WooCommerce Chat is Great For…

LiveChat WooCommerce Chat is great for stores that want to implement live chat to help customers and answer key questions.

10. Order Delivery Date for WooCommerce

The Order Delivery Date for WooCommerce shipping plugin provides the best customer experience after they have made their purchase.

Shoppers can now select the delivery date at the most convenient date and time. It’s a simple feature but is one of those value-add elements that can elevate the user experience enough to encourage repeat custom.

Complaints about slow delivery and not knowing when a product will arrive is one of the most common you’ll hear. This plugin helps address that.

Pros of Order Delivery Date for WooCommerce:

Allows customers to select delivery date and time

Supports timeslots and ASAP deliveries

Configurable holidays, weekends, hours of operation and more

Supports click and collect

Works with Fedex, UPS, USPS and other couriers

Cons of Order Delivery Date for WooCommerce:

Depends on having a shipper that supports delivery dates and times

Premium is expensive for what it is

Order Delivery Date for WooCommerce Pricing

Order Delivery Date for WooCommerce has a free version while premium costs from $149 per year.

Order Delivery Date for WooCommerce is Great For…

Order Delivery Date for WooCommerce is a great WooCommerce shipping plugin for managing expectations and providing options. As long as your courier supports it..

11. Variation Swatches for WooCommerce

Variation Swatches for WooCommerce works well for stores that sell products with multiple options. If you sell items in different colors, sizes or configurations, this is the plugin to get.

Variation Swatches for WooCommerce enables you to add a dropdown menu to every product where customers can select an option. It’s a fast, convenient way to complete a purchase.

This is a simple, free plugin with one purpose. To make product selection as simple as possible.

Pros of Variation Swatches for WooCommerce:

Simple but effective selection plugin

Makes it easy for customers to select from multiple options

Works flawlessly with WooCommerce

Lightweight with clean code

Easy to set up and use

Cons of Variation Swatches for WooCommerce:

It’s a free plugin so there’s nothing to complain about

Variation Swatches for WooCommerce Pricing

Variation Swatches for WooCommerce is free to use.

Variation Swatches for WooCommerce is Great For…

Variation Swatches for WooCommerce is particularly useful for stores that sell products with different options like clothes, shoes and other items.

WooCommerce Plugins for Store Management

Store management plugins help manage the everyday running of your store.

12. SureTriggers

SureTriggers is an automation plugin that can make running an online store much easier. It integrates with hundreds of apps and can automate a wide range of tasks.

SureTriggers is a standalone platform with WooCommerce integration. Simply select the apps you want to automate, set a trigger and configure an action.

There are unlimited possibilities with this app and lots of readymade templates so you don’t even have to set up your own!

Pros of SureTriggers:

Automate many repetitive tasks

Drag and drop automation builder

Supports over 380 apps with more coming

Create multi-step automations

Reduces manual workload of running a store

Cons of SureTriggers:

Not all niche apps are supported yet

SureTriggers Pricing

There’s a free version of SureTriggers and two premium plans starting at $9 per month.

SureTriggers is Great For…

SureTriggers is great for automating everyday eCommerce tasks such as sending order acknowledgements, adding customers to a CRM or database, email outreach and so much more.

13. Spectra with Zip AI

Spectra is a visual website builder that uses drag and drop functionality to help build web and store pages. It integrates into the WordPress editor and adds lots of building blocks.

Spectra also has Zip AI, a generative AI content tool that’s ready to help you write compelling web pages, product descriptions, answer common questions and anything you can think of.

Spectra is free but Zip AI requires premium credits to generate content. It works amazingly well and represents excellent value for money.

Pros of Spectra:

Integrates into WordPress

Adds blocks, wireframes and templates to the editor

Easy to use thanks to drag and drop

Includes Zip AI to help generate content

Clean code so won’t slow down your store

Cons of Spectra:

Zip AI requires credits to use

Spectra Pricing

There’s a free version of Spectra and three premium plans from $49 per year. Zip AI charges from $39 per year for credits

Spectra with Zip AI is Great For…

Spectra with Zip AI is good for store owners that prefer to spend time and effort on running the store rather than learning WordPress or coming up with product descriptions.

14. WooCommerce Cart Abandonment Recovery

WooCommerce Cart Abandonment Recovery is a standalone recovery plugin that can automatically try to recover abandoned carts.

If a visitor provides an email address, the plugin will automatically send a reminder email after 15 minutes. You can configure further reminders and add discounts or coupons if you wish.

The plugin is simple, easy to use and helps counter one of the most significant challenges of eCommerce.

Pros of WooCommerce Cart Abandonment Recovery:

Simple plugin with effective abandoned cart recovery tools

Integrates seamlessly into WooCommerce

Can automatically send reminder emails on a schedule you set

You can include coupons or incentives if you want

It’s free

Cons of WooCommerce Cart Abandonment Recovery:

Requires the customer to provide their email address

WooCommerce Cart Abandonment Recovery Pricing

WooCommerce Cart Abandonment Recovery is free to use.

WooCommerce Cart Abandonment Recovery is Great For…

WooCommerce Cart Abandonment Recovery is great for smaller stores that don’t already have a dedicated cart abandonment plugin.

15. HubSpot for WooCommerce

You likely know HubSpot as a leader in CRM, marketing, sales and service software. With their free WooCommerce plugin, you can add key marketing functionality to your WooCommerce store to grow your business better!

Easily manage WooCommerce activity in a CRM, track and recover abandoned carts, send beautiful marketing emails, build ads, and track everything with robust analytics!

Rather than relying on multiple marketing plugins, HubSpot provides an all-in-one solution.

Pros of HubSpot for WooCommerce:

Well designed interface

Syncs WooCommerce data with HubSpot CRM

Easily manage leads, subscribers and users

Abandoned cart recovery tools

Email builder for efficient communication

Cons of HubSpot for WooCommerce:

Initial learning curve

HubSpot for WooCommerce Pricing

HubSpot for WooCommerce is free to use.

HubSpot for WooCommerce is Great For…

HubSpot for WooCommerce is great for more established stores that want to do more with customers and customer data.

16. WPForms

WPForms is one of the most powerful form plugins for WordPress. It supports multiple form types, contact forms, payment forms, signups, surveys, registration and all manner of forms.

The free version comes with simple contact forms and all other essential features. The Pro version lets you use advanced features to improve conversions. Features include landing pages, conversational forms, form abandonment, smart conditional logic and lots more features.

WordPress has basic form functionality, but if you want to engage more with customers, this is a plugin to try.

Pros of WPForms:

One of the most popular form plugins for WordPress

Simple to use, easy to implement

Usable form templates

Fully customizable to suit your store’s design

Drag and drop form builder included

Cons of WPForms:

Free version offers limited features

WPForms Pricing

WPForms has a free version with four premium plans starting at $49.50 per year.

WPForms is Great For…

WPForms takes forms to a whole new level. If you want to interact more, offer surveys or listen to customers, this is a way to do it.

17. WooCommerce Currency Switcher (WOOCS)

Users from different countries will find it easy to decide if they are going to buy your products if they can see the prices in their local currency. It’s as important as multilingual websites and can increase conversion exponentially.

WooCommerce Currency Switcher supports manual currency switching, unlimited currencies, automatic exchange rates, tooltips and more.

It can also use IP identification to automatically display currencies depending on where the visitor is from.

Pros of WooCommerce Currency Switcher (WOOCS):

Manual and automatic currency switching

Multiple display options for currencies

Currency converter, conversion rates and other useful features

Supports IP identification for localization

Useful tooltip option for user assistance

Cons of WooCommerce Currency Switcher (WOOCS):

Doesn’t yet support cryptocurrencies

WooCommerce Currency Switcher (WOOCS) Pricing

There’s a free version of WooCommerce Currency Switcher (WOOCS) while premium costs from $49 per year for a single site.

WooCommerce Currency Switcher is Great For…

WooCommerce Currency Switcher is very useful for international WooCommerce stores. Offering payment in local currency can significantly increase conversion and we strongly recommend it.

18. TrustPulse

TrustPulse is a powerful WooCommerce plugin that enables you to leverage social proof to help sales. Social proof is very powerful and offers reassurance for customers, which is why it’s so important.

The plugin allows you to display purchase notifications like ‘Brad just bought Astra Pro’ or similar messages to help convert visitors.

The plugin also supports analytics, action messages, visitor activity, conversions and helps you target specific user types with minimal configuration.

Pros of TrustPulse:

Helps leverage social proof to increase conversions

Real-time tracking of user activity

Opportunity to target specific user types

Customizable notifications to fit into your design

Works with most CMS platforms as well as WordPress

Cons of TrustPulse:

Not everyone believes these notifications

TrustPulse Pricing

TrustPulse costs from $5 per month.

TrustPulse is Great For…

TrustPulse is useful for adding social proof to online stores. Not everyone believes these messages, but as the cost is low and some people do believe them, it may be a good investment.

19. Product Import Export for WooCommerce

If you’re migrating to WooCommerce, you may need to import or export products. You can do it manually, or use the Product Import Export for WooCommerce plugin.

The plugin supports multiple product types, such as simple, variable, grouped, affiliate, or custom products. It lets you integrate ChatGPT API with WooCommerce to generate product descriptions during import and makes it easy to manage multiple products and multiple stores.

If you’re switching between eCommerce platforms, this is a plugin to try!

Pros of Product Import Export Plugin for WooCommerce:

Support multiple files including CSV and XML

Bulk update product data

ChatGPT integration

Schedule import export using FTP/SFTP

View detailed debug logs

Cons of Product Import Export Plugin for WooCommerce:

There are a lot of options to get to grips with

Product Import Export Plugin for WooCommerce Pricing

Product Import Export plugin has a free version and a premium version that costs $69 per year for a single site license.

Product Import Export Plugin for WooCommerce is Great For…

Product Import Export for WooCommerce is useful for anyone migrating to WooCommerce. It saves a lot of time and even helps you write product descriptions.

WooCommerce Plugins for Marketing and Promotion

WooCommerce plugins for marketing and promotion give you the tools you need to get the word out about your store.

20. Convert Plus

Convert Plus is a lead generation plugin that adds popups and opt-in forms to WordPress and WooCommerce. It’s fast, simple to use and enables anyone to use popups to attract attention.

Convert Plus works with other marketing plugins and lets you add modals, fullscreen popups, infobars, slide-in bars and sticky notices to any page.

Use them for marketing or awareness. Offer coupons or discounts, promote your newsletter or something else. Use this plugin and you’ll find it very easy to do.

Pros of Convert Plus:

Powerful marketing plugin that’s simple to use

Supports multiple popups and notices

Configure every aspect of how it works

Includes templates for everything

Compatible with third-party marketing platforms

Cons of Convert Plus:

Not everyone likes popups

Convert Plus Pricing

Convert Plus costs $23 as a one-off fee.

Convert Plus is Great For…

Convert Plus can be very useful if you want to include popups and notices to alert customers to new products, special offers or to get them to sign up.

21. Post SMTP Mailer/Email Log

The default WordPress email system isn’t the most reliable, which is where the Post SMTP Mailer/Email Log plugin comes in. Using SMTP instead of wp_mail is a great way to ensure more reliable email delivery.

The Post SMTP Mailer/Email Log plugin makes it super easy to set up SMTP with your WooCommerce store. It’s easy to use, reliable and increases the chances of email delivery significantly.

If you plan to send lots of emails from your WooCommerce store, you need to check this plugin out.

Pros of Post SMTP Mailer/Email Log:

Powerful email tools make communication simple

Helps prevent emails landing in spam

Overcomes WordPress email limitations

Works with WordPress Multisite

Email logging feature

Cons of Post SMTP Mailer/Email Log:

Nothing to complain about considering core functionality is free

Post SMTP Mailer/Email Log Pricing

Post SMTP Mailer/Email Log is free to use with premium plans from $49 per year.

Post SMTP Mailer/Email Log is Great For…

Post SMTP Mailer/Email Log is great for stores that want to use email as part of nurturing and marketing. WordPress email just isn’t reliable enough but this plugin is.

22.Brevo

Brevo, formerly Sendinblue, is a marketing platform that includes email, CRM and more. We’re mainly concerned with the email aspect here.

You can use advanced segmentation to manage contact lists, add contacts to a CRM and perform simple or detailed campaigns as you need.

You can create highly engaging email campaigns or go all out and create a complete customer relationship management system. You can use it as an email tool or a full CRM, it’s entirely up to you.

Pros of Brevo:

Smart email automation tools

Live chat and SMS functionality

CRM integration

Intelligent email segmentation and tracking

Social media integration

Cons of Brevo:

There is a lot to get to grips with

Brevo Pricing

Brevo has a free version with premium versions costing $25 per month upwards.

Brevo is Great For…

Brevo is useful just as an email marketing tool but is capable of so much more. It’s great for more established stores that want to increase their marketing efforts.

23. OptinMonster

OptinMonster is a lead generation powerhouse and is a very useful WooCommerce plugin to have around. It specializes in creating popups and offers within pages to help attract attention and convert visitors.

The plugin includes popup templates and the ability to create them from scratch. You can include images, calls to action, links and personalized messages.

This is a very powerful plugin that provides all the tools you need to help increase conversions at any stage of the customer journey.

Pros of OptinMonster:

Popup plugin for WooCommerce

Smart visual designer

Competent templates to use out of the box

A/B testing, analytics and exit intent tools

Redirection and retargeting features

Cons of OptinMonster:

Not everyone likes popups

Arbitrary page view limits

OptinMonster Pricing

OptinMonster costs from $9 per month.

OptinMonster is Great For…

OptinMonster is a great option if you want to include popups in your marketing mix. Just be aware that not everyone likes them and they can be blocked by browsers.

24. MonsterInsights

With MonsterInsights you don’t need to hire a developer or learn how to code to be able to properly setup Google Analytics, add event tracking or configure eCommerce tracking.

This is a powerful WooCommerce plugin that provides all the data you could possibly use about your store. It’s GDPR-compliant, offers real time analytics, SEO ranking reports, user behavior reporting and a whole lot more.

If you want insight into how your store is performing, this is one of the best plugins to get.

Pros of MonsterInsights:

Universal tracking tools

Powerful Google Analytics dashboard

More stats and metrics than you could ever use

Affiliate links and tracking tools

Page-level analytics as well as site-wide

Cons of MonsterInsights:

There is a definite potential for data overload

MonsterInsights Pricing

MonsterInsights costs from $16.58 per month.

MonsterInsights is Great For…

MonsterInsights is good for established WooCommerce stores who want to use data to drive improvements.

25. AffiliateWP

There’s a reason most eCommerce stores have an affiliate program – it creates an army of people who can create content to promote your store in return for a commission.

With the AffiliateWP plugin, you can create your own affiliate program without needing to pay an affiliate network. It has built-in WooCommerce support so it’s easy to implement the necessary tracking too.

If you’re interested in using affiliate marketing to grow your WooCommerce store, this one is a must-have!

Pros of AffiliateWP:

Makes it easy to set up your own affiliate program

Straightforward affiliate tracking dashboard

Flexible payment tools

Realtime reporting on visits, referrals and earnings

Smart referral link generator tool

Cons of AffiliateWP:

It’s expensive

AffiliateWP Pricing

AffiliateWP costs from $149 per year.

AffiliateWP is Great For…

AffiliateWP is a great plugin for WooCommerce stores that want to use others to help marketing and promotion.

26. Easy Video Reviews

Easy Video Reviews allows you to request customer reviews on any part of the WooCommerce store journey, from product checkout to order completion emails.

The plugin is extremely easy to use with a straightforward user interface. Install and activate the plugin, then place the Easy Video Review button on any post or page.

Embedding recorded video testimonials with the plugin is extremely easy with the Elementor widget, and WordPress blocks, making it an excellent choice for your store.

Pros of Easy Video Reviews:

Adds social proof with engaging testimonials

Record video reviews from any device

Allows social sharing of recorded videos

Custom form builder to collect useful customer information

Easily embed videos with shortcodes using popular page builders

Cons of Easy Video Reviews:

No cons worth mentioning

Easy Video Reviews Pricing

There’s a free version of Easy Video Reviews available on the WordPress repository. Premium plans for unlimited websites start at $99 per year.

Easy Video Reviews is Great For…

Easy Video Reviews could be useful for any store that wants to feature video reviews as it all adds to social proof.

Store Administration Plugins

Store administration plugins help speed up, secure or back up your store so it’s always ready to earn.

27. UpdraftPlus

UpdraftPlus helps keep WooCommerce store data safe with backups. It’s one of the most effective WordPress backup solutions out there and makes backing up websites simple.

UpdraftPlus is easy to use and provides the option for different backup types, download those backups, use cloud storage and restore your store from a backup.

The dashboard is simple to use and makes short work of setting schedules, configuring backup types and protecting your store.

Pros of UpdraftPlus:

Comprehensive backup solution for WordPress

Includes intelligent schedule that can handle different backup types

Backup, download or store in the cloud

Simple restoration process makes it easy to recover

Supports WordPress Multisite

Cons of UpdraftPlus:

Configuration can become complex

UpdraftPlus Pricing

There’s a free version of UpdraftPlus and five premium plans costing from $84 per year.

UpdraftPlus is Great For…

UpdraftPlus is great for every website. The free version is enough for hobby sites while eCommerce stores should definitely use premium.

28. Sucuri

UpdraftPlus helps you keep your store’s data safe if something bad happens. Sucuri helps prevent something bad from happening in the first place.

This WordPress security plugin implements a huge array of WordPress hardening best practices to lock down your store. It also offers proactive monitoring, like file change detection and malware scanning.

If you’re serious about the security and safety of your website and want to keep customers safe, this is a plugin to try.

Pros of Sucuri:

Highly regarded WordPress security plugin

Provides layered defense for websites and stores

Includes WAF, DDoS protection and more

Malware protection and removal tools

Monitors your site for file changes and attack

Cons of Sucuri:

Premium is very pricey

Sucuri Pricing

There’s a free version of Sucuri while premium costs from $199.99 per year up to $499.99 per year.

Sucuri is Great For…

Sucuri is a viable security plugin to help keep your store and your customers safe. It’s expensive but is very good at what it does!

29. Yoast SEO

YoastSEO is an essential WooCommerce plugin. It’s one of many top-quality SEO plugins we recommend and definitely one you should try.

WordPress and WooCommerce aren’t optimized for SEO out of the box. To fix that, you can use the massively popular Yoast SEO plugin.

The free version gets you off to a great start while the premium version adds a lot of features and more potential for your store to be found online.

Pros of Yoast SEO:

Full WordPress and WooCommerce SEO plugin

Includes all the basics you need to rank higher

Lots of options and customizations you can make

Includes WooCommerce-specific tools

Free version is fully featured

Cons of Yoast SEO:

There’s a lot to configure to get the most out of it

Yoast SEO Pricing

There’s a free version of Yoast SEO with premium plans starting at $99 per year.

Yoast SEO is Great For…

YoastSEO is great for every website and online store out there. The free version is excellent and premium adds a ton of useful features.

30. Booster for WooCommerce

Booster for WooCommerce is a package of eCommerce plugins you can install in your store.

Features include invoicing tools, custom fields, pricing and currency tools, price buttons and labels, customizable carts and checkouts and a whole lot more.

Booster for WooCommerce also allows you to add crowdfunding products, display when the product will be available, display products by country and display custom shopping cart information.

Pros of Booster for WooCommerce:

Powerful WooCommerce plugin with lots of features

Includes most functions a new store would need

Simple to set up and to use

Intuitive user dashboard

Fully compatible with WooCommerce

Cons of Booster for WooCommerce:

There’s a lot to learn and to configure

Booster for WooCommerce Pricing

There’s a free version of Booster for WooCommerce with premium costing from $11.99 per month.

Booster for WooCommerce is Great For…

Booster for WooCommerce is useful for stores that would rather have one tool than several. There’s a lot to learn but a lot of potential too.

Get Started With These Must-Have WooCommerce Plugins

Each of these WooCommerce plugins delivers useful features that can help any online store thrive.

Whether that’s streamlining the customer journey, adding quality of life features or keeping data safe, there’s a plugin for every occasion.

We use some of these ourselves and have heard good things about all of them. That’s why we recommend them to you!

If you’re planning to build a new store, check our guide on creating affordable eCommerce website.

P.S. If you’re looking for the perfect WooCommerce theme to pair with these plugins, check out the Astra theme – it’s highly customizable and integrates well with all the plugins on this list.

WooCommerce Plugin FAQs

What is the best plugin for WooCommerce?

The best plugin for WooCommerce depends on what you want. Our 5 favorite plugins are CartFlows, Brevo, UpdraftPlus, Sucuri and Yoast SEO. CartFlows is best for sales funnels and cart abandonment, Brevo is great for outreach, UpdraftPlus for backups, Sucuri for security and YoastSEO for SEO.

How do I add plugins to WooCommerce?

You add plugins to WooCommerce in the same way you add plugins to WordPress. Select Plugins > Add New and either search for the plugin or upload the plugin files. Then select Install > Activate and your plugin is now ready to use!

Are WooCommerce plugins free?

Some WooCommerce are free, some are paid for. We have tried to include the top rated plugins with a mixture of both. Many will have a free version with either a premium version or premium addons. All plugins that cost money should return on that investment relatively quickly.

Is there anything better than WooCommerce?

Yes, SureCart is better than WooCommerce, although we would say that as we created it. WooCommerce is very good at what it does but it could be better. SureCart was designed to address all the shortcomings of WooCommerce and include many features you need to use extensions for.

Do WordPress plugins work with WooCommerce?

Some WordPress plugins will work with WooCommerce. Much depends on the plugin and the features it adds. Some won’t offer any value to WooCommerce but others might. Every plugin in this list works with both WordPress and WooCommerce so you can be confident in installing any of them.

Enthusiastic and full of ideas, I dove in, only to quickly realize the complexity of setting everything up.

The learning curve was steep, requiring numerous paid plugins for basic functionality. Costs ballooned and support was sparse.

I often found myself turning to community forums for help. Security and maintenance fell squarely on my shoulders, adding to the stress.

And as my store grew, the need for a scalable solution became apparent.

Thankfully, SureCart came along at the right moment. Its headless approach not only ensures scalability independent of hosting but also simplifies the eCommerce experience significantly.

Today, in this SureCart review, we’re zeroing in on why this eCommerce platform stands out.

It’s the eCommerce solution your store needs. So, let’s find out why it’s a top contender for powering your next retail adventure.

SureCart Pros and Cons

To begin, let’s take a quick glance at some pros and cons associated with SureCart. It might help you make a quicker decision:

Hearing from those who have first hand experience with a platform is often the best way to assess whether or not it’s right for you.

Just take a look at what Sunny Trochaniak had to say on X:

SureCart Overview

SureCart is a versatile eCommerce solution that caters to many types of businesses.

It’s a great choice for:

• Digital content creators offering courses, eBooks or software
• Service providers, from consulting to health and wellness
• Retailers of physical products, from crafts to tech
• Nonprofits and organizations looking to accept donations
• Subscription-based services, from SaaS to fitness memberships
• Educators and trainers offering online learning education
• Companies or individuals looking to create membership websites

With its user base rapidly growing, SureCart is becoming a firm favorite thanks to its ease of use and comprehensive features.

It’s aimed at simplifying the eCommerce experience for sellers around the world.

Here’s how you can get started with SureCart on your website:

• Create and publish products: Whether you’re selling physical products, digital downloads, or offering subscriptions, SureCart makes it easy to set up your offerings.
• Design a frictionless checkout experience: Customize your checkout process to match your brand and maximize conversions.
• Integrate and automate: Connect SureCart with your favorite tools to streamline operations and enhance the customer experience.

What sets SureCart apart is not just its functionality but also its commitment to performance and security.

This commitment ensures your store operates smoothly without compromising speed or data integrity.

Integrating SureCart into your website is easy. And it’s all thanks to its compatibility with web builders and platforms.

SureCart offers a powerful, intuitive solution that scales with your business whether you’re looking to:

• Expand your digital footprint
• Streamline sales processes
• Provide a better shopping experience for customers

You’ll only need to complete 5 basic steps to get started with SureCart:

1. Install and setup the plugin
2. Create a checkout page
3. Add products
4. Configure payment processors
5. Make your store live and start accepting orders!

We’ll go into more depth about each of these steps in just a moment.

First, let’s take a look at what this tool will cost you.

SureCart Pricing

Plans are tailored to accommodate different business sizes and needs.

Here’s what’s currently available:

• Launch plan: This free option is perfect for those just starting out. It offers unlimited products and a selection of essential features with a modest transaction fee to cover running costs.
• Grow plan: For businesses looking to expand, this plan provides additional support and features for a monthly fee. You get more storage and team members without transaction fees.
• Scale plan: Designed for larger operations, this premium option offers extensive support, increased storage, and additional features to aid growth and efficiency.

Choosing the annual payment option saves on the monthly rate. This makes these plans even more attractive for long-term commitments.

There’s definitely something for everybody here!

WooCommerce vs Shopify vs SureCart

As we’ve already mentioned, choosing the right eCommerce platform is one of the most important things you can do to encourage the success of your online store.

With this goal in mind, we compare WooCommerce, Shopify, and SureCart across key features to help you make an informed decision.

Spoiler alert: What we’ve found is that SureCart offers the benefits of WordPress while providing a Shopify-esque experience. It’s truly the best of both worlds!

SureCart Key Features

SureCart is equipped with a robust set of features designed to enhance the eCommerce experience.

It integrates seamlessly with WordPress to provide everything you need for selling online.

Here’s a look at its top features:

Drag and drop checkout	Customer area
Order bumps and upsells	Digital download support
Cart abandonment recovery	Order management
EU VAT compliance	Automated invoices and receipts
Real-time tax calculations	Secure file delivery
Subscription payments	Multi-currency support
Payment gateway integration	Custom checkout forms
Global sales support	Membership and course integration
No-code customization	Affiliate management
Developer tools (Webhooks, API)	Flexible payment plans
Marketing options	Automations (SureTriggers, Zapier)
Detailed analytics	Social media and newsletter integration

Learn more about the upsell features in SureCart in this video:

Working With SureCart

We’re diving headfirst into our in-depth review of SureCart by showing you how to integrate it into a fresh WordPress website.

This exploration will showcase how SureCart streamlines the online selling process, enhancing both the seller and customer experience.

Setting Up SureCart

Getting started with SureCart is straightforward and budget-friendly because you can use it for free.

The free plan allows you to explore its features and capabilities without any initial financial commitment.

This approach ensures you can fully assess SureCart’s fit for your digital marketplace needs without the pressure of upfront costs.

Installing SureCart

Follow these steps to set up SureCart on your WordPress site and connect it to a new store.

Find SureCart in the WordPress repository. Click Install Now then activate it.

From the WordPress dashboard, click on SureCart and select Create a new store if you don’t have one already.

Creating a Store With SureCart

If you have an existing store, you’ll need to connect your SureCart API key with your WordPress site.

You can do this through the SureCart website, as detailed in this SureCart API overview.

Then you’ll be prompted to customize your new store through a setup wizard.

Set your brand color, currency, and decide whether to import example data or start from scratch.

You can edit this info later within the SureCart Settings section.

Choose an email address to receive store notifications.

Before completing setup, you’ll need to enter your name, email, and choose a password.

If you decide you want a paid plan, you can do this next.

Choose the plan that fits your needs. The Launch plan is free forever, allowing you to test your store before committing financially.

Lastly, you can either connect a payment processor immediately or opt to do this later. We’ll be talking about this in-depth in just a bit.

To finish up, click Back to WordPress to complete setup.

Configuring SureCart

When integrating SureCart into your WordPress site, choosing a theme that complements your online store’s vibe and functionality is key.

Astra is an excellent choice, offering a blend of performance and aesthetics perfect for any eCommerce venture.

To kick things off on the right note, consider using one of the following Starter Templates, which come with SureCart as the ready-to-go eCommerce plugin:

• Brand Store
• Cosmetics Store
• Cycle Shop
• Skin Cleanser Store
• Plant Store

Each template is designed with a specific eCommerce niche in mind. This ensures you’ll find the perfect look to match your products and brand identity.

Explore these templates to find your ideal starting point for a polished, customer-friendly shopping experience.

If your favorite template isn’t quite perfect for your store, don’t worry. You can customize everything about it using built-in tools or your favorite page builder.

Create Main Shop Pages

The Shop page acts as the central marketplace where products are displayed.

SureCart auto-generates a default shop page, which you can customize to fit your theme and layout.

You can adjust the number of columns and products per page. You can also enable pagination and Ajax for smoother navigation.

It also has sorting filters and search functionality to enhance user experience.

You also have the flexibility to showcase all, featured, or specific products, and even edit individual product cards for a unique display.

Add a Product

Start by creating a product to sell. SureCart allows you to sell anything, from physical goods to digital products like courses and ebooks.

In your WordPress dashboard, find the SureCart section, then head to Products.

Click on the Add New button.

Or choose Create A Product from the dashboard’s quick actions.

Provide a product name then click Create.

From there you can add images, set tax, and set the price.

SureCart supports standard pricing and diverse options like one time payments, subscriptions, and payment plans​​.

Configure Payment Processors

SureCart integrates with major payment gateways so you can accept payments globally with ease.

SureCart supports Stripe, PayPal, and Mollie. These platforms are widely used and trusted for secure online transactions.

Setting them up as your payment processors allows for a broad range of payment methods, including credit cards, debit cards, and PayPal accounts.

Integrating these payment processors into SureCart involves a few straightforward steps.

After activating SureCart, you’ll be prompted to select your payment processor(s) as part of setup.

Connect Stripe and/or PayPal to SureCart, typically by entering your API keys or through direct login authentication.

This connection ensures transactions can be processed securely to minimize risk.

Create a Checkout Page

After setting up your payment processors, the next step is crafting a checkout experience that’s both user-friendly and efficient.

SureCart provides a default checkout form, but the true power lies in its customization capabilities.

You can use Starter Templates as a base and then tailor the checkout process to your needs using the block editor.

This flexibility allows you to align the checkout experience with your brand and product offering.

You also have the freedom to add or remove fields, choose layouts, and integrate additional elements to enhance the customer experience.

This could include promotional codes, gift options, or special instructions fields.

Create a Thank You Page

Creating a custom thank you page enriches the customer journey after purchase.

To do this, you need to create a new page in WordPress.

Customize it using SureCart blocks, perhaps adding an Order Confirmation block for detailed summaries.

In SureCart settings, pick the checkout form you want to associate with this page.

Learn more about this process in SureCart’s detailed documentation.

You can then enable the Custom Thank You Page option and select your newly crafted page.

This personalizes the checkout experience, making customers feel more valued and appreciated.

Customer Dashboard

The SureCart customer dashboard is a powerful feature designed to enhance the experience for both store owners and customers.

It serves as a central hub for customers to manage their interactions with your store, providing a user-friendly interface for overseeing orders, tracking shipping, and accessing account details.

The primary features customers can access here include:

• Order management: Customers can view their order history, including details of each purchase and order status. It makes it easy to track shipping progress or reorder products.
• Subscriptions and downloads: For stores that sell digital products or offer subscriptions, customers can manage subscriptions and access downloadable content directly.
• Payment and billing: Options for customers to manage payment methods and view billing details.
• Account information: Customers can view and update their account details, ensuring that their information is always current.

The dashboard can be customized in several ways:

• Default tabs that can be customized or reordered to suit your store’s requirements. You can easily change the titles of these tabs or add new sections with relevant information​.
• SureCart relies on shortcodes for integrating different sections into the dashboard. Orders, subscriptions, downloads, payment methods, and billing details can be inserted this way.

Learn more about customizing the customer area in this video:

Managing SureCart

Managing SureCart involves overseeing various aspects of your store from the backend. This helps to ensure smooth operation for both you and your customers.

SureCart Dashboard

When you click on SureCart in WordPress, you’re greeted with a dashboard that serves as the control center for managing your store.

This dashboard is designed to be intuitive. It offers a straightforward view that makes navigation and management tasks simple and efficient.

You have several options to explore.

We’ve already covered products, shop, checkout, and customer area, so let’s take a look at the rest now.

Orders

Managing customer orders in SureCart involves a variety of tasks.

They include sorting and searching orders, viewing detailed information about each order, and canceling, refunding, or revoking orders.

It’s designed to give eCommerce businesses a comprehensive overview of all transactions. You even have filters to view orders by status (i.e. paid, processing, failed).

This allows you to manage each order’s specifics, including fulfillment status, customer details, and subscription information.

Coupons

The Coupons section in SureCart offers comprehensive tools for creating promotional discounts.

You can set up coupons with specific rules, including limitations on usage per customer, product restrictions, and validity periods.

It allows for granular control over discounts, ensuring promotions align with marketing strategies and avoiding underselling products.

Licenses

The Licenses section in SureCart allows for the creation and management of license keys for digital products.

When you turn on licensing for products, you can automatically generate unique keys for customers when they make a purchase.

These keys can be validated through SureCart’s APIs and SDKs, ensuring product use is limited to legitimate buyers.

This feature is essential for sellers of digital goods like software, providing a layer of security and control over product distribution.

Subscriptions

Under Subscriptions, you have access to helpful tools for managing customer subscriptions.

It covers essential actions like changing renewal dates, pausing subscriptions, and canceling subscriptions directly from the WordPress dashboard.

You can also update subscription details, including product quantities and payment methods.

For more information how to set up subscriptions and installments, be sure to check out this video:

Customers

The Customers section is where you can update customer details.

This feature is particularly useful if a customer enters incorrect information – such as email address – at the time of purchase.

To do this, go to the Customers tab from the WordPress dashboard beneath SureCart.

Then, select the customer’s name. On the next screen, you can edit details in the Customer Details section.

Cart

When you click on Cart, you’re taken to the shopping cart template.

It provides an overview of what the cart looks like to customers and lets you assess suitability or plan customizations.

Custom Forms

Lastly, the Custom Forms section allows for the creation and customization of checkout forms and pages.

This is great if you need to create something truly unique and a template just won’t do.

SureCart makes it easy to construct checkout forms thanks to the included templates and customization options.

SureCart Settings

If you go to SureCart > Settings, you’ll see a wide variety of options to further customize your store.

Here’s a quick look at what each sub-category covers:

• Store Settings: Change things like your store’s details, currency, and contact information.
• Design & Branding: Customize the store’s visual identity, including logo and brand colors​​.
• Orders & Receipts: Control all aspects of order processing, receipt generation, and order management.
• Abandoned Checkout: Set up and manage strategies to recover potentially lost sales from customers who leave the checkout process before completion.
• Notifications: Configure notifications sent to customers and yourself, like order confirmations and status updates.
• Subscriptions: Adjust settings for subscription-based products, including payment schedules and customer management.
• Taxes: Set and manage tax rates and rules.
• Shipping: Define shipping options, costs, and rules for product delivery.
• Payment Processors: Integrate and manage payment processors such as Stripe and PayPal to handle transactions.
• Data Export: Access tools and settings for exporting store data for reporting and analytics.
• Connection: Manage the connectivity between SureCart and other integrated systems or platforms.
• Advanced: Access more in-depth settings, including performance tweaks and other specialized configurations.

As you can see, you really do have total control over your store, its management, and the customer experience.

But it doesn’t feel like you’re overwhelmed with options, either. The presentation is neat, tidy, and concise.

Everything is in its place and accessible.

Test Mode

SureCart’s Test Mode allows you to test everything without using real money.

This is great for testing payment processors and ensuring your setup functions smoothly before going live.

It’s a handy tool to identify and fix any issues upfront before real customers ever have access to it.

To use Test Mode, just toggle it on in the SureCart dashboard.

Just remember to return to live mode when you want to begin selling!

SureCart: Final Thoughts

We hope you’ve enjoyed this SureCart review!

After a thorough rundown, it’s clear SureCart is a great choice for setting up and fine-tuning your online store.

From visual branding to advanced subscription management, you have the control you need to create an enjoyable eCommerce experience.

Whether you’re testing transactions or crafting custom checkout experiences, SureCart’s intuitive dashboard is a one-stop solution for creating and launching an online store.

Ready to finally bring that big idea to life?

Give SureCart a try and start shaping your eCommerce future.

Use the Spectra website builder and the WP Rocket caching plugin to make it blazing fast!

Have you ever waited for a website to load and ended up hitting the back button in frustration?

We all expect information to be at our fingertips instantly. If a site takes ages to load, we’re likely to leave right away.

That’s the last thing we want!

Fortunately, there are powerful plugins out there that help you deliver the information users want, when they want it.

It all starts with the right website builder and powerful cache plugin.

Why Speed Matters

Fast page load times have three main benefits:

1. Enhanced user experience and engagement
2. Improved SEO visibility
3. Increased conversions and sales.

Let’s delve into each of these a little deeper.

Enhanced User Experience and Engagement

Fast-loading websites have obvious benefits – nobody enjoys waiting endlessly for a web page to load!

The probability of bounce rises 32% as page load times increase.

Imagine yourself on a slow website – would you stick around? Would you trust it with sensitive information like your credit card number?

The longer it takes a page to load, the higher the bounce rate (where a visitor leaves immediately).

Improved SEO

Optimizing website speed is essential for maintaining visibility and attracting organic traffic.

Google counts website speed into its SEO algorithm. Fast sites score well and should experience SEO benefits. Slow sites won’t.

Increased Conversions and Sales

The faster your website loads, the more likely visitors are to stay.

Research indicates that even minor improvements in loading time can have a significant impact on conversion rates.

A study by Bidnamic in 2024, revealed the conversion rate increases by 17% for every second a website loads faster.

Google says that for every second delay in mobile page load, conversions can fall by up to 20%.

That’s how important performance is to websites!

The 5 Main Factors Impacting Speed

Understanding the factors that affect website speed is key to optimizing performance.

Here are the five main elements that can impact how quickly your website loads, along with simple tips to address each issue:

1. Using a heavy theme
2. Building pages with a bloated page builder
3. Not taking advantage of caching
4. Not optimizing code and images
5. Too many HTTP requests

Using a Heavy Theme

A heavy theme typically contains numerous features, advanced design elements, and extensive code.

None of which will be optimized for load times.

Hint: A lightweight theme, such as Astra, is designed with optimized code, prioritizing speed and performance.

Of course, we are a little bit biased but don’t take just our word for it. Astra is an incredibly popular WordPress theme, trusted by over 2,300,000 websites!

Building Pages With a Bloated Page Builder

Unoptimized page builders can also contribute to slow website speed.

Some page builders we could mention come with excessive features and options that load whether you use them or not.

This can lead to increased page size and longer loading times.

Hint: Use a page builder like Spectra that works with the default WordPress block editor.

While page builders are sometimes criticized for their impact on performance, Spectra breaks the mold by ensuring that your site remains blazing fast.

Not Taking Advantage of Caching

If you’re not using caching on your WordPress site, you’re missing out on huge performance potential.

Caching greatly improves performance by making copies or web pages and storing data for immediate access.

When a visitor arrives on a page, the cache will send them a copy of the page instantly rather than WordPress having to build it from scratch.

It’s a simple but very effective way to speed up page load times!

Hint: Opt for a caching plugin like WP Rocket to help optimize site speed.

No technical skills required as the plugin does all the heavy lifting for you and goes way beyond caching.

WP Rocket applies 80% of the performance best practices automatically as soon as you activate it.

Not Optimizing Code and Images

Another reason for a slow WordPress site is unoptimized code and a lack of image optimization.

There are four main aspects to address performance issues related to code and images, which we explain below:

• Clean and optimized code: Improves code efficiency, reducing redundancies. Often achieved using minification and CSS and JS optimization (removing unused CSS, deferring and delaying JavaScript files).
• Image compression: Reduces image size without compromising quality.
• Lazy loading: A technique that delays the loading of images and videos until they need to be displayed.
• Next-gen image formats conversion: Converting images to WebP or AVIF makes them lighter. According to Google, WebP images are 25-34% smaller than comparable JPEG images, ensuring a faster loading page.

Hint for image optimization: Consider using a free WordPress image compression plugin like Imagify. The plugin can also convert images to WebP and AVIF formats, saving time and server space.

Hint for code optimization: Use a page builder like Spectra, which prioritizes minimizing code and file size to enhance page load speed. The builder also reduces CSS and JS loaded for WordPress blocks, further optimizing performance.

WP Rocket can also help with lazy loading and code optimization. It can remove unused CSS and delay and defer non-critical JavaScript.

Too Many HTTP Requests

Every time a browser has to load a page element, it has to make an HTTP request for it.

The more requests that are made, the more time a page takes to load.

Solutions to this include combining files to require fewer requests, reducing unnecessary elements, and implementing lazy loading techniques.

Hint: Caching and optimizing scripts with WP Rocket, optimizing images with Imagify, and using a content delivery network (CDN) significantly reduce the number of HTTP requests.

Speed Up WordPress Websites With Spectra and WP Rocket

This section explains why we chose Spectra and WP Rocket to ensure your WordPress site loads quickly.

Spectra is a page builder also developed with performance in mind.

It’s faster than other page builders, loads less code onto a page and is designed to work hand in hand with WordPress.

WP Rocket is one of the best caching plugins for WordPress.

It’s a comprehensive plugin that speeds up load times and improves the user experience.

It also improves Core Web Vitals using caching, lazy loading, delaying JS, removing unused CSS, cleaning the database, and much more.

Here’s how to activate the Spectra page builder:

• Log into WordPress.
• Navigate to Plugins > Add New Plugin and search for Spectra.
• Click on the Install Now button and then Activate the plugin.

You can install and activate WP Rocket just as easily!

Performance Tests

We will conduct three performance tests using Lighthouse, a tool developed by Google to measure website performance.

The goal of these tests is to demonstrate the speed of Spectra and to show how WP Rocket and Imagify can fine-tune performance.

• Test #1: Blank WordPress installation with Spectra and no optimization
• Test #2: Performance test with Spectra + WP Rocket
• Test #3: Bonus – Performance test after image optimization with Imagify

How We Test Performance

KPIs: The 5 Lighthouse metrics, total loading time, and number of HTTP requests.

Performance tools and KPIs used for the audit:

• Google PageSpeed Insights (Largest Contentful Paint, Cumulative Layout Shift, Speed Index, Total Blocking Time, and First Contentful Paint).
• GTmetrix (Fully loaded time, page size, and the number of HTTP requests – from an iPhone 12 in Paris).

Device and servers: Results will be evaluated on mobile devices with servers located in France, and tests also conducted from France.

Theme and Plugins We Have Selected for Our Test Site

Page builder: Spectra

Theme: Astra

Other plugins: WP Rocket (not activated on the first test), and Imagify (activated only for the final test).

Need help in running a full performance audit of your site? Check WP Rocket’s complete guide on how to test the performance of a WordPress site.

Let’s get to the data!

Test #1: Blank Installation With Spectra and No Optimization

The results are excellent, with a score of 92/100 on PageSpeed Insights, placing us in the green.

It’s worth noting that no manual optimization has been made; all we did was install some pre-made blocks from Spectra, and the results are great out of the box.

Here are the KPIs results for Spectra:

• Largest Contentful Paint: 3.3 s
• Cumulative Layout Shift: 0
• Speed Index: 3.4 s
• Total Blocking Time: 40 ms
• First Contentful Paint: 1.7 s
• Fully loaded time: 1.5 s
• Page size: 2.3 MB
• Number of HTTP requests: 18

While performance is almost optimal, there’s still room for improvement, as indicated by the diagnostics tab:

• Image optimization (Serve images in next-gen formats and efficiently encode images). In plain English, Lighthouse recommends converting images to WebP or AVIF and compressing them.
• Caching (Serve static assets with an efficient cache policy).
• Reduce unused CSS (Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content).
• Eliminate render-blocking resources (Consider delivering critical JS/CSS inline and deferring all non-critical JS/styles).

That’s where Spectra and WP Rocket comecomes in!

Test #2: Performance Test With Spectra + WP Rocket

With both Spectra and WP Rocket installed, we’ve boosted our performance score from 92/100 to a perfect 100/100 on mobile.

Here are the KPIs results for Spectra + WP Rocket

Let’s compare them side by side with the unoptimized installation from test #1.

KPIs	Spectra	Spectra + WP Rocket
Mobile performance score	92/100	100/100
Largest Contentful Paint	3.3 s	1.4 s
Cumulative Layout Shift	0	0
Speed Index	3.4 s	1.2 s
Total Blocking Time	40 ms	0 ms
First Contentful Paint	1.7 s	1.2 s
Fully loaded time	1.5 s	990 ms
Page size	2.3 MB	1.9 MB
Number of HTTP requests	18	15

The audit section is also better with 3 more warnings in the ‘passed audit’ section thanks to WP Rocket:

How Did We Score 100/100 With WP Rocket?

By default, WP Rocket automatically applies 80% of performance best practices.

The plugin will activate the following features by default:

• Page and browser caching
• Mobile caching
• Cache preloading
• Link preloading
• GZIP compression
• Google font optimization

We then activated some key performance features to address the flags from Lighthouse:

• Remove unused CSS
• Minify JavaScript
• Load JavaScript deferred
• Delay JavaScript execution

Note: WP Rocket also offers the lazy load options for images, CSS background images, videos, and iframes. We did not use these for this performance test.

All we had to do was check a box to activate each advanced feature:

• Optimize CSS delivery

• Eliminate render-blocking resources (mainly to optimize JavaScript)

There are two remaining warnings related to image optimization, we will use Imagify to fix them.

Test #3: Bonus – Performance Test After Image Optimization With Imagify

Imagify is one of our favorite image optimization tools for WordPress.

You can automatically optimize your entire image library in bulk or fine-tune images individually. It’s very easy to do.

The plugin is available for free in the WordPress repository.

Here are the features that improve performance:

• Smart compression mode (efficiently encode images): With just a few clicks, you can shrink image file sizes while maintaining their visual quality.
• AVIF and WebP (next-gen format) conversion: Imagify generates WebP by default, but you can choose to have AVIF versions instead.
• Resize larger images: This allows you to automatically resize the larger images and avoid performance issues.

Now let’s take a look at the bytes saved with Imagify.

From the WordPress library, you can see the savings Imagify has achieved:

Here’s an example of an optimized image:

Imagify also helps your site pass image-related Page Speed Insights audits:

Key performance takeaways:

• Spectra’s built-in speed optimization ensures your site starts on the right foot (92% on PageSpeed Insights).
• WP Rocket takes it to the next level by fine-tuning every aspect for optimal performance (100% on PageSpeed Insights).
• Imagify also helped address image optimization recommendations and make the page lighter, contributing to increased performance.

We recommend always using an image optimizer, especially if you have many large images!

Additional Optimization Tips To Speed Up Your WordPress Site

We’ve witnessed the significant impact of a well-coded page builder (Spectra), caching and other key performance features (WP Rocket), and image optimization (Imagify).

If you want to further enhance performance on WordPress, here are five additional techniques you can implement.

1. Use a CDN: Expand your website’s reach by using a Content Delivery Network (CDN), ensuring fast load times for visitors across the world.
2. Clean up your database: Keep your website running smoothly by regularly cleaning up your database. WP Rocket offers a handy tool for this.
3. Keep PHP updated: Stay ahead of performance issues by keeping your PHP version up to date.
4. Split comments: Manage large volumes of comments more efficiently by splitting them into multiple pages. This prevents page slowdowns and enhances user experience.
5. Remove unused plugins: Less is more. Streamline website performance and storage space by removing unused plugins.

Wrapping Up

Having a fast WordPress site is key to providing a good user experience, higher conversion, and SEO.

Search engines prioritize fast websites, making speed optimization essential for attracting organic traffic.

All you need is the right tools: a lightweight theme, a page builder with built-in performance features and clean code to ensure optimal website speed.

Spectra proves to be the ideal ally in this regard, achieving a score of 92/100 on PageSpeed Insights.

WP Rocket is one of the best cache and performance plugins available and provides a tangible performance boost to load times.

When paired together, the resulting site speed is truly remarkable. They help you achieve top speeds easily and pass the Core Web Vitals test with flying colors.

Are you ready to build a lightning-fast website with Spectra and WP Rocket?

This is a guest article contributed by Marine Larmier on behalf of WP Rocket. Marine has 10 years of experience crafting engaging SEO content in the WordPress world.

As owners of several successful online stores, we have learned a thing or two about making them profitable.

In this post, we’ll share:

• Reasons why cart abandonment matters
• 15 ways to improve the checkout experience

By the end, you should have all the information you need to optimize the checkout experience and boost store profits!

Cart Abandonment and Why It Matters

Checkout is arguably the most important process in any eCommerce store. It’s where you seal the deal and turn a visitor into a paying customer.

Product pages are important, but it’s after that where the money is made.

According to the Baymard Institute, the main reasons people abandon their cart include:

• 47% Complain of extra costs too high (shipping, tax, fees)
• 25% Don’t like it if you need to create an account
• 24% Said delivery was too slow
• 19% Didn’t trust the site with credit card information
• 18% Experienced a long or overly complicated checkout process
• 17% Couldn’t see total order cost up-front
• 16% Said the returns policy wasn’t satisfactory
• 14% Experienced website errors or crashes
• 11% Complained there weren’t enough payment methods
• 6% Said the credit card was declined

Of those ten reasons, 5 are directly related to the checkout experience. The rest can be influenced by the overall purchase process.

Those findings match our own experience.

As soon as you put a blocker between a person and a purchase, the chances of cart abandonment increases exponentially.

That same study from the Baymard Institute tells us:

“$260 billion worth of lost orders are recoverable solely through a better checkout flow and design.”

That’s 260 billion reasons to deliver an exceptional checkout experience!

15 Powerful Tips To Improve the Checkout Experience

The tips below all address the reasons people abandon their carts and what to do about them.

We use each of these checkout page best practices in our own eCommerce stores and they really work!

This video walks you through modernizing your checkout:

1. Remove Distractions

Addresses: 18% Experienced a long or overly complicated checkout process

The more work someone has to do to get what they want, the less likely they are to do it.

That’s why the first step in improving the checkout experience is to remove unnecessary distractions.

We want to make it as simple as possible to complete checkout.

We recommend:

• Using a flexible WordPress theme that lets you customize everything
• Building a minimal header and footer for the checkout process
• Keeping the process as short as possible
• Removing social media buttons
• Removing links to other pages, popups or anything that doesn’t funnel to the checkout

Using a header and footer without navigation helps keep the journey familiar while removing distractions.

It can prevent a customer going back and browsing for more items but it can also prevent them from being distracted and not completing checkout.

We use this strategy across all our stores and find it works well.

In our opinion, a checkout page should only include:

• A streamlined checkout form
• Order summary complete with shipping charge
• Shipping information including time and method
• Trust signals
• Large checkout button

That’s it.

You can upsell, cross-sell or offer coupons on other pages. The checkout page should let the customer pay for their items and nothing more.

2. Streamline the Checkout Process

Addresses: 18% Experienced a long or overly complicated checkout process

For the best eCommerce checkout experience, the process should be as short as possible and ask for minimal information to complete the purchase.

We want the customer to be able to select their item and buy it before something gets in the way or they change their mind.

We recommend:

• Using as few steps as possible between item selection and checkout
• Not asking for unnecessary information
• Allowing users to log into their account before the checkout page
• Auto populating data (more on this in a second)
• Having ‘Pay with PayPal’ or ‘Pay with Stripe’ options
• Using social sign-in where possible
• Allowing guest checkout
• Using a progress indicator if there are multiple steps

Use some or all of these eCommerce checkout flow best practices and you’ll drastically improve the customer journey.

You’ll hopefully end up with more sales too!

3. Pre-Populate Form Information

Addresses: 18% Experienced a long or overly complicated checkout process

We recommend pre-populating customer information in the checkout form for customers who have accounts.

Even if the customer is using guest checkout, if they have to fill in their billing address once, auto-fill the delivery or invoice page with those details.

Alternatively, use a checkbox with ‘Delivery address same as’ or similar wording.

It’s a little thing but has a significant impact on the customer experience.

We recommend:

• Configuring your checkout process to use provided data in subsequent fields
• Auto-filling forms for logged-in users
• Using data from payment gateways for forms where possible
• Using a checkbox to select the delivery address as the same as billing

For example, adding a PayPal payment gateway allows you to use the ‘Pay with PayPal’ option that can autofill many form fields.

Other payment gateways are available and will do much the same thing.

4. Make Sure Checkout Is Mobile-Friendly

Addresses: 14% Experienced website errors or crashes

Use a reliable WordPress theme and you can prevent many errors and crashes.

Downtime costs money and reputation. Doing everything you can to avoid it is a great investment in your store!

Once you have a reliable theme and web host, we need to turn our attention to mobile.

• Over 55% of website traffic comes from mobile devices.
• 92.3% of internet users access the internet using a mobile phone.
• There are approximately 4.32 billion active mobile internet users.

(Source)

Those are three very good reasons why your store should be fully responsive and work perfectly on mobile.

The web design itself is one thing, but your form should also be mobile friendly.

We think mobile-friendly checkout should:

• Be easy to read on mobile
• Form fields should be simple to select and complete
• The checkout button should be large and easy to use

Test the entire customer journey thoroughly to make sure it works perfectly on small screens.

5. Allow Guest Checkout

Addresses: 25% Don’t like it if you need to create an account

It’s amazing how many online stores don’t offer a guest checkout option. If you don’t, you’re missing out.

Customers concerned with privacy, are in a hurry, or just want to buy and go, may all have a problem with creating an account.

Plus, if they don’t anticipate returning to your store anytime soon, they may not think it’s worth it.

That’s why guest checkout is one of the most requested features in eCommerce.

There’s no reason not to allow it if you use payment gateways. Use PayPal or Stripe and you can use the ‘Pay with…’ button that doesn’t require an account.

There’s nothing wrong with promoting accounts earlier in the checkout process, but do it early and do it once.

6. Allow Social Sign-In

Addresses: 25% Don’t like it if you need to create an account

Social sign-in may not be something you want to include, but you can bet a portion of your audience will want it.

‘Sign in with Google’ or ‘Sign in with Facebook’ are both examples of social sign-in and make it quick, easy and convenient for someone to buy from your store.

It has the same advantages as guest checkout so we won’t labor the point again here.

7. Offer Multiple Payment Methods

Addresses: 11% Complained there weren’t enough payment methods and 6% Said the credit card was declined

Choice is everything. While most people have a PayPal account or a credit card to use with Stripe, it would be a mistake to assume that’s enough.

We recommend:

• Offering Stripe and PayPal as options
• Accepting debit and credit cards
• Assessing your local payment options and including one of those
• Adding Apple Pay and Google Pay if possible for mobile shoppers

The more payment options you accept, the more likely you are to offer something the customer uses.

If you want you use PayPal with WooCommerce, this video explains everything you need to know:

8. Avoid Hidden Costs

Addresses: 47% Complain of extra costs too high (shipping, tax, fees) and 17% Couldn’t see total order cost up front

Nobody likes hidden costs, so called ‘drip fees’. We have a right to see the full price upfront and not see a headline price that gradually increases as fees are ‘dripped’ into the total.

These are illegal, or soon will be in some countries.

They are also incredibly unwelcome.

We all expect to pay shipping for some purchases. We don’t expect to be charged admin fees, restocking fees, packing fees or any other fee.

We recommend:

• Avoiding hidden fees completely
• Build any operating costs into the price of the product
• Making shipping costs clear early so they don’t come as a surprise

If anything was to turn someone off a purchase, it would be seeing extra hidden fees added to the total as you move towards checkout.

Avoid it at all costs.

9. Make the CTA Button Easy To Understand

Addresses: 18% Experienced a long or overly complicated checkout process

Design a big and bold colored call to action that tells visitors exactly what is going to happen when they click the button.

Will they “Continue” to the next page?

Will they now have a chance to “Review Order”?

Will they finally “Complete the Purchase”?

Make buttons descriptive. Make them beautiful.

Don’t mess around with placement. Buttons should go directly at the bottom of the actionable part of the page or form.

We recommend:

• Making CTAs crystal clear so they can be understood by everyone
• Creating a ‘journey’ with CTAs to funnel customers towards checkout
• Using faded-out CTA buttons to indicate a missed step

Approach calls to action from the perspective of your target audience and make it as clear as possible what the button does and what you want them to do.

10. Use Form Validation and Error Notifications

Addresses: 14% Experienced website errors or crashes

Form validation is a simple way to show customers what they missed and where.

Most WordPress form plugins and eCommerce platforms support form validation and we strongly recommend using it.

Even a simple ‘Email address is required’ within a form makes it faster and easier for a customer to complete a purchase.

We recommend:

• Using prompts inside form boxes so a customer knows what goes where
• Using simple error messages to flag incorrect or incomplete entries
• Avoiding using scare tactics or anything that might offend or frustrate customers
• Keeping messages short and to the point
• Not using danger signals like stop signs or red lights

Design your forms like you would like to see them. Use polite guidance for form fields and informal error messages if necessary.

11. Offer Multiple Shipping Options if Possible

Addresses: 24% Said delivery was too slow

Slow shipping is a constant annoyance and not always something you can do something about.

As we see it, you have two main options. You can alert customers to the time shipping will take nice and early.

This sets expectations and prevents (most) frustrations with slow deliveries.

Your other option is to provide multiple shipping options. For example, standard delivery that takes a few days and an express option for next day delivery.

We recommend the latter as it provides options and adds another revenue stream.

It’s fine to charge for express delivery. We all expect to pay a little extra.

It’s not fine to keep the fact it will take days for the item to arrive to yourself and not communicate it clearly.

That will just result in bad reviews and we don’t want that!

12. Make Sure Shipping Costs Are Clear and Transparent

Addresses: 47% Complain of extra costs too high (shipping, tax, fees) and 17% Couldn’t see total order cost up front

The way to deliver the best customer experience would be to highlight shipping options and costs on the product page.

You can then repeat it on the checkout page to make sure the customer absorbs the information.

We recommend one or all of the following:

• Including a shipping element on product pages
• A shipping information box on the cart page
• Mention the courier if possible

Most successful eCommerce stores will have a box on the checkout page with shipping costs and timescale.

This ensures customers know exactly how much they are paying for delivery and when they can expect the package.

Setting expectations clearly like this is the best way to manage shipping!

13. Explain the Shipping Timeline

Addresses: 24% Said delivery was too slow

If you explain upfront how long an item will take to be delivered, you set expectations. This can avoid a lot of the dissatisfaction with slow deliveries.

While we would all like items delivered immediately, most of us realize that isn’t possible. We also don’t usually mind slower delivery times if we know ahead of time.

We recommend:

• Including shipping timescales on the cart page
• Explain any reasons for slow delivery such as items made to order
• Provide a way to track deliveries if possible
• Combine shipping timelines with shipping options for best effect

If you combine a time estimate along with the option for express delivery, you cover all your shipping bases!

14. Display Trust Badges Prominently

Addresses: 19% Didn’t trust the site with credit card information and 16% Said the returns policy wasn’t satisfactory

Many consumers are concerned about how secure their information is when shopping online.

While you might know that your web host provides SSL certificates, DDoS and malware protection and that your WordPress security plugins aim to cover everything else, customers cannot see that.

So, how do you instill trust at checkout?

You include recognizable trust badges.

Trust badges come in many forms such as McAfee Secure, PayPal Verified, Norton Secured, BBB Accredited Business and so on.

We also recommend adding any money back guarantees you may offer. This is a legal obligation in many regions so it’s well worth doing.

The below is the trust badge we use on the Astra website. We display it on the pricing page and on the checkout page to make sure everyone knows their purchase is safe.

We recommend using:

• Trust badges on pricing pages and/or on product pages
• Badges from payment gateways and their security protocol at checkout
• Reviews and testimonials where possible
• Details of the money back guarantee you offer before and at checkout
• Links to your terms and conditions and privacy policy pages
• Reviews or testimonials somewhere customers can easily see them

How and where you place trust badges depends on your store design. We would suggest adding small trust badges throughout product pages.

We would also suggest placing a larger set of badges on your pricing page if you have one and/or your checkout page.

Reviews and testimonials can appear anywhere, including your homepage, product pages and anywhere you like except checkout.

15. Make It Easy To Come Back and Complete a Purchase

Addresses: 14% Experienced website errors or crashes

There are many reasons why someone would leave your store before completing checkout. By implementing a way to complete a purchase upon return, you mitigate against all of them.

Whether something happens to your site, the customer lost connection, the site crashed or something else, if a customer can recover their order, they might complete it.

You can do this in a couple of ways:

• Store cart items in your database
• Use a cookie

Use whatever method works best for your store. Just be aware that you may need to comply with cookie consent legislation depending on the region you cover.

Bonus Tip: Use CartFlows To Reduce Cart Abandonment

If you use as many of the techniques on this page as possible, you’ll go a long way to improving the checkout experience.

Use CartFlows and you can influence customer behavior even further!

CartFlows includes:

• A sales funnel builder to help direct visitors to a sale
• Checkout page optimization tools and templates
• Upsell and cross-sell tools to improve profit per purchase
• Dynamic offer tools so you can improve relevance to customers
• Cart abandonment tools to help recover lost sales
• Insights and testing tools to continually improve your store

CartFlows is a premium plugin but use it well and you’ll make your money back in no time!

Wrapping Up

Store owners have so many tools available to ensure the best checkout experience. We recommend using as many of them as you can.

At the end of the day, all you really need is to provide a safe, quick, and convenient experience.

Shoppers just want to be able to select a product, add it to their cart and pay with minimum fuss.

Deliver that and your checkout experience should result in happier customers and more profit!

What techniques do you use in your checkout experience? Do you have any tips to share?

Checkout Experience Optimization FAQs

Have more questions about the eCommerce checkout experience?

What makes a great checkout experience?

A great checkout experience gives the customer what they want, when they want it, how they want it with minimum effort. The shorter you can make the checkout page, the shorter the form and the less a customer has to do, the higher the chance of conversion. If you add multiple payment options, set delivery expectations and use trust signals to allay any fears, all the better!

How do you get people to the checkout?

You get people to the checkout by creating an attractive store and funneling visitors to products and then to checkout. Make the flow from arrival to checkout as smooth as possible and your store should begin converting more customers.

How can I make my checkout better?

You can make your checkout better by following the tips on this page. Optimize the customer journey, keep the checkout page short, offer multiple payment options, offer multiple shipping options, make sure all costs are transparent and give shoppers everything they need.

What should be on a checkout page?

There are a few things that should be on a checkout page. A checkout form that only asks for essential information, payment method selection, an order summary, delivery options and a full cost breakdown that includes delivery, taxes and any extras. Finally, a large, obvious checkout button should make it clear what the customer needs to do.

Especially those looking to automate online tasks.

Yet, even the best tools have their limitations, and IFTTT is no exception.

IFTTT has slowed down over the years. And with its performance lacking, it eventually lost out to other automation tools on the market.

In an effort to recapture some of its user base, IFTTT targeted every audience segment.

Diversifying sounds good on paper, yes.

But when you target everybody, you wind up being a dedicated solution for no one.

So, if you find it too expensive or its WordPress-specific features lacking, you’ll need to find an alternative.

Today, we’re not just listing IFTTT alternatives.

We’re also looking at how the right tool for a specific task matters a lot.

Let’s take a look now at how you can automate with the best of them.

These alternatives to IFTTT are designed to meet the demands of today’s businesses.

IFTTT Isn’t Technically Automation: Here’s Why

IFTTT stands for “If This, Then That”.

It automates tasks by creating “recipes” that trigger actions between devices or services based on certain conditions.

However, it’s not automation in the purest sense.

This is because it relies on simple, predefined scripts that connect services in a linear, conditional way.

This means an event in one device or service triggers an action in another.

Unlike more comprehensive automation solutions that can handle complex workflows and multiple conditions, IFTTT’s capabilities are more limited.

They focus on connecting disparate services in straightforward ways and nothing more.

Where Does IFTTT Fall Short?

IFTTT is great at what it does. If you want simple, one-step interactions, it could fit the bill.

But it has areas where it may not meet the needs of all users, especially those seeking more complex or business-oriented features.

Before we get to our list of IFTTT alternatives, let’s first examine how this platform is lacking.

The Free Version Is Profoundly Lacking

IFTTT boasts over 100,000 pre-built automations in its free account.

However, many of these are simple notifications or functions that other apps or devices can perform without IFTTT.

Those seeking substantial value from automation may find the free version inadequate.

This is particularly the case when it comes to support and more complex automations.

Doesn’t Cater to an Enterprise Audience

IFTTT’s simplicity, while a strength, becomes a limitation for enterprise or business users.

They are often looking for more sophisticated automation solutions and IFTTT isn’t up to the job.

The platform focuses on connecting individual apps and devices with single-action applets.

This may not satisfy the demands of businesses seeking to automate complex, multi-step workflows​​.

Limited Action and Trigger Options

IFTTT’s applets and recipes are often too basic to be put to practical use.

This limitation can hinder your ability to tailor automations precisely to unique workflows.

Chaining Commands Is Quite Difficult

IFTTT’s straightforward, one-step automations make it challenging to create sequences of actions.

Or more intricate automations that involve multiple actions.

This simplicity, while accessible, restricts those who need to chain commands for complex scenarios​​.

Integration Support Is Sometimes Outdated

Although IFTTT supports many services and devices, they’re sometimes outdated or lack support.

This issue can be frustrating. Attempting to connect the latest tools often doesn’t work and existing automations can fail due to updates in third-party services​​.

Lacks Customization Options

IFTTT’s emphasis on simplicity has led to a lack of customization options. Those looking for granular control over their automations just can’t get it here.

If you want to specify detailed conditions or customize the behavior of applets beyond the basic “if this, then that” logic, you may find IFTTT too limited.

15 Popular IFTTT Alternatives

Exploring the world of automation platforms brings us to some incredible alternatives to IFTTT. Each with its own unique strengths and drawbacks.

Here’s what we’re covering:

1. SureTriggers
2. Zapier
3. Make
4. Zoho Flow
5. Albato
6. Workato
7. Microsoft Power Automate
8. CloudHQ
9. LeadsBridge
10. Celigo
11. Integrately
12. Huginn
13. Nekton.ai
14. Activepieces
15. n8n.io

Kicking off our list is SureTriggers. This is a platform that excels in simplifying task automation for businesses of all sizes.

1. SureTriggers

SureTriggers operates by creating triggers and actions to automate tasks, aiming to save businesses time and streamline workflows.

It stands out with advanced features like scheduling, conditional actions, and extensive software integrations. This allows for tailored automations.

It has an intuitive interface, reducing the effort needed to learn how it works and get started with automations.

Let’s look at how it compares to IFTTT:

Pros

• User-friendly platform without complex technical requirements.
• Advanced scheduling and conditional actions for custom automations.
• Extensive integrations with business software – a real workflow aid.
• Flexible and adaptable to business needs across multiple industries.

Cons

• While versatile, may require more setup for specific or niche integration needs.
• Larger enterprises may find efficiency in tools targeted toward them.

SureTriggers is Perfect For

Businesses looking for an easy-to-navigate, customizable automation solution. Small-to-medium sized across all industries will benefit most.

Pricing

SureTriggers offers three pricing tiers designed for different levels of automation needs:

• Free: Perfect for getting started, this plan includes 1,000 tasks per month and basic features.
• Pro: Priced at $12/month, this plan targets individuals looking to automate their business with 5,000 tasks/month and advanced features like multi-step workflows.
• Business: This plan is great for freelancers, agencies, and teams. It costs $24/month, including 10,000 tasks/month, unlimited WordPress websites, and priority support.

Why We Think SureTriggers Beats IFTTT

SureTriggers provides a more customizable, user-friendly automation experience with advanced scheduling and conditional actions.

We think it’s a sure fit for businesses focused on efficiency and growth and want something reliable and WordPress-based.

2. Zapier

Zapier launched in 2011 and has established itself as a powerful tool for automating tasks.

It integrates with more than 6,000 web apps and promises to save time and streamline a multitude of tasks.

Its no-code interface caters to both beginners and advanced users. It makes it simple to create a variety of automations without needing any programming knowledge​​.

Pros

• Integrates with over 6,000 web apps.
• User-friendly, no-code interface for easy automation setup.
• Offers a solid free plan alongside paid options for extensive automations.

Cons

• It has so many options it can be overwhelming for new users.
• Paid plans may be costly for smaller businesses.

Perfect For

Individuals and businesses looking to automate repetitive, time-consuming tasks across multiple platforms. Anyone looking for more efficiency and time savings in project management can benefit here.

Pricing

Zapier offers several plans for different needs:

• Free: There’s a generous free plan that supports unlimited two-step automations per month.
• Starter: Priced at $29.99/month, this plan supports multi-step Zaps, filters, and webhooks.
• Professional: This plan costs $73.50/month and includes Zap paths and unlimited premium apps.
• Team: At this tier, you can expect to pay $103.50/month for unlimited users and a shared workspace.
• Company: This plan level is for larger companies scaling automation and you’ll need to contact sales for pricing.

Why We Think Zapier Beats IFTTT

Zapier offers unparalleled integration capabilities, connecting over 6,000 apps compared to IFTTT’s more limited selection.

Its emphasis on multi-step automations (“Zaps”) allows for more complex workflows. This makes it great for people who want more sophisticated automation tasks than what IFTTT permits.

3. Make (formerly Integromat)

Make is another robust no-code workflow automation platform that helps you connect apps together and design workflows.

It stands out with its graphical interface and ability to automate tasks across more than 1,000 apps and software platforms.

It’s easy to use, has great user guides to walk you through setting up automations and has been designed with users in mind.

Pros

• Supports 1,000+ apps for comprehensive workflow automation.
• Offers a visual, no-code interface that makes it easy to design and automate workflows.
• Supports complex process automation without requiring programming knowledge.

Cons

• The unique terminology and large featureset may present a learning curve for some.
• The depth of features are a bit beyond what most smaller businesses and individual users need.

Perfect For

Make is ideal for those who prefer a visual approach to automation.

It’s suited for project managers and businesses that need to streamline operations and improve efficiency across their digital tools.

Pricing

Make’s pricing plans cater to a wide range of automation needs, from beginners to teams:

• Free: $0/month for new users to try automation, offering 1,000 operations/month.
• Core: $10.59/month, stepping up with 10,000 operations/month and features like unlimited active scenarios.
• Pro: $18.82/month, designed for more complex automations with 10,000 operations/month, including advanced features like custom variables.
• Teams: $34.12/month, aimed at departments with 10,000 operations/month, offering team collaboration tools.

Why We Think Make Beats IFTTT

Make offers significantly more depth in workflow automation compared to IFTTT.

This makes it a more versatile tool for users who need to automate detailed processes. It does a lot more – and does it better – than IFTTT and that’s why it deserves a place on our list.

4. Zoho Flow

Zoho Flow automates workflows by connecting cloud applications together. It makes it so you can establish automated processes, known as “flows,” without needing to code.

A flow is initiated by a trigger (an event in one app) that leads to actions (tasks executed in other apps). This allows for a smooth data exchange across your software and apps.

And it’s a part of the wider Zoho ecosystem, so if you use that already, this is a sure-win platform for you.

Pros

• Integrates with 400+ business apps.
• Features a drag and drop builder for easy creation and customization.
• Includes workflow logic elements like decisions, delays, and custom functions.
• Team-friendly accounts so multiple users can work on flows together.

Cons

• There’s a learning curve for setting up detailed automations.
• Could benefit from more extensive resources for those just getting started.

Perfect For

Zoho Flow is suited for the corporate set – especially those with teams – looking to automate their workflows. It’s super helpful for those using cloud-based applications.

And if you use Zoho products already, this one’s a no-brainer.

Pricing

You have a couple of plan options with Zoho Flow:

• Standard: This plan is priced at $29/month for 5k tasks, with 60-day flow history and 15-mins polling.
• Professional: This higher-tier plan costs $49/month for 10k tasks plus 90-day flow history, 5-mins polling, premium apps, and on-prem integration.

Why We Think Zoho Flow Beats IFTTT

Zoho Flow performs better than IFTTT in our opinion due to its deep integration within the Zoho ecosystem. It allows for super complex workflows with custom logic and functions, too.

And the team collaboration aspect makes it a standout.

5. Albato

Albato is another significant player in the automation tools world.

It’s especially relevant for businesses looking to streamline their workflows without deep technical expertise.

This platform focuses on allowing for seamless, no-code automation across over 600 apps. It’s an incredibly versatile tool for businesses of all sizes and types.

Pros

• Supports integration with over 600 apps.
• User-centric, no-code automation setup.
• Competitive pricing with generous limits.
• Countless automation scenarios to play with.

Cons

• Might be overwhelming for beginners.
• Custom integration capabilities could stand to be expanded.

Perfect For

Businesses of any size can benefit from this affordable and powerful tool. Use it to automate and integrate tons of applications and services without relying on code in any way.

Pricing

Albato’s pricing structure caters to a wide audience, from individuals to large enterprises:

• Free: $0, enabling basic two-step API automations.
• Basic: $19 per month, designed for individuals with more operational needs.
• Standard: $53 per month, suitable for small businesses requiring higher volume.
• Pro: $130 per month, aimed at midsize businesses with advanced automation needs.
• Enterprise: $202 per month, and can handle unlimited automations and steps per automation.
• Custom: Custom pricing for organizations with enterprise-level requirements, offering extensive customizations and support options.

Why We Think Notion Beats IFTTT

Albato differentiates itself with a solid mix of extensive app integrations and a no-code platform.

It simplifies automation across numerous applications and services.

Unlike other tools that may offer either broad but shallow integration capabilities or require complex setup processes, Albato delivers depth and accessibility.

6. Workato

Workato is a powerful integration and automation platform designed to connect apps and automate workflows.

You can use it to streamline operations across many apps and build a workflow that makes sense for your business.

It’s best known for its wide range of integrations and no-code automation capabilities, making it a decent alternative to IFTTT.

Pros

• Workato supports tons of apps, providing 1200+ pre-built app connectors, including HTTP connectors, Community connectors, and Connector SDK for creating custom connectors with minimal coding required​​.
• Use it to automate complex processes involving multiple SaaS applications.
• Rapidly develop, test, and deploy integrations. It’s easy to get workflows up and running in a couple hours, including testing and end-user validation​​.

Cons

• Pricing might be high for small businesses.
• Optimizing Workato’s to its fullest extent does require a decent understanding of programming.

Perfect For

If you have a mid-sized to large business and need a comprehensive automation solution, Workato is a solid option.

Pricing

Workato offers custom pricing based on the needs of the business. You have to contact them directly to get a quote.

Why We Think Workato Beats IFTTT

Workato offers more advanced integrations and automation capabilities. It’s a great choice for complex business processes beyond the simpler automations that IFTTT targets.

7. Microsoft Power Automate

Microsoft Power Automate is a versatile tool for creating automated workflows between your apps and services. You can use it to synchronize files, get notifications, collect data, and more.

It’s deeply integrated with other Microsoft products, offering a broad range of connectors and templates.

It also reflects the UI, navigation and processes of other Microsoft products so the learning curve is minimal.

Pros

• Deep Microsoft ecosystem integration
• No-code automation setup
• Extensive template library

Cons

• Complexity for new users
• Primarily caters to Microsoft services

Perfect For

Businesses deeply embedded in the Microsoft ecosystem that need automation benefit the most here.

Pricing

There are a few plan types available:

• Free: A basic plan to try Power Automate.
• Power Automate Premium: At $15/user/month, this plan offers advanced workflows with premium connectors.
• Power Automate Process: Priced at $150, this plan licenses a bot for extensive automation use across the organization.

Why We Think Microsoft Power Automate Beats IFTTT

We think Microsoft Power Automate edges out IFTTT due to its depth in integration capabilities, especially within a business context.

Power Automate offers a richer set of features for automating complex workflows. It’s a powerful choice for those already invested in the Microsoft ecosystem.

8. CloudHQ

CloudHQ is a cloud-to-cloud management service that focuses on syncing and backing up different cloud apps.

What sets it apart is its robust security features and included productivity tools aimed at optimizing your workflow.

If you’re looking to mainly automate cloud accounts, emails and outreach, this focused IFTTT alternative could be just the ticket.

Pros

• Comes with 60+ productivity tools that enhance email management and collaboration.
• High-standard security features, including unique AES 256-bit encryption for accounts and data transmissions, as well as two-factor authentication.
• The free plan offers generous cloud-to-cloud data transfer capabilities.

Cons

• The platform is pricier than competitors.
• The absence of mobile and desktop applications could limit accessibility and flexibility.

Perfect For

People needing to sync multiple cloud services or automate emails would benefit the most from Cloud HQ.

Pricing

CloudHQ provides several plans:

• Free: No cost, ideal for non-professional use with basic sync features and email support.
• Premium: $49/month for unlimited syncing and support for all types of cloud accounts.
• Business: $159/month for three users, adding phone support and admin integration.
• Enterprise: Custom pricing for large organizations with volume discounts and unlimited sync.

Why We Think CloudHQ Beats IFTTT

We think CloudHQ outpaces IFTTT because of its focus.

The emphasis on productivity tools, especially those for cloud and email management, make it the right choice for companies on a mission to streamline these areas.

9. LeadsBridge

LeadsBridge is an automation platform designed to simplify connecting marketing tools with each other.

Think CRMs, email marketing software, and advertising platforms like Google, Facebook, LinkedIn, and TikTok.

These integrations allow for more effective communication with your target audience across different platforms​​ and make it easy to stay in touch.

Pros

• Allows for automated workflows and data synchronization reducing manual work across marketing tasks.
• You can customize data syncing rules to meet your specific marketing needs.
• The platform is intuitive and accessible for marketers of all skill levels.

Cons

• The cost structure can be a bit unpredictable.
• For custom integrations, support can sometimes be slower to set up​​​​.

Perfect For

LeadsBridge is ideal for marketers and businesses with a need to connect many marketing tools together.

Pricing

• Free: Basic features without the need for a credit card and up to 50 leads and 1 bridge.
• Starter: Starts at $29 per month and comes with 800 leads and 3 bridges.
• Pro: Pricing starts at $79/month for this tier and includes 2000 leads and 15 bridges.
• Business: This managed plan begins at $999 per month includes unlimited bridges and tailor-made integrations.

Why We Think LeadsBridge Beats IFTTT

LeadsBridge is a great choice for streamlining marketing automation and integration.

Unlike IFTTT, which is more general-purpose, LeadsBridge provides specialized features for marketers. We also think its ability to connect online and offline sales data provides a unique advantage.

10. Celigo

Celigo offers another flexible automation platform. Once set up, you can use it for quick and efficient data integration across various systems.

It’s best used for eCommerce shops and can keep your data organized and integrated with ease.

It’s also useful for larger businesses to manage data, integrating multiple sources into a single automation.

Pros

• User-friendly and can be picked up by non-experts well.
• Includes extensive quality connectors for integrating with NetSuite and other software.
• Uses real-time integration for immediate data synchronization.
• Offers top-tier customer support and helpful documentation.

Cons

• There’s a need for more API integrations specific to regions outside North America, like the DACH region.
• While great for inbound files, its capabilities for sending out EDI files could be improved.

Perfect For

Celigo is a top choice for businesses looking for straightforward data integration solutions. Those working in eCommerce can especially benefit.

Pricing

you have to contact Celigo directly to get pricing information. Cost varies based on your specific needs and scale.

Why We Think Celigo Beats IFTTT

Celigo stood out to us for its emphasis on business and technical user-friendliness.

It also has really comprehensive integration options and real-time data synchronization which makes it appealing for online stores that need immediate updates across apps.

11. Integrately

Integrately simplifies the process of connecting over 1,100 apps with more than 8 million automations.

It’s designed for those who need something user-friendly, no-code required, to automate workflows and tasks across applications with minimal effort.

Integrately is a great IFTTT alternative because of the complexity of supported automations and readymade templates you can use right away.

Pros

• Prioritizes ease of use with a straightforward interface.
• Simplifies the process of connecting apps thanks to one-click integrations.
• Offers competitive pricing, making it an appealing option for businesses looking to get the most value.
• Works with over 475 applications, including popular ones like Slack, Mailchimp, and QuickBooks Online..

Cons

• The workflow builder takes some time to get used to.
• Advanced users looking to create more complex integrations may need to use JSON.

Perfect For

Integrately is well-suited for small to mid-sized businesses and freelancers.

If you need to connect several apps without investing significant time and resources into custom development, it could work for you.

Pricing

• Free: 100 tasks, basic features including webhooks and conditional logic, support for 5 automations, and live chat support.
• Starter: Priced at $29.99/month, this plan includes 2,000 tasks and supports multiple steps and data modifications.
• Professional: This plan costs $49/month and comes with 10,000 tasks. It offers significant task volume, fast update times, unlimited premium apps and automations.
• Growth: $124/month and comes with 30,000 tasks and is aimed at teams. It also supports unlimited users.
• Business: This plan costs $299/month and includes 150,000 tasks and caters to large businesses with extensive automation needs.

Why We Think Integrately Beats IFTTT

Its ease of use and one-click automation setup make Integrately a strong IFTTT alternative.

We find it to be intuitive and the included ready-to-use automations cover a decent range of apps. It’s a solid choice.

12. Huginn

Huginn is a fascinating open-source, self-hosted alternative to platforms like IFTTT. It allows you to create agents that perform automated tasks for you online.

These agents can read the web, watch for events, and take actions on your behalf, creating and consuming events that propagate along a sequence you create.

It’s available on gitHub so there’s a little more to setting up than some of these others, but there’s more scope too.

Pros

• Open-source and self-hosted. You have full control over your data and workflows.
• Can perform a wide range of tasks, from web scraping to monitoring social networks.
• Supports the creation, manipulation, and customization of data flow from multiple sources​​.

Cons

• Requires more effort to set up and maintain compared to hosted solutions.
• Specific needs might not be supported out of the box, requiring custom development​​.

Perfect For

Huginn is ideal for those with some tech skills. But if you have them (or you’re willing to pay for somebody to set it up for you) it’s a powerful automation tool.

It also suits those who value privacy and data ownership.

Pricing

Being an open-source project, Huginn is available for free.

The only costs involved are those associated with hosting and running the server.

Why We Think Huginn Beats IFTTT

Huginn’s open-source nature and self-hosting capability provide a level of customization, control, and privacy that services like IFTTT can’t match.

It’s perfect for users with specific, complex automation needs that go beyond the scope of commercial platforms.

13. Nekton.ai

Nekton.ai is an automation tool backed by AI. It works to automate day-to-day tasks and workflows.

To use it, you just have to describe the process you want completed in plain language. Then it creates the workflow to complete the task.

Nekton is powered by OpenAI and ChatGPT and supports scheduling, simple or complex task automation and lots more.

Pros

• Automates tasks and enhances team collaboration.
• Saves time and increases efficiency by automating repetitive tasks.
• Enhances communication between team members and clients for better collaboration.
• Supports distributed teams and enables flexible working environments​​.

Cons

• Learning to effectively describe tasks in plain language for automation might require some adaptation.
• While extensive, there might be specific tools or services not directly supported or that need custom integration.

Perfect For

Nekton.ai is a great choice for businesses looking to automate their project management tasks.

It can also help with team communication and make remote work easier.

Pricing

Nekton.ai offers pricing plans designed to accommodate everyone from individuals to larger teams:

• Free: Ideal for individuals, offering $0 cost for up to 300 flows/month.
• Starter: Tailored for small teams and projects, priced at $9 for 1000 flows/month.
• Pro: Designed for bigger teams and projects, with a cost of $18 for 5000 flows/month.

Why We Think Nekton.ai Beats IFTTT

Nekton.ai’s emphasis on natural language processing to automate tasks gives it an edge over IFTTT.

This capability, combined with its broad scope of features makes it a more versatile and user-friendly choice. Especially for businesses that want to boost productivity.

14. Activepieces

Activepieces is another no-code automation tool for streamlining tasks. It can assist with marketing, sales, customer support, and internal operations.

It helps to automate day-to-day business activities without the need for extensive technical expertise once set up.

It works with ChatGPT and can automate anything from big data to sending Tweets.

Pros

• Supports over 100 apps.
• Backed by a vibrant community.
• Offers self-hosting options so you have full control over the automation environment.
• Incorporates ChatGPT integration for scaling SEO and social media content.

Cons

• It’s no-code, yes, but it still takes time to get familiar with the features and integrations available.
• The expansion and refinement of features largely depend on community contributions.

Perfect For

Activepieces is well-suited for agencies in the IT, marketing, and small business spaces.

But really, anyone that wants an automation solution with AI integration could make use of it.

Pricing

• Pro: Free with 1,000 monthly tasks for 1 user, $1 per extra 1,000 tasks, $10 per extra user per month; includes 1 project and community support.
• Enterprise: Costs $99 per user per month and offers unlimited projects, and audit logs.
• Always Included: Access to all pieces, unlimited flows, folders, and flow steps for all plans.

Why We Think Activepieces Beats IFTTT

Activepieces offers a more open and flexible approach to automation. It has a strong focus on community-driven development and customizability.

Its extensive app integration paired with the power to automate complex workflows give it the upper hand over IFTTT.

15. n8n.io

n8n.io is a workflow automation tool designed for technical and less technical users, alike.

It allows you to link AI to apps and use it, or not, to build automations for a range of daily tasks.

You can use it to build deep data integration workflows, create your own with JavaScript or Python and a whole lot more.

Its flexibility allows for the creation of complex workflows within a user-friendly UI.

Pros

• Supports complex workflows with multiple triggers, branching, and custom HTTP requests.
• Offers code nodes for JavaScript and Python.
• With over 350 native integrations, it connects tons of apps and services.
• A strong community and developer tools make workflow creation and debugging easy.

Cons

• While accessible to non-technical users, its full potential is only possible with technical knowledge.
• While providing security benefits, self-hosting requires infrastructure and maintenance.

Perfect For

Businesses and developers that need a flexible tool to automate workflows across different aspects of an organization.

Pricing

There are a couple plans available for n8n.io:

• Starter: Costs $24/month for 2.5k workflow executions and 5 active workflows. Forum support and workflow collaboration included.
• Pro: Expect to pay $60/month for 10k workflow executions and 15 active workflows. Adds features like execution search and admin roles.
• Enterprise: Custom pricing for unlimited executions and workflows. Contact them direct for details.

Why We Think n8n.io Beats IFTTT

n8n.io surpasses IFTTT in its flexibility to create complex, multi-step workflows that can involve intricate logic and data manipulation.

The fact it offers a self-hosted option for enhanced security and privacy compliance seals the deal.

IFTTT Alternatives To Build Automation Into Your Business

We hope you’ve found this exploration into IFTTT alternatives insightful. We’ve presented a range of workflow automation tools here, each catering to specific business needs.

From open-source to no-code platforms, they offer flexibility, deep integration, and multi-step workflows – far beyond what IFTTT provides.

For those looking to further streamline their workflows with a balanced, user-friendly automation tool, SureTriggers is an excellent choice.

It promises to unlock new potential in your business processes.

Ready to transform your approach to automation? Consider exploring SureTriggers and welcome more efficient workflows into your future!

IFTTT Alternative FAQs

Here’s a quick look at some frequently asked questions about IFTTT alternatives we’ve come across:

Is there a free version of IFTTT?

Yes, IFTTT offers a free plan. It lets you create a limited number of Applets without any subscription fees.

What is the Microsoft equivalent of IFTTT?

Microsoft’s equivalent of IFTTT is Power Automate. It’s designed to automate workflows across multiple applications and services, but prioritizes the Microsoft ecosystem for obvious reasons.

What is the Apple version of IFTTT?

Apple provides a similar automation tool to IFTTT called Shortcuts. It’s an app available on iOS devices for automating a wide range of tasks.

What is the difference between IFTTT and n8n.io?

The distinction between IFTTT and n8n.io lies in their complexity and customization capabilities. n8n.io supports more intricate workflows with deeper data integration. It also offers self-hosting options. IFTTT only provides simple workflows.

Dropshipping minimizes risk and maximizes rewards because you simply don’t need to stock anything.

It’s a great first step into online retail where all the heavy lifting is done by the dropshipper.

If you take into account:

• Dropshipping is expected to hit $301.11 billion in 2024, $372.47 billion in 2025 and $476.1 billion by 2026.
• Forecasts show that the industry will increase at a CAGR of 23.20% between 2024 and 2032.

(Source)

It’s no wonder dropshipping is so popular!

However, the same study said only 10% to 20% of dropshipping businesses succeed.

While it’s easy to get into, dropshipping also requires significant effort to make a profit.

A big part of that will be down to the WooCommerce dropshipping plugin you use.

If you want to get in on the action, this guide to the best dropshipping plugins for WooCommerce covers everything you need to know.

Why Dropshipping?

Dropshipping with WooCommerce means you don’t need to buy stock for your store.

Instead, orders are sent to a dropshipper who dispatches the order on your behalf.

As long as you work with the right supplier, you can sell a huge range of products without having a single item in stock.

There are obvious benefits to dropshipping:

• You don’t have to buy anything
• You don’t need to invest much at all before setting up shop
• You don’t have to worry about the supply chain, couriers or handling returns

Simply find a reliable dropshipper, set up your store and you’re good to go!

How We Choose WordPress Plugins

There are thousands of plugins on the market right now so how do we choose between them?

The #1 criteria in any selection is whether we would use it ourselves on one of our own websites.

If the answer is yes, we include it. If not, we don’t.

For WooCommerce dropshipping plugins in particular, we look for:

• Product import tools – Instead of manually adding products a plugin should have tools to ease the product import process.
• Simple product management – A dropshipping plugin should also help you manage products using built-in features.
• Import real customer reviews – Reviews are critical to any store so we like dropshipping plugins that let you manage and import reviews.
• Handle orders easily – Wouldn’t life be a lot easier if all you had to do was a single click to fulfill an order? Or if the plugin could automatically notify your dropshipper?
• Customization options – The WooCommerce dropshipping plugin you choose should ideally allow you to customize everything so it blends into your store design.

We also want a dropshipping plugin that integrates seamlessly with WordPress and WooCommerce, but that should go without saying!

Best 3 WooCommerce Dropshipping Plugins

While we cover 15 plugins in this post, here are the 3 WooCommerce dropshipping plugins we feel work best.

Your WooCommerce dropshipping plugin is at the heart of your new venture so it’s a decision you want to get right.

These are what we think are the 15 best WooCommerce dropshipping plugins available right now.

1. CartFlows

CartFlows is the best plugin to use if you want to use a sales funnel to increase conversions.

CartFlows is a powerful store plugin that makes WooCommerce checkout more attractive, adds features to recover abandoned carts, upsell, cross-sell and generally adds some important features to your store.

You know the ‘people who bought X also bought Y’ messages you see when you view or select a product?

CartFlows helps add those kinds of messages to your online store, as well as perform many many other conversion tweaks.

Features of CartFlows:

• An excellent companion to WooCommerce
• Adds powerful funneling features to existing stores for more profit
• Includes templates for every step of the process
• Works fast and seamlessly with WordPress and WooCommerce
• Enables special offers and other incentives

Pros of CartFlows :

• Lots to learn but easy to use
• Can help recover abandoned carts
• Create sales funnels to sell more products
• Templates for everything
• Optimize checkout pages for higher conversion

Cons of CartFlows :

• There’s a lot to learn to get the most out of it

CartFlows costs from $99 per year.

We Like CartFlows Because

We like CartFlows because it does everything it can to help improve conversions, sell more products, recover more abandoned carts and make more profit.

Get Started with Cartflows

2. AliDropship

AliDropship is a WordPress dropshipping plugin for the Chinese retail giant, AliExpress.

It offers a way to feature the many thousands of products on the AliExpress platform on your own eCommerce website.

The plugin installs quickly, enabling you to list any item currently available on AliExpress. It also allows you to change prices, set profit variables and control how everything works and looks on your site.

It’s a flexible WordPress dropshipping plugin that has the power of one of the world’s largest retailers behind it.

Features of AliDropship:

• A huge range of products to choose from
• One-click order fulfillment with supplier notification
• Lots of customization options
• Single purchase includes lifetime updates
• Automatic search and import

Pros of AliDropship:

• Dropshipping plugin from a well-known retailer
• Easy to set up and use
• Automatic order tracking
• Abandoned cart recovery tools
• Payment gateway integration

Cons of AliDropship:

• Limited design options
• Many core functions require paid addons

AliDropship costs $89 as a one-time fee. Paid addons cost from $29.

We Like AliDropship Because

We like AliDropship because it makes it as simple as possible to set up dropshipping with WooCommerce. It’s easy to use, includes import and management tools and is very easy to work with.

Get Started with AliDropship

3. WooDropship

WooDropship is another plugin that works with AliExpress. It works in a similar way to AliDropship but includes a neat Chrome extension.

The extension allows you to add products to your store while browsing the AliExpress website.

The rest of the plugin works in a similar way to AliDropship.

Find products on AliExpress, add them using the plugin, set your price or profit margin and customize the look and feel of the front end.

WooDropship also allows you to use AliExpress images and edit them, customize product descriptions and control how those products appear on your site.

Features of WooDropship:

• Full control over products and how they appear
• Smart Chrome extension makes it simple to add products
• One-click order fulfillment
• Built-in image editor and plugin customizer
• Fulfills order automatically

Pros of WooDropship:

• Straightforward navigation and tools
• Product search and import
• Inventory auto updates
• Automated price update feature
• Custom store option

Cons of WooDropship:

• Only supports AliExpress

The WooDropship plugin costs $99 as a one-time fee.

We Like WooDropship Because

We like WooDropship because of that Chrome extension. It’s a simple way to add new products to a store while you’re browsing.

Get Started with WooDropship

4. DropshipMe

DropshipMe uses a range of specially-selected dropshippers instead of just AliExpress. The plugin uses a curated list of products and suppliers who have been vetted for reliability.

This is a free dropshipping plugin for WordPress that showcases thousands of products across hundreds of lines. Rather than pay for the plugin, you pay for ‘packages’ that include a set number of items you sell.

Other than that, the plugin works in a similar way as these others. Install, set up, add products, set profit margins and you’re good to go.

Features of DropshipMe:

• Optimized product listings and images
• Simple to import descriptions
• Curated dropshippers should be reliable
• Import real customer reviews for social proof
• The plugin is free

Pros of DropshipMe:

• Simple to set up and use
• Additional plugins and extensions available
• 50,000+ handpicked products
• Recommended pricing markup
• Order notifications to suppliers

Cons of DropshipMe:

• Not the simplest charging system

The DropshipMe WooCommerce dropshipping plugin is free but you’ll need to pay for packages.

We Like DropshipMe Because

We like DropshipMe because it opens up a wider range of dropshippers. AliExpress is great, but there’s more out there to help create a dropshipping store.

Get Started with DropshipMe

5. WooCommerce Dropshipping

WooCommerce Dropshipping is a powerful plugin. It works with Amazon, AliExpress and other dropshippers to offer a wide product portfolio.

It can import products directly from the dropshipper, a Chrome extension or from a CSV file. Import images and product descriptions, edit them and use them on your site. You can then set the profit margin and begin selling.

The plugin will automatically notify the relevant dropshipper when you receive an order. There is also a provider section where customers can log in and access order data should they need to.

Features of WooCommerce Dropshipping:

• Uses a selection of dropshippers including AliExpress and Amazon
• Import via the plugin, Chrome extension or CSV file
• Automatic sales notifications to suppliers
• PDF packing sheet included with each order
• Local suppliers dropshipping and fulfillment

Pros of WooCommerce Dropshipping:

• Simple setup with usable default settings
• Includes AliExpress integration and Amazon affiliate support
• Supplying tracking number of products
• Free Google Chrome extension
• Bulk import products

Cons of WooCommerce Dropshipping:

• Primarily uses AliExpress

WooCommerce Dropshipping costs $79 per year.

We Like WooCommerce Dropshipping Because

We like WooCommerce Dropshipping because it has a lot of usability options to make running a store easier. Yes it’s still mainly about AliExpress, but it’s great for new store owners.

Get Started with WooCommerce Dropshipping

6. Spocket

Spocket is a WooCommerce dropshipping plugin that uses US and EU dropshippers. You can sell globally but all products will be fulfilled from the US or EU.

Spocket is a simple plugin to use. Install it, start a free trial, add dropshippers and products from within the plugin, set your profit margin and begin selling. It uses a selected list of dropshippers and enables you to add products quickly from within the plugin.

Spocket offers decent wholesale rates. While the plugin isn’t quite as powerful as some of these other WooCommerce dropship plugins, you could make more profit with it.

Features of Spocket:

• Good wholesale rates to add profitability
• One-click order fulfillment
• Powerful search and filters for adding products
• Huge selection of products to choose from
• Easy to install and manage

Pros of Spocket:

• Very straightforward to use
• Integrates with WooCommerce and other platforms
• Lots of documentation and user guides
• One-click ordering makes life simple
• Free trial

Cons of Spocket:

• Very expensive

Spocket costs from $24 per month.

We Like Spocket Because

We like Spocket because it tries to make dropshipping with WooCommerce as simple as possible. We think it would be ideal for new store owners with a large budget.

Get Started with Spocket

7. Spreadr

Spreadr is a slightly different option as it isn’t designed to be a complete store plugin. It uses Amazon to fulfill orders in one of two ways.

You can work as a standard Amazon Affiliate and earn the minimum while doing minimal work. Or you can use a traditional dropshipping arrangement and make more money with a little more effort.

The rest is easy. Sign up for the relevant selling option and add products using the plugin and product URL. Amazon takes care of the rest.

Features of Spreadr:

• List any non-Amazon Prime product
• Two options, affiliate or dropshipping
• Bulk import tool for adding entire categories
• Decent commission rates for certain products
• Better for existing websites than new stores

Pros of Spreadr:

• Useful for anyone that wants to add a store to a website
• Uses Amazon rather than AliExpress
• Simple to use and set up
• Easy to add and manage products
• It’s free

Cons of Spreadr:

• Not a complete dropshipping plugin
• Minimal support

Spreadr is a free dropshipping plugin for WordPress.

We Like Spreadr Because

We like Spreadr because it does things differently. Rather than build an entire dropshipping store, it helps you add a store to an existing website.

Get Started with Spreadr

8. Dropified

Dropified works seamlessly with WooCommerce and uses AliExpress and others to fulfill orders. It also uses the Chrome extension that enables you to quickly add products with a single click.

Dropified supports eBay, Amazon, Costco and over a hundred other dropshippers for a more rounded approach. You can add products from within the plugin and list them quickly, which is exactly what we look for.

Order fulfillment is automatic and the plugin even includes an image editor for customizing provided product images.

Features of Dropified:

• Quickly add products using a variety of means
• Superb research tool offering valuable insights
• Import product reviews to help convert
• Supports a wide range of dropshippers
• Automatic fulfillment process

Pros of Dropified:

• Not just AliExpress
• Has a Chrome extension for added utility
• Supports automatic fulfillment
• Integrates with WooCommerce and other platforms
• Process automation features

Cons of Dropified:

• Pricing is hidden behind a login
• Not cheap once you can actually get a price

Dropified costs from $17 per month depending on the options you select.

We Like Dropified Because

We like Dropified because it has a wider dropshipper support and you can import reviews. Overall, it’s a solid dropshipping plugin with little to fault.

Get Started with Dropified

9. Printful

Printful is a slightly different WooCommerce dropshipping plugin in that it specializes in printed products. Items such as printed mugs, t-shirts, hoodies and other items that can be printed and sent via the dropshipper from locations in the US and EU.

Printful is an on-demand print service that includes a range of printed products you can resell in your store. Setup will take a while because there are a lot of options but once done, you can leave the plugin to handle everything.

The range is fairly limited compared to other eCommerce options but where Printful stands out is in the print quality. Read any review to see just how good that quality is.

Features of Printful:

• Powerful mockup generator to help design products to sell
• Seamless integration with WooCommerce
• Print quality is very good
• Create your own products as well as allowing custom ones
• Simple to connect to WooCommerce and manage using the app

Pros of Printful:

• Targets a different market than other dropshipping plugins
• Easy to set up and use
• Reviews of print quality are very good
• Mostly automated with very little input once running
• Fast delivery on products

Cons of Printful:

• Only useful if you want to offer printed products

The Printful WordPress dropshipping plugin is free to use.

We Like Printful Because

We like Printful because it’s trying to do something different. Even though print isn’t a huge market, this dropshipping plugin serves it well

Get Started with Printful

10. WooShark WooCommerce Dropshipping

WooShark WooCommerce Dropshipping utilizes Amazon, AliExpress, eBay, Etsy and other suppliers to fulfill orders. It’s relatively straightforward to set up and allows you to customize products before they go live.

WooShark WooCommerce Dropshipping is a more hands-on plugin as it enables full control over every product.

Order fulfillment is simple as customers are automatically directed to the dropshipper’s checkout page to complete, which saves sending orders yourself.

Features of WooShark WooCommerce Dropshipping:

• Works with a number of notable dropshippers
• Allows full customization of product listings and prices
• Includes a bulk import tool for easy listing
• Easy to install and use
• Automatic fulfillment with redirect to the dropshipper’s checkout

Pros of WooShark WooCommerce Dropshipping:

• Includes AliExpress, eBay, Amazon and Etsy
• Other plugins offer different dropshippers
• Automatic order fulfillment
• Lots of customization options
• Relatively cheap

Cons of WooShark WooCommerce Dropshipping:

• Limited documentation and support resources

WooShark WooCommerce Dropshipping costs from $29.99 as a one-off fee.

We Like WooShark WooCommerce Dropshipping Because

We like WooShark WooCommerce Dropshipping because it covers multiple dropshippers and offers excellent value for money considering how useful it is.

Get Started with WooShark WooCommerce Dropshipping

11. Importify

Importify is a well-designed WooCommerce dropshipping plugin designed to also work with Shopify, Wix and other platforms. It works well with WooCommerce, which is the important thing.

The plugin enables you to quickly import products and their images and descriptions and customize them to suit. There’s also flexible pricing, automatic fulfillment and the ability to use multiple suppliers.

The plugin is flexible, straightforward to use and provides the tools you need to run a successful store.

Features of Importify

• Sell on 30 global marketplaces
• Supports multiple dropshippers
• Automatic order fulfillment
• Supports WooCommerce and other platforms
• Product editor built in

Pros of Importify:

• Simple to set up and use
• Product import and selection tools
• Work with multiple dropshippers across many niches
• Automatic order management
• 24/7 Customer support

Cons of Importify:

• 1 day free trial is a little short

Importify costs from $14.95 per month.

We Like Importify Because

We like Importify because it covers most bases a new dropshipping store would need. It’s easy to use and comes with 24/7 support, just in case.

Get started with Importify

12. Zendrop

Zendrop is mainly associated with Shopify but works well with WooCommerce too. It’s a polished dropshipping plugin that makes it easy to feature over 100,000 products in your store.

The company says they vet dropshippers for reliability and speed, which is good news for you. While the product range isn’t as expansive as some WooCommerce dropshipping plugins, it should be plenty enough for most stores.

The plugin offers analytics, 24/7 support and custom branding options for larger stores. Ideal if you’re planning to scale quickly.

Features of Zendrop

• Designed for Shopify and works with WooCommerce
• Polished plugin with good design
• Ideal for larger or more established stores
• 24/7 Support
• Automated fulfillment

Pros of Zendrop:

• Can scale significantly for larger stores
• Stable platform that’s easy to use
• White label and branding options
• 24/7 support is useful
• Lots of learning resources

Cons of Zendrop:

• Doesn’t natively support WooCommerce although it works

There’s a free version of Zendrop and premium plans starting at $79 per month.

We Like Zendrop Because

We like Zendrop because it offers a free option and selects dropshippers depending on speed and reliability. If that’s true, that’s a significant advantage.

Get started with Zendrop

13. Syncee

Syncee is a well-established dropshipping plugin for WordPress and WooCommerce. It lets you browse and add over 8 million products from around the world and sell them directly to customers.

The plugin supports multiple dropshippers, bulk product import, B2B dropshipping and more. It integrates with WooCommerce, Shopify, Squarespace and other eCommerce platforms too.

The plugin is simple to set up and use and the company behind it provides support, tutorials and documentation. Everything you need when setting up a store.

Features of Syncee

• Easy setup and product import
• Access over 8 million products from multiple dropshippers
• Supports a number of eCommerce platforms
• Makes B2B dropshipping possible through AliBaba
• Regularly updated

Pros of Syncee:

• Well-designed plugin that’s simple to set up
• Huge product range covering every niche
• Excellent reviews
• Supports more than WooCommerce
• There’s a free version

Cons of Syncee:

• Chat support only
• It’s expensive

There’s a free version of Syncee and premium plans from $29 per month.

We Like Syncee Because

We like Syncee because it’s one of the few WooCommerce dropshipping plugins with a B2B option. While most of you will want B2C, it’s good to have choice.

Get started with Syncee

14. Wholesale2b

Wholesale2b is a dropshipper that offers a WordPress plugin so you can integrate a store quickly and easily. With over a million products available, you can set up a store in no time and begin selling.

The plugin supports sales to the UK, US and Canada but you can be located anywhere. While we’re mainly interested in WooCommerce, the service supports over 20 storefronts including Squarespace, eBay, Amazon, Shopify and others.

The plugin has filters and search so you can quickly identify and add products, import descriptions or write your own and control most aspects of your store.

Features of Wholesale2b

• A dropshipper with its own WooCommerce plugin
• Over 1 million products available
• Supports other services as well as WooCommerce
• Search and filter options
• Readymade images and descriptions

Pros of Wholesale2b:

• Simple to set up and use
• Import product descriptions and images
• Customize listings and options
• Plugin handles billing and invoicing
• Automatic order fulfillment

Cons of Wholesale2b:

• Another expensive option

Wholesale2b costs $37.99 per month.

We Like Wholesale2b Because

We like Wholesale2b because you’re working directly with the dropshipper. There are also lots of tutorials and resources to help you set up dropshipping with WooCommerce, which is a nice touch.

Get started with Wholesale2b

15. AliNext

AliNext is a smart dropshipping plugin from Ali2Woo. It’s one of 3 plugins covering AliExpress, Banggood and Ebay so you can select which shipper to work with.

It supports bulk import of products, bulk ordering, product variations, customization and has a Chrome extension to help you add products while you browse. There are a lot of features that make running a dropshipping store as simple as possible.

The plugin also offers translation, pricing synchronization, review imports and automatic fulfillment.

Features of AliNext

• Easy to use and maintain
• Supports bulk product import
• Automatic fulfillment options
• Product variation and customization
• Import product reviews

Pros of AliNext:

• Designed for ease of use
• Chrome extension to browse and add products
• Product filtering and search options
• Supports multiple currencies
• Low cost

Cons of AliNext:

• Only supports one dropshipper

AliNext costs from $12 per month.

We Like AliNext Because

We like AliNext because it’s a well-designed plugin that tries to lighten the load by managing a lot of your store. It’s also easy to use, which is a bonus.

Get started with AliNext

How To Create a Dropshipping Store With WordPress

Setting up a new dropshipping store is actually very straightforward. We won’t go into it in too much detail here, but the process looks a little something like this:

1. Set up WordPress with a domain name and hosting.
2. Install a WordPress theme compatible with WooCommerce (We recommend Astra with the Electronic Store template).

1. Install WooCommerce and configure it.
2. Install your dropshipping plugin, configure it and connect it to WooCommerce.
3. Set up your arrangement with a dropshipper.
4. Add the items the dropshipper can supply into your store.
5. Install CartFlows so you can build sales funnels and use cart abandonment tools.
6. Launch your store.

That’s all there is to setting up a dropshipping store. Now you can see why it’s such a popular way to get into eCommerce!

If WooCommerce isn’t hitting the mark for you, check out SureCart.

Here’s a useful video that walks you through building an eCommerce store:

It’s an alternative eCommerce platform that’s easier to use and will also work with most of the dropshipping plugins we cover in this post.

Summary of the Best WooCommerce Dropshipping Plugins

If you’re thinking of setting up your own online store, you can easily create one using WordPress and WooCommerce.

Just install a dropshipping plugin and find a dropshipper. The entire process is simple, cheap and accessible to anyone.

Some plugins even handle the dropshippers for you. How easy is that?

Do you use one of these WooCommerce dropshipping plugins? Have any others to suggest or recommend? Tell us your thoughts below!

WooCommerce Dropshipping Plugin FAQs

Is WooCommerce good for dropshipping?

Yes, WooCommerce is good for dropshipping. It’s such a flexible system that it’s good for pretty much anything. It’s easy to set up dropshipping with WooCommerce, manage orders, stock your own products, sell digital products and anything else you can think of.

What is the best plugin for dropshipping?

The best plugin for dropshipping is the one that has the features you need. Each of the plugins in our post has different features for different outcomes. We rate CartFlows, AliDropship and Spocket highly but all plugins in our list work well.

How do I add dropshipping to WooCommerce?

You add dropshipping to WooCommerce with a dedicated dropshipping plugin. We showcase 15 of the best in this post and compare each like for like. Whatever type of dropshipping store you’re planning to build, there’s a plugin to match in our guide.

Can I become a millionaire from dropshipping?

It is possible to become a millionaire from dropshipping but it takes time, effort and perseverance. Whatever the internet tells you, success rarely just happens. Success comes from hard work and a little luck. Of course, using the right WooCommerce dropshipping plugin also helps!

Is it better to dropship or ship yourself?

The answer to is it better to dropship or ship yourself, depends on your business and your goals. Dropshipping requires less upfront investment and day to day store management but can make less profit. Shipping yourself takes more time and effort but can offer more profit. Much depends on the niche, the size and scope of your store and how much time you’re willing to invest in it.

This post will save you the trouble.

After exhaustive research, we have hand-picked the 20 best WooCommerce themes for eCommerce.

We selected each of these using the same criteria we use when creating our own eCommerce themes.

Speed, usability, flexibility, design, mobile responsiveness, support and SEO.

Everything a WooCommerce theme needs to deliver!

The 5 Best WooCommerce Themes for 2024

After thorough analysis, we found these 5 WooCommerce themes to be the best of the best.

The 20 Best WooCommerce Themes

Here’s what we think are the top WooCommerce themes of 2024. Rather than give you a brief overview that doesn’t tell you much, we dive deep.

We have tried, tested and assessed each of these to give you the best possible idea of whether it’s a good fit for online stores or not.

1. Astra – Readymade WooCommerce Templates

Astra is a fast, highly customizable and lightweight WooCommerce WordPress theme. It is designed to load fast, convert well and boost sales.

Created and maintained by the team here at Brainstorm Force — the Astra theme has been downloaded over 2.4 million times and has over 5,462 five-star ratings on WordPress.org.

Design and Customization

Using Astra, you can customize every small detail of your site without writing a single line of code.

You can choose different colors on your homepage, landing pages, product pages, and more.

You can customize the color scheme of your website in one single dashboard with Astra Global Color Palette.

With the advanced header and footer builder you can customize the header and footer the way you want.

You can keep it transparent or solid, add or remove columns, manage the navigation menu, change the logo, add buttons and widgets and so much more.

Use Astra Pro and you get:

• Enhanced customization for products and pages.
• Quickview option for products.
• Checkout page optimization.
• Galleries for product images.
• Infinite scroll to display products.
• Dropdown cart feature.

Astra WooCommerce Website Templates

Astra has a selection of free and premium WooCommerce templates that deliver everything an online store needs.

Furniture Shop Template – Furniture Shop is a thoroughly modern eCommerce template with a Scandinavian design. It’s light, welcoming and easy to use, creating a smooth customer journey throughout.

Electric Scooter WooCommerce template – The Electric Scooter template is an equally modern option for online stores. It’s a fullscreen design with a large hero section for signature products and customizable elements throughout for everything else.

Fashion Designer website template – The Fashion Designer template for WooCommerce is set up for clothing but could easily be customized for any type of store. It loads fast, has lots of space to showcase products and promote special offers.

Custom Printing Pro template – The Custom Printing Pro store template is another excellent example of modern design with genuine appeal. It’s smart, feels premium and can be fully customized to fit any type of store.

Brandstore – The BrandStore WooCommerce template is great if you have multiple products. IT’s set up as a fashion store, but you can easily turn it into any kind of store you want.

Gift Shop WooCommerce template – The Gift Shop template has everything you need to set up a vibrant store. You can also customize it the way you want, change colors, fonts and everything you see on the page.

Cosmetics Store – The Cosmetics Store template contains the best features of the top beauty brands. If you have a range of beauty products to sell, you can create an elegant store with this template.

Mobile-friendliness

The Astra theme is fully responsive and works flawlessly on mobile, tablet and desktop devices. Whatever device your customers use, Astra will look amazing!

Plugin Compatibility

The free version of Astra integrates seamlessly with WooCommerce and can help you create a fully working store.

Use Astra Pro and you get more powerful styling and customization options and premium support.

All Astra templates are fully compatible with Spectra and the Elementor page builder too.

We created Spectra and developed. UAE adds 5 dedicated widgets for WooCommerce to improve checkout, categories and products.

As everything is developed in-house this makes Astra one of the best WooCommerce themes out there!

Speed and Performance:

Astra uses clean and performance-optimized code to ensure blazingly-fast load times.

We do everything we can to ensure pages load fast and your customers are never kept waiting.

Whether you use WooCommerce or SureCart, your store will always perform at its best.

SEO-friendliness:

Astra is an SEO friendly WooCommerce theme and comes with built-in schema support.

Templates use SEO best practices to ensure search engines can crawl and index them easily.

Schema is a structured markup that helps search engines better understand what your website is about. Both can help contribute to getting your store found online.

Astra Pricing:

Astra is a free WordPress theme with three premium plans starting at just $49 per year.

• Astra Pro includes powerful site building tools and priority support.
• The Essential Toolkit adds premium Starter Templates and Spectra Pro or Ultimate Addons for Elementor.
• The Business Toolkit includes everything in the Essential Toolkit plus SureFeedback, SureWriter, free SkillJet Academy membership and over $200 of free bonus access to our newest products.

All Astra plans come with a 100% risk-free money back guarantee for complete peace of mind.

Support:

• Dedicated knowledge base in-depth articles, and video tutorials that explain each and every feature.
• 24/7 Dedicated email support.
• A dedicated Astra Facebook group with thousands of active members.

Get Started With Astra

2. Divi – Popular WooCommerce Theme

Divi is a popular WordPress and WooCommerce theme that’s known for both its versatility and also for its flexible page builder.

Since it’s a multipurpose theme, it can be used for any type of website, including an eCommerce store.

Design and Customization

The Divi theme is easy to set up and includes tons of theme customization options. Divi also includes the ability to create custom headers and footers which can be used on a per-page basis.

Most of the updates can be made without any coding using the drag-and-drop builder. You also have the option to redesign the modules using custom CSS, and you can also save your modules and custom layouts.

Divi comes with lots of high quality premade website layouts that you can customize and use right away.

Mobile-friendliness

Divi is fully responsive across all devices/screen sizes and comes with the ability to set what shows at different breakpoints.

You’re able to see how a page or post looks on various mobile devices (smartphones or tablets).

You also can make site-wide settings and customizations to ensure consistency across all your posts or pages.

Plugin Compatibility

The Divi theme and Divi page builder are both compatible with the latest version of WooCommerce.

WooCommerce blocks provide multiple modules for more control of product listings, product pages, and shopping carts.

You have the flexibility to change all the elements, including font size, color, links, price text, and much more.

Is Divi Compatible with Elementor?

Yes.

Do we recommend using them together to customize the theme of your WooCommerce store?

Probably not.

The fact Divi has also developed its own page builder means it’s not considered one of the best Elementor WooCommerce themes.

It will be more efficient to work with the Divi Builder.

Speed and Performance

Divi automatically minimizes the CSS and JavaScript files which reduces the size of the page and provides faster load times.

SEO-friendliness

Theme options include an SEO tab to help setup custom SEO for the home page, individual pages, and the index page.

You can also set up custom titles, descriptions, keywords, and custom fields.

Divi Pricing

• An annual subscription of $89 per year and can be used on unlimited websites.
• Lifetime access of $249 one time and can be used on unlimited websites.

A 30-day money back guarantee is offered on all plans.

Support

• 24/7 support available via email or webchat.
• They also have an active Facebook group and also a few Divi Meetup Groups (offline) around the world.

Get Started With Divi

3. Storefront – Free WooCommerce Theme

Storefront is a free WooCommerce theme for WordPress you can use to get your WooCommerce site up and running quickly, and easily.

The theme is created and maintained by Automattic (the team behind WordPress.com and WooCommerce).

The theme currently has over 2,00,000+ active installations and over 105 five star reviews on WordPress.org

Design and Customization

The theme provides a simple, clean, and intuitive eCommerce design that allows you to display product categories, featured or top rated products on your homepage.

You can customize most of the design aspects such as background, color, header styles, link colors, typography, button styles and everything you see on the page.

Mobile-friendliness

Storefront is a fully responsive WooCommerce theme, and it adjusts to any device or screen size.

Plugin Compatibility

Storefront theme is compatible with most WooCommerce extensions, plugins or addons.

SEO-friendliness

The theme is built with valid schema markup to improve your site’s SEO performance.

Speed and Performance

The theme is built on Automattic’s popular Underscores starter theme. It’s lightweight with ultra-minimal CSS.

It is also compliant WordPress’s accessibility guidelines, ao will be accessible to most visitors.

Storefront for WooCommerce Pricing

The Storefront theme is free to download, install and customize.

Storefront Extensions Bundle — $69 per site per year.

The bundle includes additional customization options such as reviews, pricing tables and contact sections.

Support

• No support is available. However, there is a thriving online community and forum to find answers to most of your questions.
• The Storefront Extension Bundle comes with 1-year of software updates and support for all the addons included in the bundle.

Get Started With Storefront

4. OceanWP – Flexible Multipurpose Theme

OceanWP is a very popular WordPress theme and appears in many of our top theme lists. It’s in this one too because of its modern design, flexibility and compatibility with WooCommerce.

The theme has been updated with extra features for stores, including Advanced Coupon Manager, Product Badges Manager and other tools.

Design and Customization

Themes are smart, modern and very easy to look at. Store templates include all essential elements, attractive colors and flowing layouts.

Many store templates could be used as they are with minimal customization. They all look good and create that professional first impression we look for.

Mobile-friendliness

OceanWP is fully responsive and works on any screen size. We tested it on desktop and mobile and it worked well.

Plugin Compatibility

OceanWP is a compliant theme and worked well with all plugins during testing.

Speed and Performance

OceanWP places more emphasis on code quality and features than speed but that doesn’t mean it’s a slowcoach.

From our tests, it performs well and doesn’t keep you waiting when you load a page. While we didn’t put it through GTMetrix, other speed tests did seem to think it performed well.

SEO-friendliness

OceanWP is SEO-friendly and uses best practices, including being fully responsive and using basic schema markup.

The inherent performance also helps SEO while not keeping users waiting.

OceanWP Pricing

There’s a free version of OceanWP and premium plans start from $44 per year for 1 site.

Support

OceanWP is supported by a private support group as part of more expensive options. There’s also webinars and tutorials on the website to help you use the theme.

Buy the most expensive plan and you also get access to a partner’s Slack channel.

Get started with OceanWP

5. Neve – Lightweight and Multipurpose

Neve is an incredibly popular WordPress theme that also works with WooCommerce. It’s a more minimal theme than some of these others but is all the better for it.

The free version doesn’t work particularly well with WooCommerce, but Neve Pro includes lots of features like quick view, floating cart, catalog layouts, off canvas filters and a whole lot more.

Design and Customization

Neve has a minimalist feel but it doesn’t leave you wanting in terms of design. Templates are a mix of modern, classic, minimal and full-on so there’s going to be a design you like.

There are 6 eCommerce templates. Each uses color, typography and images well.

They each have a comfortable vibe with lots of whitespace, attractive feature sections and product pages.

Mobile-friendliness

Neve is fully-responsive and is specifically designed to work on any screen size or device.

It’s also fully AMP-compatible.

Speed and Performance

Neve regularly appears towards the top in speed tests. It scores 100% in PageSpeed Insights and takes 1 second to load according to GTMetrix.

That’s more than enough to deliver a great customer experience and benefit from speed metrics for SEO.

Plugin Compatibility

Never works with all compliant WordPress plugins and is fully compatible with WooCommerce so should work with extensions.

SEO-friendliness

Neve is designed with an SEO-friendly structure and delivers the performance we look for. It uses clean code and supports schema so there should be no SEO concerns at all.

Neve Pricing

There’s a free version of Neve but you’ll need premium for WooCommerce compatibility.

Plans start at $69 per year for use on unlimited websites.

ThemeIsle offers a 100% money back guarantee within 30 days.

Support

• 24/7 email support.
• Large knowledge base.
• Extensive product documentation.
• Over 200 video tutorials.

Get started with Neve

6. Woostify – Freemium WooCommerce Theme

Woostify is a dedicated WooCommerce theme that delivers a smooth user experience within a well-designed template.

It’s a freemium theme, the template itself is free to use and there are three premium plans that let you use it on more sites and includes Pro templates and addons.

Design and Customization

The designs available with the free version are minimal but still look good. You get the standard hero slider at the top and product grid on the main page.

Pro templates add a little more character with some nice effects, off-canvas cart and lots of customization options.

Mobile-friendliness

The theme is fully responsive and works on any screen size. We didn’t test all store elements but the basic layout works well.

Plugin Compatibility

The theme documentation says it is fully compatible with WordPress and WooCommerce plugins and extensions.

Speed and Performance

The Woostify homepage says it scores 94 on GTMetrix and 84 on PageSpeed Insights. We didn’t verify those, but pages loaded quickly enough during testing.

The theme uses vanilla JavaScript and base pages are only 26.6KB in size so there should be no performance issues.

SEO-friendliness

The theme uses a standard structure so should work well for SEO. It’s also fast, which is another criterion Google uses.

Woostify Pricing

Woostify uses the freemium model. The template is free but there are premium addons for stores to add value.

Plans start from $49 per year for the theme, starter sites and Pro addons.

Support

The Woostify team offers:

• Ticketed support for premium users.
• Extensive documentation.
• Facebook group.

Get started with Woostify

7. Zakra – Popular Multipurpose Template

Zakra is another firm favorite of ours. It’s a fast multipurpose theme that often appears in our lists of best themes.

It’s easy to use, very flexible and comes with dozens of readymade templates. Some of which are dedicated to eCommerce.

Design and Customization

Zakra uses straightforward design with lots of color, images and attractive layouts. You can change everything of course, but they are easily good enough to use as is.

The WooCommerce templates don’t have all the design flourishes of some of the others in our list but we like them for their straightforward nature and ease of use.

Mobile-friendliness

All Zakra templates are fully responsive. We tested a couple of store templates on mobile and they looked great.

Plugin Compatibility

Zakra is compatible with WooCommerce and has some dedicated features for it.

Speed and Performance

Zakra is known for decent speed and we didn’t experience any noticeable delays when testing. Use a good host and you shouldn’t be disappointed with the performance.

SEO-friendliness

Zakra is fully responsive and AMP-ready. Both help with SEO, as does compliant cost and a standard structure.

The homepage does mention Zakra is compatible with SEO plugins but we didn’t test it with any.

Zakra Pricing

There’s a free version of Zakra but you’ll need premium for most of the eCommerce templates. Plans cost from $55 per year.

There’s a 14-day money back guarantee on all purchases.

Support

The developers offer ticketed support for premium users, lots of documentation and a forum for free users.

Get started with Zakra

8. Flatsome – Highly Customizable Shop Theme

Flatsome is a highly customizable multipurpose WordPress theme. It has tons of features that allow you to create the exact type of eCommerce store you want.

Created and supported by the team at UX Themes. According to Envato Marketplace (ThemeForest), the Flatsome theme has over 232,000+ sales.

Design and Customization

The theme provides a wide array of customization options and comes with a drag and drop page builder, making it easy to configure your layouts.

The theme also comes with pre-made templates that let you quickly build new pages.

Mobile-friendliness

The theme is responsive across desktop, laptop, tablet, and mobile devices. There are also specific options for responsive based column sizing.

Plugin Compatibility

The theme is compatible with the WooCommerce plugin and other WordPress extensions and addons.

Flatsome includes its own page builder so we don’t recommend using it alongside Elementor. It may work but you might face some compatibility issues.

Speed and Performance

Flatsome uses smart lazy loading on all backgrounds and images. Alongside the WordPress native lazy loading, this makes the site load incredibly fast.

Flatsome is also built on a lightweight CSS and JavaScript framework, another reason for page speed.

SEO-friendliness

The CSS has a minimal file size, which makes it ideal for page speed and SEO.

The theme also comes with Yoast SEO integration, which helps you to optimize your store for search engines.

Flatsome Pricing

Flatsome is available to purchase at $59, and it comes with all templates, demos, page builders, headers, and many features.

Support

• Each purchase receives six months of support.
• The basic documentation and knowledge base covers setup, configuration and troubleshooting.
• There’s also an active Facebook group.

Get Started With Flatsome

9. Botiga – Easy Going WooCommerce Theme

Botiga is a WooCommerce theme from aThemes and delivers everything a modern online store needs.

It comes with an attractive home page, lots of areas to promote products, a persistent shopping cart at the top and lots of opportunities to promote special offers and discounts.

Design and Customization

Botiga is compatible with the WordPress block editor and provides the tools needed to customize every element of the page, including headers and footers.

Customization requires no coding knowledge as the block editor takes care of everything. You can change the home page, product pages, cart, and checkout page and personalize every element of every page.

Mobile-friendliness

Botiga is fully responsive and scales quickly and seamlessly on all screen sizes.

Plugin Compatibility

Botiga is compatible with most WordPress plugins, including WooCommerce.

Botiga officially supports and promotes compatibility with a couple of best-known page builders.

Speed and Performance

Botiga has been designed to perform. Base pages are just 44.3kb in size and load in 454ms according to aThemes testing.

It also gets a 100% GTMetrix score.

SEO-friendliness

The theme is fully compatible with leading SEO plugins and its fast performance should help with search positioning.

Botiga Pricing

Botiga has a free version that includes all the basics for setting up your WooCommerce store.

There’s also a premium version that costs $69 per year or a $99 per year subscription to all premium themes.

Support

The free version of Botiga has community support. You have to buy the premium version to get priority support.

Get Started With Botiga

10. Blossom Shop Pro – Premium WooCommerce Theme

Blossom Shop Pro is a feature-rich WooCommerce theme to create a fully functional online store.

The theme offers multiple layouts for headers, blogs and product sections to offer endless flexibility. You can also add a quick view, wishlist and compare features to offer an intuitive user experience.

Design and Customization

The theme offers a clean and intuitive design that allows you to display products on the homepage.

You can set up different sections to display products based on the latest arrivals, popular items, and best-rated products, with unique layouts for each section.

Mobile-friendliness:

Blossom Shop Pro is fully mobile-responsive to adjust to any device or screen size.

Plugin Compatibility

The theme is compatible with most of the WooCommerce extensions and WordPress plugins.

SEO-friendliness

This SEO-friendly theme is also speed optimized so it doesn’t keep visitors waiting and to optimize the site for search engines.

It is also compatible with all WordPress SEO plugins.

Speed and Performance

There are a few speed optimization settings such as smart lazy loading for images, hosting Google fonts locally, JS optimization and more.

The template as a whole is lightweight and optimized to load fast.

Blossom Shop Pro Pricing

Blossom Shop Pro has a free version that includes the basic features.

The premium version is available to purchase at $59 per year with a lifetime plan at $99.

All purchases come with a 15-day money back guarantee.

Support:

• Detailed documentation and video tutorials.
• Support is available via email or instant chat.
• Active Facebook group.

Get Started with Blossom Shop Pro

11. Løge – Scandi-style WooCommerce Template

Løge, from CSSIgniter, has a welcoming Scandi feel with calm colors, lots of open space and a fullscreen layout.

It’s a well-designed WooCommerce template that looks great in default form but could become so much more with a little customization.

Design and Customization

Talking of customization, the theme is fully compatible with Elementor and the WordPress editor so you can change anything you like.

The default design looks great, with a relaxed feel and lots of space for products and features, but you can change anything you see on the page.

Mobile-friendliness

Løge is fully responsive and works on any screen size. The demo has a view switcher at the top where you can see for yourself.

Plugin Compatibility

Løge is fully compatible with Elementor, WooCommerce and most compliant plugins.

Speed and Performance

Løge loads quickly, even on shared hosting. We experienced no issues that would prevent us from using this WooCommerce template.

SEO-friendliness

Løge uses a standard structure and the Ignition framework, both of which seem to play nicely with search engines.

Løge Pricing

Løge costs from $49 per year. There’s a 30-day money back guarantee too.

Support

CSSIgniter offers 24/7 premium support, documentation, a knowledge base and a forum.

12. Meridian One Plus – One Page WooCommerce Theme

Meridian One is a simple one-page WooCommerce theme that is easy to customize with no coding required.

Created and supported by the team at Meridian Themes, the team behind WPKube, a popular WordPress blog.

Design and Customization

The WordPress customizer provides full control over the various design elements. The theme is set up in such a way that it’s easy to enable or disable any sections and customize to suit.

You can add or change multiple homepage sections to display products, projects, and pricing tables. You can also customize colors and typography options to match your brand

Mobile-friendliness

The theme is fully responsive and your website will work on all devices.

Plugin Compatibility

The theme is compatible with WooCommerce and the supporting extensions and WordPress plugins.

Speed and Performance

The code standards for the theme allows for fast loading time and optimized for performance.

SEO-friendliness

Meridian One Plus is compatible with most popular SEO plugins out of the box like Yoast SEO and others.

Meridian One Plus Pricing

There are a few packages to choose from:

• $59 — Annual license for 1-site and 1-year of updates.
• $89 — Annual license for unlimited sites and 1-year of updates.
• $249— Lifetime license for unlimited sites and lifetime updates.

A 7-day money back guarantee is provided with all plans.

Support

A knowledge base is available on the Meridian Themes website with information on installation and updates.

You are able to reach them with additional questions via contact forms on the knowledge base.

Get Started With Meridian One Plus

13. eStore Pro – Premium WooCommerce Theme

eStore Pro is a popular and highly-customizable WooCommerce theme. Created and supported by the team at Theme Grill, and the theme powers over 10,000 sites.

The design is clean, modern and could work for literally any type of online store.

Design and Customization

The eStore theme allows you to choose one primary color to match the color that matches your brand color. You also have multiple color options to customize the rest of the site.

There’s a wide array of widget options available for the various site elements such as — category grids, category slider, category carousel, advertisement, features posts, and other custom widgets.

Mobile-friendliness

The theme is fully-responsive and automatically adapts to mobile devices.

Plugin Compatibility

eStore is fully compatible with the WooCommerce plugin and its extensions. It also integrates with the YITH WooCommerce Wishlist plugin.

The theme is translation-friendly and is compatible with either Weglot, WPML or Polylang plugins.

Speed and Performance

The theme is speed-optimized in such a way that all assets are loaded only if required. This keeps page load times to a minimum.

SEO-friendliness

The theme follows all best SEO practices.

eStore Pro Pricing

eStore was once a premium theme but is now available for free.

Support

• Support is provided via an active forum.
• Email support.
• Extensive knowledge base available.

Get Started With eStore Pro

14. Ultra – Flexible Multipurpose Theme

Ultra is a modern multipurpose theme that can be used to create any website, including eCommerce stores.

Created and supported by the team at Themify, the theme loads fast and offers all the features an online store could need.

Design and Customization

The theme is packed with many features such as a drag and drop builder (Themify Builder) and other customization options.

It includes several readymade multiple skins or demos, and many predesigned layouts. All of which can be installed with a single click.

Mobile-friendliness

The theme has a parallax scrolling and floating effects, which is responsive and works on all device types.

Plugin Compatibility

The theme is compatible with WooCommerce.

There’s an addon called The WooCommerce Builder that is available for purchase at an additional $39.

The addon bundle also includes other options such as progress bar, contact form, countdown, maps, pricing table, and more.

SEO-friendliness

The Themify Builder and the Ultra theme are both SEO-optimized.

Speed and Performance

One advantage of the Ultra theme is that it comes with automatic minification options for CSS and JavaScript.

This feature can be turned on by default for your entire website. It’s great for your page speed (faster load times), and also eliminates the need for another WordPress plugin for minification.

Ultra Pricing

You can either purchase just the Ultra theme or a collection of all themes from Themify.

• Ultra theme — $59 includes 1-year support and updates.
• Themify Master Club — $89 includes all current and new themes; and 1-year support and updates. It also includes 12 plugins and 25 bonus builder addons.
• Themify Lifetime Club — $249 includes all current and new themes, plugins, photoshop files and addons, 1-year of support and updates.

All purchases can be used on unlimited sites. Purchases come with a 30-day money back guarantee.

Support

• Unlimited access to theme updates and support.

Get Started With Ultra

15. Extra – Flexible and Well-Designed

Extra is a flexible WooCommerce theme powered by Divi. It’s a magazine format that can showcase products and deliver a fully operational website with minimal effort.

It’s designed by Elegant Themes and uses the excellent Divi Builder. While not quite up to the standard of our own Starter Templates, it’s a solid contender!

Design and Customization

Extra includes all the power of the Divi Builder drag and drop page builder. That includes the ability to add or remove page elements, build category pages, change colors, fonts and layouts and design pages exactly how you want.

Divi Builder is a competent page builder with many similar tools to Elementor and Beaver Builder. It’s easy to get to grips with and makes short work of designing pages.

Mobile-friendliness

Extra is fully responsive and was designed specifically to work on multiple screen sizes, covering every device.

Plugin Compatibility

The theme is compatible with WooCommerce and most leading WordPress plugins.

SEO-friendliness

All Divi themes are built to be completely SEO friendly and include fast loading pages.

Speed and Performance

Extra is designed for elegance rather than speed but it’s no slouch. It loads quickly and uses tight code to deliver fast page load times.

Extra Pricing

Extra costs $89 per year or $249 for lifetime access.

That includes the ability to use it on as many websites as you like, Divi, Extra, Bloom, Monarch and other plugins.

Support

All purchases entitle users to premium support throughout the lifetime of the subscription.

• Purchases also qualify for updates for the year or lifetime depending on the package.
• There is also a vibrant community you can use to answer basic questions.

Get Started With Extra

16. Shoppe

Shoppe is a minimalist, flexible theme with a selection of well designed templates for online stores. Each can be installed and customized using the Themify Builder.

Shoppe comes with access to over 60 layouts and 20 landing pages and offers the chance to customize any of them to suit your store.

Design and Customization

Themify Builder is a drag and drop page builder similar to Elementor or Divi Builder. It’s a decent drag and drop page builder that simplifies page design and ensures WordPress users of every skill level have the chance to build high performance online stores.

With multiple layout options, infinite colors and fonts and multiple predefined templates and landing pages, choice is certainly something you’re not short of here!

Mobile-friendliness

Shoppe is fully responsive and has been proven to work in all screen sizes.

It also includes smart elements that automatically adjust to screen sizes by simplifying or minimizing depending on the requirement.

Plugin Compatibility

Shoppe is fully compatible with Google Fonts, WooCommerce and most WordPress plugins.

SEO-friendliness

Shoppe has been coded to be as SEO-friendly as possible. That includes using SEO best practices, being WPML compatible for translated pages and maintaining compliance with WordPress best practices.

Speed and Performance

This theme has been kept as tight and as streamlined as possible while still delivering a fully-featured experience.

Shoppe Pricing

Shoppe has three pricing options. All include use on unlimited websites.

• Buy a single theme for $59 per year.
• Buy Master Club membership for access to 42 themes for $89 per year.
• Buy Lifetime Club memberships for $249 as a one off fee.

Support

• Both yearly prices include one year of support from the Themify team.
• The Themify forum is also useful if you’re getting to grips with the theme.

Get Started With Shoppe

17. Shoptimizer

Shoptimizer is a WooCommerce theme from CommerceGurus. It is designed to balance the needs of eCommerce with speed and flexibility and does so admirably.

It’s also a good looking design with a nice flow, nice page balance and plenty of opportunity to showcase products.

Design and Customization

Shoptimizer uses the Elementor drag and drop page builder. We highly rate it for its flexibility, ease of use and ability to allow anyone to design a website without touching code.

The theme comes with a great design out of the box, which you can edit quickly and easily with Elementor.

Mobile-friendliness

Shoptimizer is fully responsive across all devices and screen sizes. We tried the demo on different screen types and it performed well across all of them.

Plugin Compatibility

Shoptimizer is fully compatible with WooCommerce, Elementor, Beaver Builder, SiteOrigin, Visual Composer and most WordPress plugins.

While we couldn’t test them all, we used a range of backup, caching and security plugins with no issues.

SEO-friendliness

CommerceGurus paid special attention to SEO and has provided extra category fields for search and used mobile-first design.

Pages load quickly, offer simple ways to add or update page content and metadata and works with SEO plugins.

Speed and Performance

The marketing for Shoptimizer says it’s ‘the fastest eCommerce theme’. Whether that’s true or not, it is fast. Pages load quickly and don’t seem to be slowed down by images either.

The theme automatically minifies CSS and keeps code light to help performance. The theme gets a perfect score on the Google Lighthouse audit, which should tell you all you need to know.

Shoptimizer Pricing

Shoptimizer costs $99 although the company does run regular sales. That includes 1 year of updates and premium support.

Support

• Purchases include premium support and updates via a web form.
• There is also an extensive documentation section on the website with lots of resources.

Get Started With Shoptimizer

18. Hugo

Hugo from CSSIgniter is a full page theme with contemporary styling and some well designed page elements to make it really stand out.

While there is a single template within the theme, it’s one of those carefully-crafted themes that can look completely different with minimal tweaking.

Design and Customization

Hugo is a full screen template with lots of page elements to use or not, as you see fit. It’s a feature-rich design with some nice graphical elements and design flourishes.

The theme is compatible with Elementor, Beaver Builder and Divi Builder and also has its own customizer. Whatever you choose, you can adjust any element of the theme with minimal effort.

Mobile-friendliness

Hugo is fully responsive and scales well to different screen sizes.

Plugin Compatibility

As well as page builder compatibility, the theme is also compatible with WooCommerce, Yoast SEO, Pods, OptinMonster, Toolset, Advanced Custom Fields, Mailchimp and WPForms to name just a few.

SEO-friendliness

CSSIgniter has a good reputation for delivering speed and compatibility and that works for SEO as well as usability.

Speed and Performance

Hugo is designed for speed and ignores elements that slow down websites like JavaScript, image sliders, animations and other features.

Hugo Pricing

Hugo has four pricing options.

• $49 per year for the theme only.
• $79 per year for Developer Club with all CSSIgniter products.
• $249 for lifetime access to all CSSIgniter products.

Support

• Yearly paid themes include 1 year of premium support and updates.
• Lifetime includes lifetime premium support and updates.

Get Started With Hugo

19. ToyShop – Light Hearted WooCommerce Template

ToyShop is a light hearted, fun WooCommerce template based on the Storefront template we featured earlier. It might be set up for a toy store but it could easily be customized for something else.

The fun colors, whitespace and cute images create a feeling of welcome you could use for any type of store.

Design and Customization

As ToyShop is based on Storefront, it’s a minimal design you could use as is but would be better as a foundation for your own creation.

There’s more to this than Storefront, there’s a welcoming hero section, colorful backgrounds, friendly fonts and a warm green footer that could work well for many store types.

Mobile-friendliness

The WooCommerce theme is fully responsive so should work on any device.

Plugin Compatibility

ToyShop is a theme designed for WooCommerce so should be fully compatible with all compliant extensions.

There should be no issues with WordPress plugins either.

Speed and Performance

There are no mentions of specific speed optimizations for ToyShop, but as it’s built on Storefront it should be more than fast enough.

Use it with a good web host and a caching plugin and it should easily deliver the performance you would expect.

SEO-friendliness

SEO-friendliness should also not be an issue thanks to ToyShop being a Storefront child theme.

ToyShop Pricing

ToyShop is a premium theme that costs $39 per year.

There’s a 30-day money back guarantee on all purchases.

Support

The theme is fully supported and includes extensive documentation.

20. Customify – Slick eCommerce template

Customify is a free multipurpose WordPress theme with full compatibility with WooCommerce.

We have used Customify before and liked the mixture of speed, flexibility and usability. That’s why it’s in this list.

Design and Customization

The design is minimalist, which we like for stores. It uses a full width slider at the top, simple navigation and a white frameless grid down the page.

The theme works with the WordPress editor and is also compatible with popular drag and drop page builders so customization shouldn’t be a problem.

Mobile-friendliness

Customify is fully responsive and should work on most screens. The demo has a tester tool so you can see each screen size in action.

Plugin Compatibility

The theme is compliant so should work with most WooCommerce extensions and WordPress plugins.

Speed and Performance

We haven’t speed tested Customify but it should perform well enough. Our testing showed no issues with speed or performance.

SEO-friendliness

As Customify is fast, fully responsive and uses a standard site layout, it should perform well enough in SEO.

There are no dedicated SEO features but the developers say it was constructed using best practices.

Customify Pricing

Customify is a free theme with premium options. Plans cost from $59 per year for 1 site.

The developer currently offers a 20% renewal discount and a 100% money back guarantee.

Support

The Customify theme includes email ticketed support.

What To Look For in a WooCommerce Theme

You should have a pretty good idea of what to look for after checking out those 20 options above.

Here’s a little more detail on why we reviewed each template the way we did:

Clear Intuitive Design

Studies show that of all the factors for rejecting or leaving a website, 94% were design related, and only 6% content-related.

Another study showed that 38% of people will leave a website if they find the layout unattractive.

If your goal is to get your shoppers to spend more time and purchase — offer a simple and clear design.

Customization Options

No matter which theme you install you’ll have to customize it even a little bit to match your brand.

The theme should give you control to change or update colors, backgrounds, widgets, typography, sidebars, and product catalogs.

Mobile-friendliness

According to Adobe, Cyber Monday sales in 2019 generated a record of $9.2 billion in sales and a record of $3.0 billion of that was via smartphones.

That means almost 33% of all purchases were on mobile.

You have to make your eCommerce store mobile-responsive and device-agnostic to ensure you’re not missing out on traffic and sales.

Plugin Compatibility

WooCommerce is good, but does need addons for extra features, such as checkout optimization, payment options, shipping options, social media, SEO.

The theme needs to be able to easily connect with other plugins that you need.

Speed and Performance

High bounce rates are the bane of the eCommerce industry, about 69.57% of shopping carts are abandoned, causing eCommerce merchants $18 billion annually.

Around 7.57% of shoppers will abandon a page if it takes more than 3 seconds to load, and it’s even scarier to know that 80% of them will never return.

Even a 1-second delay can mean a 7% loss in conversions

Speed is also a ranking factor for SEO so it’s doubly important!

SEO-friendliness

According to nChannel, 44% of people start their online shopping journey with a Google search.

The theme should have a simple code base, use proper title tags, header tags meta tags and integrate the correct schema markup.

It’s also essential that the theme is blazing fast for the reasons we shared above and because page speed is part of how Google ranks your website.

Support

Any software you purchase or download must come with solid support— whether it’s an extensive knowledge base, video tutorials, or even dedicated 1-on-1 support.

Even if you’re an experienced store owner, you may come across issues you cannot address yourself.

If you’re not an experienced store owner, the reassurance of knowing you have help if you need it can make a real difference!

How To Select the Best WooCommerce Theme

When you’re setting up your eCommerce store, one of the most important decisions you’ll make is which theme to use. The right theme will give your store a professional look, and help increase sales..

With so many themes to choose from, how do you know which one is right for you?

Let’s look at some factors to consider when selecting a WordPress theme for your eCommerce store.

Good Rating and Reviews

Check if the theme is well-rated in the WordPress repository or the marketplace where it’s being sold.

The efficiency of the theme and the developers is directly reflected in the ratings and reviews they get.

Go for themes rated at 4 stars and above. There’s no reason to settle for less.

Also, read reviews. You will get to know many shortcomings the theme might have, which might influence your decision.

Dedicated Support Team

No matter how good a theme might be, you might run into some issues while setting up or using it.

This is where the quality of support comes in.

A good WordPress theme should have a dedicated support team that can help you with any problems you encounter.

Check out the theme’s website for pages where you can connect with their support whenever possible.

Many themes may also have private communities such as FaceBook or Discord groups for you to join.

Professional Design

Professional design is essential for an eCommerce store.

The theme you choose should be designed specifically for eCommerce, with all the necessary features and pages required.

It should also be visually appealing, so that it can help attract more customers and hopefully keep them on the page long enough to purchase!

Documentation and Tutorials

Good documentation and tutorials are vital for any WordPress theme. Especially for users who are not very familiar with WordPress or WooCommerce.

The theme you choose should have detailed documentation and tutorials to guide you.

It should ideally cover the process of setting up your eCommerce theme, customizing it and optimizing for speed and SEO.

You can look at how thorough a theme’s documentation is by checking its website. Just like we have at Astra.

Lightweight and High Performance

People demand speed and every successful website needs to deliver that. Online stores even more so.

You don’t want your theme to slow you down.

Choose a lightweight WordPress theme that loads quickly without sacrificing functionality. The last thing you want is something flashy which doesn’t perform well in real-world conditions!

Responsive Design

The majority of online shoppers now use a smartphone to browse web stores and make purchases.

Ensure your store is mobile-ready so customers can easily navigate on their smartphones or tablets.

Use a theme that looks great on all screen sizes, both desktop computers and devices like mobile phones and tablets.

Easy To Use

The theme you choose should be easy to use, with all the necessary features pre-configured so that you can start using it as soon as possible.

If the theme is compatible with drag and drop page builders all the better!

Regularly Updated

One of the main benefits of using WordPress is that it’s regularly updated with new features and improvements.

Your theme should always keep up with those updates.

The update information is available on the right side of the main WordPress repository screen.

Check if the theme has been updated recently as it gives you an idea whether that theme is supported or not.

Conclusion

Now that you have reviewed a few WooCommerce themes in detail, where do you go from here?

If you’re looking for a WooCommerce theme that’s reliable, fast, ranks well with customers, and more importantly isn’t expensive — then consider the Astra theme.

Astra is lightweight, blazing-fast, secure, SEO-friendly, easy to customize, and comes with ready-made WooCommerce templates.

Here’s the best part — Astra is free!

As you grow your store and add more features, then Astra Pro will help you provide more customization and personalization.

Get started with Astra for WooCommerce today!

WooCommerce Theme FAQs

Which theme works best with WooCommerce?

Most themes should work well with WooCommerce but we would say our own Astra theme works best. We designed it to work seamlessly with both WooCommerce and SureCart. It’s fast, stable and compatible with all compliant plugins and WooCommerce extensions.

What is the best free WooCommerce theme?

Astra is the best free WooCommerce theme. We would say that though wouldn’t we? We genuinely believe it’s the best free theme out there. It’s professionally designed, compatible with drag and drop page builders, fast, fully responsive, SEO-friendly and offers over 250 Starter Templates.

What is the most popular WordPress theme?

Astra is one of the most popular WordPress themes. It has been downloaded over 2.4 million times and is used for online stores, businesses and any use you can think of. It’s popular because it’s fast, fully featured and comes with some very well designed templates, over 250 of them!

Are WooCommerce themes free?

Some WooCommerce themes are free and others need to be paid for. This post outlines the 20 best WooCommerce themes and includes both free and premium options.

Do all WordPress themes work with WooCommerce?

No, not all WordPress themes work with WooCommerce. Compliant themes will all provide basic functionality, but only themes built specifically to be compatible will provide all the store features you look for.

Let’s talk about WooCommerce.

Sure, it’s got its perks, but it’s definitely not the perfect fit for everyone.

WooCommerce is great at what it does, but it’s also:

• Overly complex in places
• Difficult to customize
• Needs plugins for many advanced features
• Hard to scale once stores reach a certain size

Thankfully, there’s a whole world beyond WooCommerce.

Each option comes with its own set of benefits, tailored to different needs and business sizes.

We’ve tested 10 WooCommerce alternatives so you don’t have to. We assessed them all for their user-friendliness, adaptability, and their ability to cater to a wide range of businesses.

So, let’s begin this adventure together and explore what WooCommerce alternatives could solve your eCommerce problems.

Top 3 WooCommerce Alternatives in 2024 (Quick Summary)

Before we get into our list proper, here’s a quick rundown of the top 3 platforms:

7 Reasons Why WooCommerce Might Not Be the Plugin For You

Each of the following points highlights why a WooCommece alternative could be a better choice.

If you prioritize ease of use, cost-efficiency, or expanded features, keep reading.

1. Complex Setup for Those Without Tech Skills

WooCommerce often requires a good grasp of technical details, making it daunting for beginners or those not tech-savvy.

2. Dependence on Plugins and Extensions

To extend features, you’re likely going to lean heavily on plugins. This can bloat your site, impact performance and cost money.

3. Performance Issues With Scaling

As your store grows, maintaining speed and efficiency can become a challenge, especially without significant optimization efforts.

4. Security Concerns

With numerous plugins and customizations, keeping your site secure requires constant vigilance.

5. Costs Can Add Up

While WooCommerce is free, many essential plugins and themes are not. Costs can quickly add up, making it more expensive than initially appears.

6. Limited Support Options

Being an open-source platform, direct support options are limited. You’ll often have to fend for yourself or rely on community forums.

7. SEO and Marketing Require Extra Effort

WooCommerce is SEO-friendly, but maximizing visibility and sales will require additional tools.

10 Best WooCommerce Alternatives To Try in 2024

As we move further into 2024, there’s a whole world of eCommerce platforms waiting to be explored.

Whether you’re looking for something simpler, more powerful, or just different, there are plenty of options out there.

This list is all about giving you a glimpse into the top 10 alternatives to WooCommerce. Each picked to potentially match your unique business needs better.

Here are the best WooCommerce alternatives we’re covering:

1. SureCart
2. BigCommerce
3. Shopify
4. Easy Digital Downloads
5. WP Simple Pay
6. Wix
7. OpenCart
8. Ecwid
9. MemberPress
10. Squarespace

1. SureCart

SureCart is a compelling WooCommerce alternative. It’s a complete eCommerce plugin with everything you need built in.

It’s designed with simplicity in mind, making it straightforward to set up and manage your WordPress eCommerce store.

Adding new products and performing store maintenance tasks are all easy and hassle-free. Scaling is simple and you can customize your store however you like.

Key Features

• Customization: A drag and drop checkout builder, allows for extensive customization of checkout forms without the need for coding skills. It supports many WordPress page builders and themes, ensuring compatibility and ease of integration​​​​.
• Powerful marketing tools: Features auto payment recovery for subscriptions, abandoned cart emails, and built-in affiliate platform. All enhance your ability to market effectively and maintain customer engagement​​.
• Subscription management: SureCart excels in handling subscriptions, with easy management and insights into subscriber behavior​​.
• Integrations and payment options: Supports a range of payment gateways like PayPal, Stripe, and Apple Pay without additional transaction fees. Also integrates with WordPress plugins and third-party software.

What SureCart Does Better Than WooCommerce

We think SureCart provides a more streamlined and less bloated experience than WooCommerce.

It has no-code customization, built-in integrations, and simple yet powerful subscription management that make it a more attractive option.

Downsides of SureCart Compared to WooCommerce

While WooCommerce relies heavily on plugins for extended functionality, this does mean it can be expanded greatly. SureCart is limited to what it currently includes.

Also, though SureCart is compatible with any WordPress theme, people might find WooCommerce’s theme ecosystem more extensive.

Likewise, WooCommerce is more established so has a larger community available for support and resources.

Who Should Use It?

SureCart is ideal for WordPress users looking for an efficient eCommerce solution that doesn’t require extensive technical knowledge.

It also suits those prioritizing marketing tools and subscription management within their online store​​​​.

Want to learn more about how to implement SureCart on your website? Watch this guided setup tutorial:

Pricing

SureCart offers a forever-free plan called Launch. It includes important features like cart abandonment, auto payments recovery, subscriptions, installments and more.

Premium plans are aimed at businesses looking to scale and include:

• Grow plan: Priced at $29 per month and includes additional features like order bumps and white-labeling.
• Scale plan: Priced at $59 per month and includes the affiliate platform and unlimited team members.

The Brandstore Starter Template would be a great way to kick off site development.

Here are some other Starter Templates worth considering, depending on your business type:

• Cosmetics Store: Great for cosmetics, spa, or beauty stores.
• Cycle Shop: Ideal for bike or automotive shops.
• Skin Cleanser Store: Another solid choice for beauty, skin care, or other self-care stores.
• Plant Store: For selling plants, but also would work for housewares, furniture, or outdoor supplies.

You can customize any template however you like using built-in tools..

2. BigCommerce

BigCommerce is another viable WooCommerce alternative, particularly for businesses aiming for high revenue growth.

It’s targeted mainly to enterprises. If your business is at that level, this platform should top your list of candidates.

Key Features

• Product and inventory management: BigCommerce excels in managing extensive product listings and inventory even for large catalogs​​.
• Advanced SEO tools: Supports customizable URLs, meta tags, and site speed optimization. Features geared towards maximizing store visibility and ranking on search engines​​.
• Multi-channel selling: Integrates well with other platforms, allowing you to extend your sales reach to Amazon, eBay, and social media.
• Robust analytics and reporting: Offers detailed insights into sales, customer behavior, and site performance​​.

What BigCommerce Does Better Than WooCommerce

BigCommerce’s scalability and built-in features for high-revenue businesses are significant advantages.

You can use it to manage multiple storefronts without requiring additional plugins or extensive customization.

We think that makes it a clear win for those aiming to grow and diversify their sales channels.

Downsides of BigCommerce Compared to WooCommerce

Due to its focus on providing a powerful platform, some might find BigCommerce more challenging when compared to the more straightforward WooCommerce​​.

The pricing structure might also deter smaller businesses or those with fluctuating sales​​.

Who Should Use It?

BigCommerce is a top choice for larger businesses. Those focused on scaling their operations would benefit the most here.

It’s also well-suited for those looking for multi-channel selling and advanced SEO tools​​.

Pricing

BigCommerce offers three main pricing plans:

• Standard: Starts at $39 per month, ideal for new online businesses.
• Plus: $105 per month, targeting growing businesses with additional marketing tools.
• Pro: $399 per month, suited for scaling businesses that need advanced security and analytics​​​​.

3. Shopify

Shopify is recognized for its comprehensive features that cater to a broad range of eCommerce needs.

It’s a strong candidate for businesses that need a user-friendly and scalable platform. It stands out due its ability to work across multiple sales channels simultaneously.

Key Features

• Streamlined store setup: Shopify offers an integrated approach to launching your online store. Setup is simple and integrates inventory management, payment processing, and shipping arrangements into easy-to-use interfaces.
• Robust website building capabilities: Equipped with a powerful website builder. Shopify offers simple site creation with extensive app integrations and effective SEO tools.
• Enhanced multi-channel sales: Supports selling across a broad spectrum of platforms. You can reach customers on social media, online marketplaces, and beyond easily.

What Shopify Does Better Than WooCommerce

In our opinion, Shopify’s strength lies in its user-friendliness and the sheer breadth of features it offers out of the box.

Its extensive template library and third-party app store also offer high degrees of customization.

Unlike WooCommerce, which may require additional plugins for similar features, Shopify offers a more cohesive and integrated experience​​​​.

Downsides of Shopify Compared to WooCommerce

Shopify does have its drawbacks. Transaction fees can quickly add up if you opt not to use Shopify’s payment processor.

Also, while Shopify offers a variety of templates, in-depth customization might require familiarity with Shopify’s own coding language, Liquid. This could be a hurdle for those without technical expertise​​.

Who Should Use It?

Shopify is particularly well-suited for small to medium-sized businesses looking to establish or expand their online presence.

Its ease of use makes it ideal for entrepreneurs who may not have extensive technical knowledge but still want to create a professional-looking online store.

If you have growth in mind, Shopify is scalable enough to grow with you as business increases.

Pricing

Shopify’s pricing structure includes:

• Basic: Ideal for solo entrepreneurs at $39 per month.
• Shopify: Designed for small teams at $105 per month.
• Advanced: For businesses scaling up, $399 per month.
• Plus: Custom solutions for large enterprises, starting at $2,300 per month on a 3-year term.

4. Easy Digital Downloads

Easy Digital Downloads (EDD) is a great option for selling digital products. That’s especially true if you’re on the hunt for more focused WooCommerce alternatives for WordPress.

It’s designed to simplify the process of managing and selling digital products like ebooks, software, documents, and more, directly from your WordPress site.

Key Features

• Shopping cart: EDD offers a shopping cart system that supports payment gateways like Stripe and PayPal.
• Detailed reporting: Provides insights into your business. Ability to filter reports by date and product, track refunds, export store data, and monitor various aspects of store performance.
• Order and customer management: Manage order status, process refunds, maintain customer records, and track customer lifetime value.
• Payment gateways and marketing tools: Supports major payment processors without transaction fees. Also offers advanced marketing tools to enhance sales strategies​​​​.

What EDD Does Better Than WooCommerce

We think EDD does a great job of offering a dedicated platform for selling digital goods without the clutter of unnecessary features.

This specialization means EDD can offer more targeted features like file protection, download logs, and software licensing support.

Downsides of EDD Compared to WooCommerce

While EDD is optimized for digital products, this focus can also be seen as a limitation if you plan to expand into selling physical goods.

WooCommerce offers more versatility in managing a diverse range of products.

Who Should Use It?

EDD is best suited for bloggers, content creators, software developers, and any WordPress site owner who focuses on selling digital products.

Pricing

EDD offers a free plugin with basic features ideal for getting started. For access to more advanced features, EDD provides several premium plans:

• Personal: At $99.50 per year, this plan is aimed at individuals starting out.
• Extended: Priced at $199.50 per year, this plan is for those needing more advanced features. Supports a single site with no transaction fees.
• Professional: Expect to pay $299.50 per year for this plan. It includes recommended products and can be used on 2 sites.
• All Access Pass: This plan, priced at $499.50 per year. It offers extensive features and support for multiple sites.

Since EDD is a WordPress plugin, you might be interested to know you can use the Astra theme and a Starter Template to build a store for free.

eBook Author is a standout choice that’s EDD-enabled.

5. WP Simple Pay

WP Simple Pay is a straightforward solution for integrating Stripe payments into WordPress websites.

It focuses on simplicity without compromising functionality. You can easily configure your site to accept payments or donations without needing a more robust eCommerce platform.

Key Features

• Recurring payments: Enables daily, weekly, monthly, yearly, or custom subscriptions that bill users automatically​​.
• Wide range of payment methods: Supports payments via credit/debit cards, US bank accounts, SEPA direct debit, Afterpay, Klarna, and more​​.
• Advanced form builder: Drag and drop form builder allows for easy creation of payment forms without writing any code​​.
• Buy now, pay later options: Offers the ability to pay in interest-free installments with Klarna or Afterpay/Clearpay​​.

What WP Simple Pay Does Better Than WooCommerce

WP Simple Pay provides a user-friendly interface to accept payments, including one-time and recurring, directly on your WordPress site. The ease of set up makes it a solid choice.

If you’re looking for a dedicated Stripe payment solution without the additional complexities that WooCommerce might bring, we think WP Simple Pay is a solid alternative.

Downsides of WP Simple Pay Compared to WooCommerce

The primary limitation of WP Simple Pay is its focus on Stripe as the sole payment processor. This might be restrictive for businesses looking for a broader range of payment options.

Who Should Use It?

WP Simple Pay is ideal for solopreneurs, business owners, consultants, non-profits, and developers looking for a straightforward way to collect secure payments.

It’s well-suited for anyone who wants to accept Stripe payments on a WordPress site, especially those dealing with digital products, services, or donations​​.

Pricing

WP Simple Pay offers a free version for basic use and four premium plans:

• Personal: $49.50 per year. Suitable for beginners and small business owners, offering essential tools for building payment forms on 1 site.
• Plus: $99.50 per year. Great for freelancers and small businesses needing more advanced features on up to 3 sites.
• Professional: $199.50 per year. Aimed at businesses requiring comprehensive payment form capabilities on up to 10 sites.
• Elite: $299.50 per year. For agencies and larger businesses with support for unlimited sites​

6. Wix

Wix is another versatile and user-friendly eCommerce platform. It’s a strong contender for those seeking an alternative to WooCommerce not based on WordPress.

The platform itself is all-encompassing and makes it easy to create and manage eCommerce sites. Its intuitive drag and drop editor and innovative Wix Artificial Design Intelligence (ADI) greatly assist with this.

Key Features

• User-friendly site building tools: The platform simplifies building professional, customized eCommerce sites with built-in SEO tools.
• Enhanced eCommerce features: Wix includes comprehensive catalog management, efficient booking management and tools for selling digital products.
• Flexible payment solutions: Wix Payments supports a wide range of payment methods including credit cards, Apple Pay and Google Pay, among others.

What Wix Does Better Than WooCommerce

In our opinion, Wix excels in offering an extremely user-friendly interface and diverse customization options.

Its drag and drop editor and ADI feature allow for quick and personalized site creation. Beginners can make use of it with relative ease.

Downsides of Wix Compared to WooCommerce

Wix does have some limitations. Its design customization, while extensive, may not offer the same level of flexibility as WooCommerce.

Moving a Wix site to another platform can be challenging due to its unique site-building technology. So you’re sort of locked in unless you manually migrate your data.

Who Should Use It?

Wix is well-suited for small to medium-sized businesses, entrepreneurs, and creatives. Those looking to establish an online presence without the complexities of more advanced platforms can benefit the most.

The all-in-one approach to website design, marketing, and sales makes it a great choice for those who value simplicity, speed, and ease of use over deep customization.

Pricing

Wix offers several pricing plans tailored to different needs:

• Light: Priced at $17 per month, this plan offers the basics for getting started.
• Core: This plan will cost you $29 per month and boosts storage up to 50GB.
• Business: This plan is for more serious users. It’s priced at $36 per month and allows up to 10 collaborators.
• Business Elite: This plan is great for growing businesses and is priced at $159 per month and includes unlimited storage.

7. OpenCart

OpenCart is an open-source PHP-based online shopping cart system. It will require a little more effort to set up and use but provides limitless potential if you have a developer on your team.

It offers a robust solution for internet merchants to create their own online business using open source tools.

Key Features

• Easy to use: OpenCart is user-friendly once you learn how it works.
• Multi-product types: You can use OpenCart to sell physical, digital, and subscription products, however you see fit.
• Promotional options included: Offer gift cards and discount vouchers.
• Multilingual: This shopping cart platform supports multiple languages, allowing for easier global commerce​​.

What OpenCart Does Better Than WooCommerce

OpenCart made our list for its straightforward product management. It offers a cleaner and more organized interface to simplify day to day tasks​​​​.

There’s also a level of built-in flexibility in customization. This really stands out for those comfortable with coding or those willing to hire developers for personalized adjustments​​.

Downsides of OpenCart Compared to WooCommerce

The platform’s main drawback is the need for more technical know-how or developer assistance for deep customization.

Who Should Use It?

OpenCart is best suited for business owners running small to medium-sized online stores who value ease of management.

It’s also a great choice if you have the coding skills for customization or the budget to hire developers for more complex site designs.

Pricing

OpenCart is open-source and free to download and use as you see fit.

8. Ecwid

Ecwid is another user-friendly eCommerce platform that offers a wide range of flexibility. It’s especially appealing for those who wish to sell on more than just WordPress.

Businesses or for those wanting to integrate eCommerce functionality into existing websites without a complete overhaul could benefit the most here.

Key Features

• Cohesive store management: Ecwid excels in store management. It offers SEO tools, analytics and inventory management. There’s also product reviews, automatic tax calculations, and real-time shipping rates.
• Supports multiple channels: Supports selling on various channels, including social media and marketplaces like Amazon and eBay.
• Easy to use: Ecwid’s ease of use is notable, with a redesigned control panel that simplifies navigation and backend functions​​.

What Ecwid Does Better Than WooCommerce

In our view, Ecwid shines by allowing businesses to easily add eCommerce capabilities to existing websites or social platforms.

It has simple integration, requiring just a snippet of HTML code. That makes it a breeze for non-tech savvy users to start selling online.

This widget-like approach offers a seamless experience for both the seller and customers. With features like one-page checkout and a mobile app for store management, this is a great option to try.

Downsides Compared to WooCommerce

While Ecwid offers simplicity and ease of integration, it may not provide the same level of customization and flexibility as WooCommerce.

This is not the ideal solution if you need a more complex online store.

Also, some of Ecwid’s more advanced features, such as the ability to edit existing orders or access phone support, are locked behind higher-tier plans.

Who Should Use It?

Ecwid is particularly well-suited for small to medium-sized businesses that already have a website and are looking to expand into eCommerce without starting from scratch.

It’s also a great option for those operating across multiple online channels. Its centralized management system simplifies the selling process, which is very useful.

Pricing

Ecwid offers a free plan that allows you to sell up to 10 items. Paid plans offer more features and allow you to sell more products:

• Venture: This plan costs $25 per month and supports up to 100 products and the ability to sell on Facebook and Instagram.
• Business: $45 per month for up to 2,500 products as well as support for subscriptions and marketplaces.
• Unlimited: This plan includes the most comprehensive set of features and is priced at $105 per month.

Notably, Ecwid does not charge transaction fees. This makes it a cost-effective option for entrepreneurs and small businesses looking to keep expenses low.

9. MemberPress

MemberPress stands out as a comprehensive solution for creating membership sites with WordPress. It also appeals to many business types thanks to numerous integrations.

In fact, it supports multiple payment gateways, email marketing tools, and allows for affiliate program management, too.

Key Features

• Free and paid membership support: MemberPress allows for detailed membership options, including both free and paid memberships, with the flexibility of subscription-based or one-time fees.
• Content dripping: Supports content dripping, enabling the release of content over time.
• Plays nicely with plugins: Integrates with forum plugins like bbPress and BuddyBoss for community building.
• Coupons and upsells: Also offers coupon code creation and customizable pricing pages to enhance user engagement and conversion.

What MemberPress Does Better Than WooCommerce

We think MemberPress does really well at offering a feature-rich environment for managing membership sites.

It simplifies the process of setting up and managing different membership levels, restricting content access, and integrating community forums.

It also works well in WordPress in general. Extending functionality through integrations and other plugins is straightforward too.

Downsides of MemberPress Compared to WooCommerce

The main drawback of MemberPress is its reliance on WordPress. This limits its use to those who already use or are willing to move to WordPress.

The cost of advanced plans and the need for addons for certain features might add up over time too.

Who Should Use It?

MemberPress should be a top choice for content creators, educators, and anyone looking to build and manage a membership site.

It’s particularly beneficial for those seeking to offer tiered memberships or educators who require content dripping.

It’s also a great choice for those looking to integrate an affiliate program directly into their membership platform​​​​​​.

Pricing

MemberPress offers several plans for different needs and budgets:

• Basic: $179.50 per year – Suitable for beginners starting their first membership site.
• Plus: $299.50 per year – Great for entrepreneurs, freelancers, and small businesses.
• Pro: $399.50 per year – Ideal for professionals and advanced membership sites looking to drive significant results.
• Elite: $499.50 per year – Perfect for ambitious creators aiming to turn their vision into reality on up to 5 sites.

If you want to create a membership site, you should definitely consider SureMembers.

This plugin makes it easy to sell subscriptions, online courses, and drip feed content at a much lower price than MemberPress!

See how SureMembers compares to MemberPress.

10. Squarespace

Last on our list of best WooCommerce alternatives is Squarespace. It offers yet another option for those venturing into eCommerce.

What sets it apart are its high-quality, image-centric templates with aesthetic appeal.

Key Features

• Fluid Engine: Squarespace relies on a smart drag and drop editor for total design control.
• Auto layouts: Makes managing interactive carousels or slideshows easy as content is reordered automatically.
• Integrated stock images: With access to a vast library of stock images from Unsplash, you can design and find images to include without leaving the builder.
• Multiple product types: Supports selling physical and digital products, services, subscriptions and custom merch.
• Mobile-optimized site and checkout: Selling to people on-the-go is super easy with Squarespace.

What Squarespace Does Better Than WooCommerce

We think Squarespace shines with its blend of aesthetics and simplicity. You can get a really nice looking site with next to no technical skills.

As a WooCommerce alternative, it holds up well. It exists as an all-in-one platform with no transaction fees and unlimited products.

Downsides of Squarespace Compared to WooCommerce

Despite its allure, Squarespace has its limitations.

It doesn’t support multi-channel selling to the extent WooCommerce does. There are notable absences in integration with platforms like Amazon for easy cross-selling.

It’s also lacking in third-party integrations and more limited in scope on the marketing front.

Who Should Use It?

Small to medium-sized businesses, creatives, and entrepreneurs can make the most of Squarespace.

Also, anyone who prioritizes design and user experience above more complicated features would benefit from this choice.

Its straightforward setup and management make it a great option for those looking to launch an online store quickly, without the need for extensive technical know-how.

Pricing

Squarespace’s pricing structure includes four main plans:

• Personal: Aimed at simple websites, this plan is priced at $23 per month and includes mobile optimized websites.
• Business: For small businesses, this plan includes more features and customization options and is priced at $33 per month.
• Basic Commerce: Tailored for new online stores, this plan comes with essential eCommerce features and costs $36 per month.
• Advanced Commerce: Offers advanced features for growing online stores including advanced analytics and 0% transaction fees, priced at $65 per month.

How We Picked the Best WooCommerce Alternatives

Here’s how we selected the options on this list:

1. User interface: You want a platform that’s easy to navigate, ideally with drag and drop functionality to streamline site building. We prioritized solutions that offered an intuitive design experience without compromising on the power or flexibility.
2. eCommerce and site building features: Platforms that come with robust eCommerce features and site-building tools are a priority. This includes capabilities like customizable templates, inventory management, product filtering, and styling options.
3. Pricing and value for money: The pricing structure matters a lot long-term. We chose platforms that offer transparent pricing, free trials, or demos. We also considered transaction fees and annual plans to ensure choices were budget-friendly.
4. Service and support: Strong customer support is non-negotiable. We looked for platforms that provide 24/7 support through multiple channels such as phone, chat, and email. Community forums and extensive knowledge bases also caught our attention.
5. Payment processing options: The ability to offer various payment methods without additional fees is a big plus. We selected platforms that supported multiple payment gateways to cater to a wider audience and improve the customer checkout experience.
6. Integrations and marketing tools: The best WooCommerce alternatives will offer seamless integration with social media, marketing tools, and other apps to enhance your store’s functionality. We included those that provided these features as well as built-in SEO and marketing features to help you attract and retain customers.
7. Popularity and expert opinions: We also took into account the platform’s popularity within the market and what other businesses are saying. Expert reviews and user testimonials can offer insights into the reliability and performance of the platform.

Which WooCommerce Alternative Will You Try?

Which WooCommerce alternative are you thinking of testing out?

Alternatives like BigCommerce and Wix bring a lot to the table with their feature-rich, user-friendly, and scalable platforms.

They’re perfect for businesses aiming to grow online.

But SureCart particularly stands out for those valuing smooth integration and easy-to-navigate eCommerce features.

With its focused approach on sales and transactions, SureCart could really amp up efficiency.

It’s a stellar WooCommerce alternative and there’s no time like the present to give it a try!

WooCommerce Alternatives FAQs

We see a lot of questions about alternatives to WooCommerce in the wild. Here are a few answers to help decision-making.

Is there a better option than WooCommerce?

Yes, there are several viable alternatives to WooCommerce, each with its own set of advantages. SureCart offers ease-of-use and an intuitive UI. Platforms like BigCommerce cater to large businesses seeking a high-powered eCommerce-focused CMS without piecing together extensions. For those prioritizing aesthetics and ease of use, Squarespace presents an intuitive and polished interface with over 100 sophisticated themes​​.

Can I sell on WordPress without WooCommerce?

Absolutely you can sell on WordPress without WooCommerce! SureCart is our top choice for selling all product types. Easy Digital Downloads is great if you’re focused on selling digital products, while Ecwid provides a robust, free-to-use platform that integrates well with WordPress.

How is Shopify better than WooCommerce?

Shopify is better than WooCommerce because of its ease of setup, comprehensive feature set, and self-hosting capabilities. This eliminates worries about site speed, security, and backups that WordPress often brings.

Shopify’s range of themes, apps, and dropshipping support are particularly appealing for a wide variety of sellers. However, WooCommerce may offer more flexibility, especially for those already invested in WordPress​​​​.

Which is better: WooCommerce or WordPress?

This question might be a bit of a mix-up. WooCommerce is actually a plugin for WordPress, designed specifically for eCommerce. It’s not really a matter of one being better than the other; they work together. WooCommerce provides the eCommerce functionality for WordPress websites, making it possible to sell products online.

Do you go for Stripe or PayPal with their fees and limitations? Do you go for an alternative with a narrower scope or more limited audience?

Or do you use all of them?

If you’re asking yourself these questions, we got you covered.

In this article we’ll explore 9 of the best payment processors for WooCommerce.

We have tried and tested every payment gateway on this page.

We review them as if we were going to use them ourselves and try to keep things as fair as possible.

We’ll discuss:

• The key features
• Fees
• Payment options
• Pros and cons

By the end, you should have a clear idea of what payment gateway you want to use!

How We Choose WooCommerce Payment Gateways

When we choose WordPress plugins, we have one overriding question in our minds.

Would we use the plugin on our own website?

If the answer is yes, we’ll use it in a post. If the answer is no, we don’t.

We also use criteria specific to the purpose of the plugin.

For WooCommerce payment gateways, that means asking ourselves:

• Transaction fees: Are fees fair and proportionate? Is there an option to avoid them by subscribing?
• Monthly fees: If we’re reviewing a premium plugin, is it priced competitively? Does it offer value for money? Are there enough options for different types of businesses?
• Supported regions and currencies: Is the payment gateway available in your region? Does it support the currencies your customers use?
• Payment methods: Does the gateway support multiple payment methods? Are they ones your customers trust?
• Ease of use: Does the payment gateway integrate well with WooCommerce? Does it require a lot of validation and setup? Is it easy to use on a daily basis?
• Security: Does the gateway redirect customers to its own platform or does it use your website? Does it use SSL? Is it PCI compliant?

It’s also worth quickly mentioning the main payment gateway types:

• Direct: Self-hosted gateways managed within your store. Easy to use but requires more security.
• Redirect: Where customers are redirected via a popup or redirect link to the payment gateway, like PayPal.

Here’s all you need to know about payment gateway types.

Curious to see how payment gateways stack up? Read on!

9 Best WooCommerce Payment Gateways

In this list we discuss the 9 best payment gateways you can use with WooCommerce.

1. Stripe: A top choice for WooCommerce.
2. PayPal: Popular payment gateway that makes life easier for everyone.
3. Square: Ideal if you also run a physical store.
4. Authorize.net: Secure, reliable payment gateway endorsed by Visa.
5. Amazon Pay: Amazon payment gateway offering industry-leading security and anti-fraud measures.
6. Apple Pay: For Apple users that want smooth payments and secure transactions.
7. Alipay: Tap the huge Chinese market using their most trusted payment gateway.
8. Skrill: Combination payment gateway and digital wallet.
9. RazorPay: Popular option if you’re planning to serve the Indian market.

We know there are many more options, but we think these are the best.

We explain why below.

Stripe vs. PayPal

As Stripe and PayPal are the most universally used, let’s compare them head to head:

Which is best out of Stripe and PayPal? Which payment gateway should you use?

Rather than pick a winner, if we were building another online store, we would actually use both!

Combine them with the Astra WordPress theme and the Cycle Shop template and you could build a complete eCommerce solution in under an hour!

Don’t forget other payment gateways though, they may be even better for your needs!

1. Stripe

Stripe is one of the most recognized names in eCommerce. Millions of businesses across the globe rely on it for payment processing.

Stripe integrates effortlessly with WooCommerce, allowing you to manage payments directly from your WordPress dashboard. No need to juggle multiple platforms or use extra plugins.

It lets you offer a variety of payment methods, including credit cards, debit cards, and popular digital wallets like Apple Pay and Google Pay.

Whatever payment method customers use, Stripe will probably accept it.

Transaction Fees

• 2.9% + $0.30 per transaction
• International charges
• Lots of individual fees depending on the services you use

Main Features

• 27 payment methods accepted
• Embeddable checkout
• PCI compliant
• WooCommerce plugin available
• Financial reporting

Payment Methods

Stripe supports over a dozen payment methods, including credit and debit cards, Apple Pay, AliPay, Google Pay, and others.

Pros

• Available in 42 countries
• Supports over 135 currencies
• Developer-friendly documentation and features
• Excellent reputation for customer support
• Costs are in-line with the industry standard

Cons

• High transaction fees
• Extra fees for almost everything

Takeaway

Stripe is an all-around excellent choice, especially for those who sell internationally. We recommend it more than any other payment gateway.

Learn how to set up a Stripe Payment gateway in WooCommerce:

2. PayPal

PayPal is a massively popular platform used across the globe and has millions of active accounts.

The shopping experience is simple. Instead of account or credit card numbers, customers simply have to log in via a PayPal popup and confirm the purchase.

As long as the customer has a PayPal account, they pay through the platform and the platform pays you.

There are no security considerations for store owners and the process is about as simple as it gets for everyone involved.

Transaction Fees

• 2.9% + $0.30 per transaction
• Extra charge of 1.5% for international transactions
• Other charges depending on the services you use

Main Features

• Email professional-looking invoices to customers
• Customizable API
• PayPal usually credits you within minutes
• Accept payments in person from any computer with PayPal terminal
• WooCommerce plugins to add features like Express Checkout

Payment Methods

PayPal supports payments from your bank account, Visa, MasterCard, Discover or American Express, and from PayPal Cash. There are over 16 methods in all.

Pros

• Available in over 200 countries
• Accepts 20 currencies
• Universally familiar to most people
• Easy to set up and use
• Available in most countries around the world

Cons

• Not very developer-friendly
• Fees for everything
• Bigger company with less of a personal touch

Takeaway

PayPal is the default option for most eCommerce stores. It’s a solid choice if you’re looking to set up your WooCommerce shop quickly and works well alongside Stripe.

Learn how to set up a PayPal Payment gateway in WooCommerce:

3. Square

Square is a versatile payment gateway primarily catering mainly to in-person stores. The Square for WooCommerce plugin allows you to have the same flexibility in online stores too.

If your WooCommerce store complements a physical store, this solution will be ideal as it automatically syncs payments and inventory.

Square seamlessly integrates with WooCommerce Subscriptions and supports popular digital wallets such as Apple Pay and Google Pay.

Transaction Fees

• 2.9% + $0.30 per transaction
• Paid monthly plans with extra features and discounted fees

Main Features

• WooCommerce support with plugin
• Accept payments in person or online
• Automatically syncs with Square devices
• Support for delivery and in-store pickup
• Support for coupons, invoices, appointments and Instagram

Payment Methods

Square supports debit and credit cards, Square gift cards, Apple Pay, Google Pay, invoices, cash, check and other payment types.

Pros

• Available in US, Canada, Japan, Australia, and the United Kingdom
• Multiple supported currencies
• Combines in-person and online payments
• Supports invoicing and subscriptions
• Well-designed and easy to use

Cons

• Not available in many countries
• Designed more for in-person sales than online eCommerce

Takeaway

We think Square is a decent option if you have a mix of in-person and online transactions. For online only, it doesn’t really compete with Stripe or PayPal.

4. Authorize.net

Authorize.net is a subsidiary of Visa. It’s not as widely used as Stripe or PayPal but handles more than 400,000 active merchants and over 1 billion transactions every year.

The Authorize.net plugin for WooCommerce is quite powerful. It enables you to accept credit cards in multiple currencies from multiple locations.

Customers can save credit cards and bank accounts in their WooCommerce accounts for fast and secure checkout. All without having to leave the website.

Transaction Fees

• 2.9% + $0.30 per transaction
• $25 Monthly fee

Main Features

• Advanced fraud detection and prevention
• Supports recurring payments
• Accept virtually any kind of payment
• Simple checkout options
• 24/7 support

Payment Methods

Authorize.net accepts Visa, MasterCard, Discover, American Express, JCB, PayPal, Visa SRC, Apple Pay, Chase Pay, E-check and many other payment types.

Pros

• Backed by Visa
• 11 supported currencies
• Extensive reporting features
• Lower rates for higher volumes
• POS and in-person options

Cons

• Limited availability in some countries
• Monthly fee plus transaction fees

Takeaway

Authorize.net is an option for serious businesses rather than small stores or startups. Plus, the idea of a monthly fee plus transaction fees may not sit well with everyone.

5. Amazon Pay

We like Amazon Pay because customers can use their existing Amazon account to make payments on your site for your products and services.

You can easily integrate Amazon Pay into your WooCommerce using a free plugin.

It can greatly enhance the shopper experience and make your eCommerce store compatible with Alexa. This will allow customers to shop using their voice, which is very cool!

Transaction Fees

• No transaction fees
• No monthly costs

Main Features

• Accept Amazon payments on your site
• Mobile-optimized
• Support for nonprofits, small and large businesses
• Customers can pay with their Amazon account
• Integrated with Alexa for voice-activated ordering

Payment Methods

Amazon Pay has a variety of payment methods available, including immediate charge, deferred payments, split payments, recurring payments, and more.

Pros

• Available in more than 170 countries around the world.
• 12 supported currencies
• Easy to set up and use
• Most people already have an Amazon account
• No monthly fees or transaction charges

Cons

• Amazon may also be your competitor
• Amazon retains more customer information than using your own payment method

Takeaway

Amazon Pay is an excellent choice if your customers already have Amazon accounts. This cuts down on consumer indecision and may increase sales.

6. Apple Pay

Apple Pay is a payment gateway from Apple. It is designed specifically for iPhones, iPads, Apple Watches and other iOS devices.

Every payment requires the customer to confirm their password, FaceID, or Touch ID, which makes it very secure and can help reduce fraud.

Like other Apple products, Apple Pay is very well designed and easy to use. This makes it ideal for those that want an attractive checkout.

Transaction Fees

• No fees other than what card companies charge

Main Features

• Easily allow payments both online and in-person
• Supports most newer Apple devices
• Accepts most credit and debit cards
• Pay later and other options available
• Integration with WooCommerce via Stripe

Payment Methods

Most credit and debit cards are accepted. You can also accept in-person cash with Apple Cash (US only).

Pros

• Available in over 40 countries
• Trusted brand with a great reputation
• No additional monthly or setup fees
• Well-designed and easy to use
• Extremely easy for Apple users

Cons

• Not available in all countries
• Mostly intended for Apple users

Takeaway

Apple Pay is a solid choice for companies that want to add convenience to customers using Apple devices.

Learn how to set up Apple Pay with WooCommerce:

7. Alipay

Alipay is an online payment gateway developed by Alibaba. It is currently used by more than 1.3 billion users, primarily in China.

The AliPay WooCommerce plugin will let you quickly set up this payment gateway on your eCommerce store. It works well and opens the door to a huge new market.

It’s easy to use and works like most other WooCommerce plugins. You’ll need an Alibaba account and be able to transfer funds from China to your region, but otherwise it’s a breeze to use.

Transaction Fees

• 0.55% per transaction
• The plugin costs $6.59 per month

Main Features

• WooCommerce plugin is simple to set up
• Accept payments directly from Alipay accounts and credit/debit cards
• Effective privacy and payment security
• Mobile support
• Escrow system makes sure that all payments are legitimate

Payment Methods

AliPay supports direct payments and credit and debit cards.

Pros

• Accessible worldwide but primarily used in China
• 14 currencies supported
• Works with WooCommerce
• Access the Chinese market
• Secure escrow system

Cons

• Mostly for selling to Chinese consumers
• Most learning materials and support are in Chinese

Takeaway

Alipay is a useful way to access Chinese consumers. While it’s not particularly useful elsewhere, it’s a great opportunity if that’s your target market.

8. Skrill

Skrill combines a payment gateway with an online wallet to allow business owners to accept money from multiple different methods, including crypto.

It has been around for years and has built a reputation of reliability few other options can compete with. It doesn’t have the same profile as Stripe but it’s just as good.

For store owners, Skrill offers a hosted payment gateway that handles all transactions. Place the payment button on your checkout page and Skrill takes care of the rest.

Transaction Fees

• 1% fee for card payments, 0% for bank payments

Main Features

• Online wallet and payment gateway combined
• No monthly fees
• Hosted payments for extra security
• Supports crypto
• Has its own Mastercard

Payment Methods

Direct payments, credit and debit cards, crypto, Skrill wallet and dozens of local payment methods depending on region.

Pros

• 16 Currencies supported
• Available in 200+ countries
• Lots of regional payment methods
• Skrill handles security so you don’t have to
• Prepaid Skrill Mastercard

Cons

• Not as well-known as Stripe or PayPal

Takeaway

Skrill is the classic underdog. It’s very capable, secure, easy to use and accepts lots of payment methods. It really deserves a higher profile than it has.

9. RazorPay

RazorPay is available internationally but is very popular in India. It’s a well-designed payment gateway with a lot of options, ideal for one of the world’s fastest growing economies.

The gateway is well designed, accepts most payment methods, has lots of options for developers and for customers.

As a store owner, you can integrate it easily, the fees are simple and the Flash Checkout option could really help conversions.

Transaction Fees

• Flat 2% fee for all transactions

Main Features

• Widely accepted internationally but especially India
• Well-designed and simple to manage
• PCI DSS Level 1
• Supports recurring payments
• Works well on mobile

Payment Methods

RazorPay supports over 100 payment methods, including credit and debit cards, PayLater, mobile wallets, cardless payments and more.

Pros

• Accepts 92 currencies
• Supports 100+ payment methods
• No setup or recurring fees
• Intuitive management dashboard
• Simple pricing

Cons

• Some features limited to India only

Takeaway

RazorPay is a well-designed payment gateway that delivers everything we look for. It’s just a shame it caters mainly to the Indian market.

Why Payment Gateways Are So Important to WooCommerce

There’s more to a payment gateway than just convenience. They can offer serious benefits to online stores.

Here are 5 benefits of using a payment gateway:

1. Enhanced security: Payment gateways handle sensitive financial information like credit card details. They use robust encryption and fraud detection tools to safeguard customer data and ensure secure transactions. This builds trust with customers as they are more likely to complete purchases on a secure platform.
   
2. Increased convenience: Accept credit cards, debit cards, digital wallets, and mobile payments. This caters to a wider customer base and provides a frictionless checkout experience.
   
3. Streamlined operations: Payment gateways automate the entire payment processing flow, eliminating manual tasks and reducing errors. This frees you up to focus on other aspects of running your store.
   
4. Global reach: Often accept international payments, allowing you to expand your customer base and tap into new markets.
   
5. Fraud protection: Advanced fraud detection systems analyze transactions for suspicious activity. This helps to minimize fraudulent purchases and protects you from financial loss.
   

There aren’t many eCommerce stores with the resources to do all those things. That’s why payment gateways are so useful and often worth paying for!

Which Payment Gateway Will You Choose?

Hopefully this post helps you decide which WooCommerce payment gateway would suit your store best.

Each option has different benefits and features, but they all work well with WooCommerce.

The only difference is that some work better than others in certain situations.

Our top recommendations are:

• Stripe – A great all-around choice, especially for users that don’t mind doing a little customization.
• PayPal – Perfect for quickly accepting payments.
• Apple Pay and Amazon Pay – Great if your customer base uses Apple or Amazon.

If you can’t choose the best one, combine two or more to provide more options. As we said at the top, if we were building a new store, we would use a combination of Stripe and PayPal.

What about you? Do you use any of these payment gateways? Have any others to recommend? Tell us about it in the comments!

WooCommerce Payment Gateway FAQs

Just in case you still have questions about WooCommerce payments…

What Is the Best Payment Gateway for WooCommerce?

Stripe is the best payment gateway for WooCommerce. It’s very easy to set up and has very affordable rates. It has a long track history, it’s reliable and you can also work with several other payment methods such as Apple and Google Pay. It won’t be for everyone though, which is why we wrote this post.

Can I Use Multiple Payment Gateways with WooCommerce?

Yes, you can use multiple payment gateways with WooCommerce. In fact, we recommend it. Not everyone uses PayPal. Not everyone wants to use their credit card during checkout. By offering different payment gateways options you’ll increase the likelihood of that type of customer making a purchase. That’s a step well worth taking!

Does WooCommerce Have a Default Payment Gateway?

WooCommerce has a default payment gateway solution but it’s not included in the core plugin. You’ll have to enable it through an extension called WooCommerce Payments.

WooCommerce Payments is a free plugin, accepts more than 135 currencies and allows you to enable payment methods such as Sofort, iDeal, P24 and more.

Test drive the Stripe for Woo plugin the easy way.

Membership websites are a rapidly growing market that feeds into our desire for exclusivity and to be part of something special.

• By 2025, the subscription economy will be worth an estimated $1.5 trillion, a significant increase from $650 billion in 2020.
• The eCommerce subscription market is expected to expand at a rate of 25% per year by 2025.
• 70% of businesses view membership and subscription models as vital for future growth.

(Source)

Those are three good reasons to discuss the benefits of creating a membership website and review the most popular WordPress membership plugins.

We have tried, tested and compared them all to help you make the best buying decision.

The Benefits of Creating a Membership Site

There are many benefits to membership websites, not least the earning potential.

Increase Revenue

A membership website gives you the opportunity to offer exclusive premium content and charge for it.

A number of online communities are already exceeding the $100k per year mark. With some hard work and dedication, yours could too.

Demonstrate Authority

Creating a membership site helps establish your expertise and build authority in your domain.

As long as you deliver consistent quality and earn that authority, your name will quickly become synonymous with your niche.

Add More Value

People often value something more if they are paying for it rather than getting it for free.

Offer quality, unique viewpoints or something members can’t get elsewhere and many will be willing to pay for it.

Build an Email List

You probably know the importance of building an email list. Email marketing continues to provide one of the highest rates of return for all marketing channels.

Members already trust you, or are starting to trust you, making them prime candidates for further marketing.

What To Look For in a WordPress Membership Plugin

We look for some key features when comparing membership plugins, including:

• Ease of use: Any plugin you install on your website should be easy to install, activate, set up and use.
• Compatibility: Any plugin you install needs to be compatible with the latest version of WordPress as well as your theme and plugins.
• User access and content restriction: You should have the flexibility to set up and customize content restrictions easily.
• Payment options: It’s important that the membership plugin integrates seamlessly with payment gateways so you can accept both one-time and recurring payments.
• Integration: Your membership plugin should ideally integrate with other tools and software or support APIs.
• Support: Most membership plugins are stable and simple to use but it’s always useful to have support on hand just in case.

We included all these features in SureMembers and rated all other membership plugins in this list against these requirements.

Best Membership Plugins for WordPress Websites

Each of the 17 membership plugins in this post are worth checking out but 3 stand out above the others:

1. SureMembers

SureMembers is our own membership plugin and is already making quite an impact.

It’s part of the SureCrafted group of products, designed to make it simple to create membership websites. It’s fast, stable and easy to use.

We think it delivers everything a membership site needs and then some!

Ease of Use

Configuration — Configuration is simple. All you need to do is open the plugin, create a membership (access) group, assign content to the group and set a price.

Member-friendliness — SureMembers comes with a detailed admin dashboard so you can control every aspect of memberships.

There’s also a simple user dashboard where members can control subscriptions and all aspects of their account.

Content Restriction

It’s easy to add or remove content, set category access, exclude certain content or allow free access periods so you can try before you buy.

WordPress Theme/Plugin Compatibility:

• Themes — Designed to work with all compliant WordPress themes. As we are the team behind the Astra theme, it works perfectly with it.
• Plugins — Easily integrate with other WordPress plugins including SureCart, CartFlows and others.
• WooCommerce — While designed for SureCart, SureMembers works seamlessly with WooCommerce.

Integration

SureMembers is compatible with a wide range of WordPress plugins, themes and services.

There’s also API and webhook support if you want to take integration much further.

Payment Options:

SureMembers is designed to work with an eCommerce solution such as SureCart or WooCommerce. It will accept a wide range of payment methods including Stripe, PayPal and others.

SureMembers Support:

• Extensive documentation, knowledgebase and how to videos.
• Ticketed support.
• 24/7 dedicated support team.

Pros of SureMembers:

• Simple to set up and manage.
• Multiple membership levels and payment options.
• Full control over content.
• Integrations with lots of email and payment tools.
• Drip content tools.

Cons of SureMembers

• Limited documentation.

SureMembers Pricing:

• SureMembers Pro – $99/year for a single site.
• SureMembers Business – $199/year up to 5 sites.
• SureMembers Agency – $299/year up to 10 sites.

NewPulse Labs had this to say about SureMembers:

“If you’re looking for a lightweight membership solution that doesn’t slow your site down, is easy to set up, has a modern UI, and integrates with all your other apps, I think SureMembers is absolutely worth a try.”

Get SureMembers

2. MemberPress

MemberPress is a highly-configurable WordPress membership plugin created and maintained by Caseproof.

It allows you to easily create and manage membership subscriptions and digital products.

Ease of Use

Configuration — Configure the user permissions, registration process, log in and how the membership site will look and feel.

Member-friendliness — MemberPress provides the ability to create, update, upgrade or cancel subscriptions directly from member portals.

Content Restriction

MemberPress allows you to control what users can see based on their membership or the products they have purchased.

You can also restrict access to pages, child pages, posts, categories, tags and any other type of files in your WordPress installation.

WordPress Theme/Plugin Compatibility

• Themes — Compatible with any WordPress theme (even custom themes).
• Plugins — Compatible with most WordPress plugins. However, there are a few plugins that may not work well with MemberPress.
• WooCommerce — Works well with WooCommerce.

Integration

MemberPress currently integrates with 70+ third-party software and tools.

For plugins and software that aren’t listed above, you’re also able to extend the functionality and connection using developer tools.

Payment Options

• PayPal — Integration available on all plans.
• Stripe — Integration available on all plans.
• Authorize.net — Integration is only available in the Plus and Pro plans.

MemberPress Support

• Extensive user manual and knowledge base.
• Ticketed support.
• Support hours — 09:00 to 17:00 MST, Monday to Friday.

On the topic of support, Reddit member OutOfFavor said:

“MP can generally do anything you want it to do, but sometimes not in the way you would prefer that it be done. It has tons of options that gives you great flexibility.

Another pro is the extensive online documentation and related videos and the Facebook groups (discussed below). Support has been quick to answer the few times I have had questions.

MP is definitely supported and updated frequently, which is a good thing.”

Pros of MemberPress

• Detailed dashboard with stats and controls.
• Well-designed UI with logical interface.
• Developer tools to enable further integration.
• Compatible with most themes and plugins.
• Reasonable learning curve.

Cons of MemberPress

• Support hours only Monday through Friday 9-5 MST.
• No free trial.

MemberPress Pricing

• Basic — $249/year for a single site.
• Plus — $399/year for 2 sites.
• Pro — $549/year for 5 sites.
• No free trial.

Get MemberPress

3. Paid Member Subscriptions

Paid Member Subscriptions is a membership plugin for WordPress that allows you to create subscriptions, manage members and restrict access to premium content.

The plugin is created and maintained by Cozmoslabs and has over 10,000+ active installations.

Ease of Use

Configuration — There are many pre-built shortcodes that you can use to build registration pages, login forms, member account pages and most other pages.

Member-friendliness — Once registered, members can easily add another subscription or product to their plans. If they are on a free trial, they also have the option to upgrade to paid plans.

They also have the option to downgrade their membership from their user profile.

A review from user stevanterzic on WordPress.org sums up why we like it so much:

I’ve been using the Paid Member Subscriptions plugin by Cozmoslabs on my WordPress site, and it’s honestly been a breeze. Setting it up was easy, even for someone not too tech-savvy like me. What really stands out is the range of payment options—it’s made subscribing super accessible for my audience.

Content Restriction

Paid Member Subscriptions enables you to restrict content based on membership levels. You also have the option to restrict content based on parameters such as duration, status and price.

WordPress Theme/Plugin Compatibility

• Themes — Compatible with most WordPress themes. Additional functionality available for the Elementor website builder.
• Plugins — Compatible with most WordPress plugins.
• WooCommerce — Yes. Restrict content, product viewing, and purchasing.

Integration

Paid Member Subscriptions is compatible with WooCommerce and many popular plugins. BbPress integration is available with an addon.

Payment Options

• PayPal — All plans are compatible with PayPal. You’ll need the Pro plan to accept subscriptions or recurring payments.
• Stripe — Integration is only available with the Pro plan.

Paid Member Subscriptions Support

• Extensive documentation and knowledgebase.
• Web support is available via their ticketing system.
• Support hours — 09:00 to 17:00 (GMT), Monday to Friday.

Pros of Paid Member Subscriptions

• Well-designed dashboard with intuitive controls.
• Flexible user interface with logical layout.
• Multiple membership levels and subscription options.
• Free demo option for new members.
• Cheaper than some options.

Cons of Paid Member Subscriptions

• Limited email app integration.
• Support hours only Monday through Friday 9-5 GMT.
• No free trial.

Paid Member Subscriptions Pricing

• Hobbyist — $69/year for a single site.
• Pro — $149/year for unlimited sites.

Get Paid Member Subscriptions

4. Restrict Content Pro

Restrict Content Pro allows you to create a membership site by using content restriction and tying it to a subscription.

It works a little differently than a dedicated WordPress membership plugin but it still gets the job done.

Ease of Use

Configuration — You can easily create any number of membership levels and packages with built-in tools.

Member-friendliness — The customer dashboard allows members to easily view their account, subscription information, renewal dates and upgrade/downgrade/cancel their accounts.

Content Restriction

Restrict Content Pro allows you to restrict content within a post or page based on membership levels.

You can also restrict topics within the forum based on membership levels.

WordPress Theme/Plugin Compatibility

• Themes — Designed to integrate with most WordPress themes with no custom CSS required.
• Plugins — Easily integrate with other WordPress plugins.
• WooCommerce — Yes. It allows you to control who can view or purchase products from your store.

Integrations

Lots of integrations including many popular plugins such as ActiveCampaign, Mailchimp, AWeber and others.

Also integrates with Easy Digital Downloads (created by the same company) allowing you to sell digital products.

Payment Options

Restrict Content Pro integrates with multiple payment gateways including Stripe, PayPal and others.

It can also integrate with others with the help of the custom payment gateway API.

Restrict Content Pro Support

• Extensive documentation and knowledgebase.
• Online ticketed support.
• Email support.

Pros of Restrict Content Pro

• Integrates seamlessly with Easy Digital Downloads.
• Multiple email platform integrations.
• Numerous payment options.
• Detailed membership levels and content control.
• Custom APIs.

Cons of Restrict Content Pro

• Reviews of support are not the best.

Restrict Content Pro Pricing

• Free — Basic free WordPress membership plugin (2% Stripe processing fee).
• Personal — $99/year for a single site.
• Plus — $149/year for 5 sites.
• Professional — $249/year for unlimited sites.

Get Restrict Content Pro

5. ProfilePress

ProfilePress is a modern WordPress membership plugin for selling paid memberships, accepting one-time and recurring payments and selling digital products.

ProfilePress is created and maintained by the Proper Fraction team and is apparently used on thousands of websites.

Ease of Use

Configuration — Create custom registration and login pages, set up payment methods, configure taxes and create coupons.

Member-friendliness — ProfilePress includes a user account page to manage orders and subscriptions, upgrade/downgrade/cancel accounts, and update profile information.

Content Restriction

ProfilePress gives you fine-grained control over what content users can see based on your protection rules and shortcodes.

You can restrict content, including pages, child pages, posts, custom post types, categories, tags, and custom taxonomies based on membership plans, user roles, usernames, and logged-in status.

WordPress Theme/Plugin Compatibility

• Themes — Compatible with any WordPress theme.
• Plugins — Compatible with numerous WordPress plugins.
• WooCommerce — Yes. You’ll need an addon though.

Integrations

ProfilePress currently integrates with third-party software and tools via addons available with paid plans. Most popular apps are included.

Payment Options

ProfilePress supports Stripe, PayPal, Razorpay, Paystack and Mollie.

ProfilePress Support

• Extensive documentation and how-to videos.
• Support is available via a ticketing system.

Pros of ProfilePress

• Detailed membership reports.
• Multiple membership plans and payment methods.
• Fine-grained control over what content members can see.
• Powerful addons covering most use cases.
• Compatible with most themes and plugins.

Cons of ProfilePress

• Limited official integration with email marketing software.
• Integrations mainly through addons rather than built-in.

ProfilePress Pricing

• Free – Basic free WordPress membership plugin.
• Standard — $129/year for a single site.
• Plus — $299/year for 3 sites.
• Agency — $499/year for unlimited sites

Get ProfilePress

6. WooCommerce Memberships

WooCommerce Memberships allows you to create a membership store or retail club deeply integrated with WooCommerce.

The plugin is created and maintained by SkyVerge and could work well for existing stores that want to include memberships as part of the mix.

Ease of Use

Configuration — Allows you to convert your eCommerce store into a membership-based site with member-only products or exclusive products.

Member-friendliness – Members can upgrade or downgrade or pause their memberships but not much else.

Content Restriction

Enable any or all sections of the member area to show them a list of accessible content, products and discounts.

The plugin also allows you to drip content but doesn’t have the same level of features as other WordPress membership plugins in this list.

WordPress Theme/Plugin Compatibility

• Themes — Compatible with most WordPress themes.
• Plugins — Compatible with most WordPress plugins.
• WooCommerce — The plugin integrates extensively with WooCommerce and WooCommerce-related extensions.

Integrations

The plugin integrates with WooCommerce Subscriptions to help you sell and manage recurring membership options. In fact, you’ll probably need it to create your site.

Payment Options

Since this is built into your WooCommerce store, it connects directly to the payment system you use. So, if you accept PayPal, Stripe in your store you can use it for memberships.

WooCommerce Memberships Support

• Extensive documentation.
• Web support is available through a ticketing system.
• Support hours — 10:30 to 19:00 (GMT), Monday to Friday.

Pros of WooCommerce Memberships

• Integrates seamlessly with WooCommerce.
• Easy to use and manage.
• Well-designed dashboard.
• Great for creating exclusive stores.
• Responsive support team.

Cons of WooCommerce Memberships

• You’ll probably need to buy Woocommerce Subscriptions.
• Cannot exclude content from memberships.
• No free trial, although there is a demo site.

WooCommerce Memberships Pricing

• Single site — $199/year.

Get WooCommerce Memberships

7. s2Member

s2Member allows you to protect and restrict posts, pages, tags, categories, files, audio and video within a membership website.

The plugin is created and maintained by WPSharks and has in excess of 1.2 million downloads.

Ease of Use

Configuration — s2Member is easy to configure and extend. The plugin is powered entirely by WordPress shortcodes, making it easy to install and set up.

Member-friendliness — Members can easily edit or update profiles, change subscriptions and perform other basic tasks.

Content Restriction

Ability to sell specific posts or pages, or sell access to specific file downloads. Content dripping is available only in the Pro version.

WordPress Theme/Plugin Compatibility

• Themes — Integrates with other themes.
• Plugins — Integrates with other plugins.
• WooCommerce — Not very compatible with WooCommerce but it can work.

Integrations

s2Member integrates with a number of services such as payment gateways, email platforms, affiliate programs, forum plugins and more.

Payment Options

• PayPal — Available for both the free and Pro versions.
• Stripe — Only available for the Pro version.
• Authorize.net — Only available for the Pro version.
• ClickBank — Only available for the Pro version.

s2Member Support

• Extensive documentation, knowledgebase, articles, video tutorials, and forum.
• No additional support available.

Pros of s2Member

• Flexible membership plugin with lots of options.
• Unlimited membership levels with or without subscriptions.
• Set custom access with simple controls.
• User account security tools.
• Integrates with most WordPress themes and plugins.

Cons of s2Member

• Slight learning curve for more complex controls.
• WooCommerce integration isn’t the best.

s2Member Pricing

• Framework — Free membership plugin.
• Pro version S2Member — $89 one-time fee for a single site.
• Pro version Unlimited — $189 one-time fee for unlimited sites.

Get Started with s2Member

8. MemberMouse

MemberMouse is a membership plugin for WordPress that allows you to sell products, memberships, and subscriptions.

The plugin is created and maintained by Eric Turnnessen and mixes membership qualities with eCommerce elements to provide a lot of flexibility in how you run your site.

Ease of Use

Configuration — MemberMouse helps with both free and paid memberships. It lets you customize checkout pages, create a password-protected member’s area, and easily protect/restrict content.

Member-friendliness — Members can upgrade or downgrade their membership plans and update their payment information.

Members also have the option to register and log in using Facebook, Twitter and Google Plus using social login.

Content Restriction

You can restrict or protect pages or deliver premium content (PDFs, videos, software) to specific members using this plugin.

WordPress Theme/Plugin Compatibility

• Themes — Fully compatible with most themes.
• Plugins — Fully compatible with most plugins.
• WooCommerce — Not compatible with WooCommerce but can be integrated using MemberMouse WooCommerce Plus.

Integrations

There aren’t as many integrations for MemberMouse as for other membership plugins but all the basics are covered. You can easily integrate with third party services using MemberMouse’s API or Zapier.

Payment Options

MemberMouse integrates with leading payment providers:

• PayPal — Only available for the Plus and Pro version.
• Authorize.net — Only available for the Pro version.
• Braintree — Available for the Plus and Pro version.
• Stripe — Available for all versions.
• ClickBank — Only available for the Pro version.

MemberMouse Support

• Extensive knowledge base with lots of articles and videos.
• Ticketing system available for installation help or troubleshooting.
• Support hours — 09:00 to 17:00 (EST) Monday to Friday.

Pros of MemberMouse

• Lots of subscription options including products and services.
• Checkout optimizations with upsell tools.
• Extensive membership management.
• Drip content and scheduling.
• Lots of tracking and reporting options.

Cons of MemberMouse

• Priced for larger business or enterprise.
• Support is Monday to Friday only.

MemberMouse Pricing

• Basic – $199/year.
• Plus – $299/year.
• Pro – $399/year.
• Elite– $1,199/year.

Get Started with MemberMouse

9. Magic Members

Magic Members is a WordPress membership plugin that helps turn your website into a fully automated membership site.

It isn’t the most up to date or polished in terms of interface and branding, but it certainly delivers the features.

Ease of Use

Configuration — The plugin allows complete control over your membership site so you can easily upgrade, downgrade or remove members.

Member-friendliness — Magic Members has a simple member dashboard to control basic settings.

There’s also a built-in email reminder system so members will receive a custom email before their subscription expires.

Content Restriction

The Control Content Access feature allows you to control what members in different levels of memberships can see.

The pay per post and pay per view features give you the ability to allow non-members to purchase content or articles on an individual basis, which is a neat trick.

WordPress Theme/Plugin Compatibility

• Themes — Compatible with most WordPress themes.
• Plugins — Compatible with most WordPress plugins.
• WooCommerce — Compatible with WooCommerce.

Integrations

Magic Members integrates with many services including email, payment gateways, forums and more.

Payment Options

Magic Members integrates with an extensive list of payment gateways and processors, which is why it’s in our list of best membership plugins.

It supports:

• 1ShoppingCart.
• PayPal Standard.
• PayPal Website Payments Pro.
• PayPal Express Checkout.
• 2CheckOut.
• Stripe.
• CCBill.
• Authorize.net.
• ClickBank.
• WorldPay.
• MoneyBookers.
• iDeal.
• Epoch.
• Payza.
• Ogone.
• SagePay.
• eWay.
• PagSeguro.

Magic Members Support

• Knowledge base and support video library.
• Ticketing system available for installation help or any troubleshooting.
• Support Hours — 09:00 to 17:00 (EST) Monday to Friday.

Pros of Magic Members

• Easy to use and to master.
• Extensive payment gateway options.
• Easy to set up sequential drip content for courses.
• In-depth reporting tools.
• Sensible lifetime pricing.

Cons of Magic Members

• Lots of different features to learn.
• We’re not sure if it’s still being developed or not.

Magic Members Pricing

• Single — $97 one-time fee.
• 3-Site — $197 one-time fee.
• Unlimited — $207 one-time fee.

Visit Magic Members Website

10. WP-Members

The free WP-Members plugin allows you to easily create a WordPress membership site without having to spend anything.

Created and supported by RocketGeek, and has been installed on over 80,000+ websites.

Ease of Use

Configuration — Create and edit membership options based on the duration and type of access. Restrict individual posts or pages. Easily set up a WooCommerce site to sell membership plans.

Member-friendliness — The plugin has a user profile section where members can manage their own settings and update passwords.

Content Restriction

Ability to restrict posts or pages based on membership levels. You also have the option to restrict an excerpt or portion of posts and pages instead of the entire post.

WordPress Theme/Plugin Compatibility

• Themes — Compatible with most WordPress themes.
• Plugins — Compatible with most WordPress plugins.
• WooCommerce — Requires the purchase of an extension, included with the purchase of the WP-Members Pro Bundle.

Integrations

WP-Members works with most compliant WordPress plugins and has API support for everything else.

Payment Options

WP-Members only integrates with PayPal and requires the purchase of the PayPal subscription plugin.

WP-Members Membership Plugin Support

• FAQ library.
• Priority email support and access to the support forum is only available for paid support subscriptions.

Pros of WP-Members Membership

• User friendly and easy to learn.
• Supports flexible subscriptions and member options.
• Can configure the entire website for memberships including menus.
• Notifications for events and new signups.
• APIs available for extra integration.

Cons of WP-Members Membership

• Overly complicated pricing.
• Dependency on plugins for integrations.
• Some useful features are restricted to extra premium extensions.

WP-Members Membership Plugin Pricing

• Free — No support and no access to premium support or the forum.
• WP-Members Priority Support — $59/year. Includes 1 year of email support, and access to the forum.
• WP-Members Pro Bundle — $125/year.
• Extensions — Additional purchases required for plugins with prices ranging from $39 to $49.

Get WP-Members Plugin

11. WishList Member

WishList Member is an easy to use WordPress membership plugin that allows you to convert any site into a powerful membership community.

Created and supported by WishList Products, this plugin is known for offering the flexibility to design almost any type of membership website.

Ease of Use

Configuration —Create unlimited membership levels, create and sell free, trial and paid membership levels. Easy to install and integrate with your WordPress website.

Content Restriction

Restrict content (posts, pages, course lessons, categories, folders, files) based on membership levels. You also have the ability to enable a pay-per-post option.

Control the length of time each member has access (3 days, or 7 days, or any time period).

WordPress Theme/Plugin Compatibility

• Themes — Compatible with most WordPress themes.
• Plugins — Compatible with most WordPress plugins except bbPress or BuddyPress.
• WooCommerce — Compatible with WooCommerce.

Integrations

WishList Member integrates with over 50 services as well as Zapier and SureTriggers. There’s also an API for extra flexibility.

Payment Options

WishList Member integrates with an extensive list of payment gateways, which is one reason we like it so much.

It supports:

• PayPal.
• Stripe.
• Infusionsoft.
• ClickBank.
• PayPal Pro.
• Authorize.net.
• Recurly.
• 1ShoppinCart (API).
• 2Checkout.
• eWay.
• JVZoo.
• Pin Payments.
• SamCart.
• Premium Web Cart.
• UltraCart.
• Red Oak Cart.
• Cydec.

WishList Members Support

• FAQs, tutorials, knowledge base and codex.
• Ticketed support available.

Pros of WishList Member

• Setup wizard walks you through most steps.
• Excellent ‘protect’ button in content editor.
• Unlimited membership levels.
• Extensive trigger actions.
• Sneak peek option for protected content.

Cons of WishList Member

• There’s a lot to learn.
• Course options only available in more expensive plans.

WishList Members Pricing

• Basic – $149.50/year.
• Plus – $249.50/year.
• Pro – $349.50/year.
• Elite – $1,149.50/year.

Get Started with WishList Member

12. AccessAlly

AccessAlly allows you to seamlessly accept payments, create courses, set up a fully functional LMS and manage members all with a single tool.

The plugin is ideally suited for websites that want to sell memberships and online courses.

Ease of Use

Configuration — Create multiple courses or membership tiers with the help of the course wizard. Manage members, user permissions, subscriptions all in one place.

Member-friendliness — Create member directories so users can find and connect with each other. Members can also update their profiles or upload their photos.

Content Restriction

Create flexible content layouts based on the various membership levels. Control or restrict pages, posts, and courses based on your settings.

WordPress Theme/Plugin Compatibility

• Themes — Compatible with most WordPress themes. Added functionality for Elementor, Beaver Builder and Divi.
• Plugins — Compatible with most WordPress plugins.
• WooCommerce — AccessAlly is fully compliant with WooCommerce.

Integrations

Lots of integrations covering most popular services, Zapier, SureTriggers and others included within the core plugin.

Payment Options

AccessAlly integrates with both Stripe and PayPal. It also integrates with widely used eCommerce services such as SamCart and ThriveCart.

AccessAlly Support

• Demo, knowledge base and documentation.
• All subscriptions included access to priority email and web support.

Pros of AccessAlly

• Used by over 2.5 million businesses.
• Combined membership/LMS/affiliate/community plugin.
• Extensive tools to control content access and memberships.
• Lots of integrations for plugins and services.
• Free demo.

Cons of AccessAlly

• Expensive.

AccessAlly Pricing

• AccessAlly Essentials — $990/year for a single-site license.
• AccessAlly Pro — $1,290/year for a single-site license with built-in LMS.
• AccessAlly Community — $1,490/year for a single-site license.

Get Started with AccessAlly

13. ProfileGrid

ProfileGrid allows you to create user profiles, groups, communities, directories and membership sites for WordPress, WooCommerce and bbPress.

The plugin is easy to use, feature-rich and could deliver the flexibility you need to create a membership website.

Ease of Use

Configuration — Create email templates within the WordPress dashboard. Send automated emails based on member actions — account creation, password changes, account deletion.

Member-friendliness — Users can sign up or login using either gravatar or social media accounts. There’s also the option to add members as friends and communicate with them via private message.

Content Restriction

Ability to restrict individual posts or pages, but this has to be done manually for each post. There isn’t an option to set global restrictions based on categories or authors.

WordPress Theme/Plugin Compatibility

• Themes — Compatible with most WordPress themes.
• Plugins — Compatible with most WordPress plugins.
• WooCommerce — Yes. Available extensions help integrate with a store.

Integrations

ProfileGrid has a few integrations with WooCommerce, email services and WordPress.

Payment Options

ProfileGrid integrates with both PayPal and Stripe.

ProfileGrid Support

• A knowledge base is available for all users.
• Premium and Premium+ subscriptions receive access to web support via online ticketing.

Pros of ProfileGrid

• Well-designed UI throughout.
• Simple tools to control everything.
• Lots of social aspects for members.
• Fully integrated with WooCommerce and extensions.
• Free version with paid extensions.

Cons of ProfileGrid

• Can cause occasional slowdowns when activated.

ProfileGrid Pricing

• Core — Free plugin.
• Premium — $79/year for a single-site license.
• Premium+ — $139/one-time for unlimited site license lifetime updates and support.
• Extensions — Option extensions for the free plugin from $49.

Get Started with ProfileGrid

14. Ultimate Membership Pro

Ultimate Membership Pro is a popular plugin that helps you create exclusive access programs for both free and paid members.

It’s a very popular membership plugin with thousands of happy customers and lots of great reviews.

Ease of Use

Configuration — The plugin comes with pre-created templates for registration pages, login pages, content areas and subscription pricing pages.

Member-friendliness — The member dashboard allows users to edit or customize profiles, social accounts, subscription levels, view orders and transaction history.

Content Restriction

Restrict access to pages, products, categories, any URL, images, files, navigational menus. Partial content restriction is also available to restrict based on certain parameters.

WordPress Theme/Plugin Compatibility

• Themes — Compatible with most WordPress themes.
• Plugins — Compatible with most WordPress plugins.
• WooCommerce — Yes. Sell subscriptions using WooCommerce and offer discounts for packages.

Integrations

Ultimate Membership Pro has a decent number of integrations including email, social media and more as part of the package.

Payment Options

Ultimate Membership Pro integrates with multiple payment gateways:

• PayPal.
• Authorize.net.
• Stripe.
• Braintree.
• Payza.
• 2Checkout.
• Mollie,
• Pagseguro.

Ultimate Membership Pro Support

• Support is provided via Envato Market.
• All future updates as part of the purchase price.

Pros of Ultimate Membership Pro

• Templates for every conceivable use.
• Extensive reporting tools.
• Lots of payment gateway integrations.
• Flexible membership and content restriction options.
• Drip content tools.

Cons of Ultimate Membership Pro

• Complex plugin with lots of features to learn.

Ultimate Membership Pro Pricing

• Regular license — $59/one-time free for a single-site license.
• Additional support available at $26.25/year.

Get Ultimate Membership Pro

15. ARMember

The ARMember membership plugin is a complete system that allows you to build, maintain and grow a fully functional WordPress membership website.

It’s a powerful plugin used by businesses of all shapes and sizes.

Ease of Use

Configuration — Create and offer any type of membership plan — free, trial or paid plans, and recurring subscriptions. The built-in form builder allows you to create sign up forms, login pages, profile update pages and more.

Member-friendliness — Allows members to sign up and log in using social connect (Facebook, Twitter, LinkedIn, Google).

Content Restriction

Restrict content (pages, posts, category, navigation menus, archives, BuddyPress pages) based on membership levels.

Drip content feature allows you to delay the release of content (posts, pages) based on membership levels and subscription period.

WordPress Theme/Plugin Compatibility

• Themes — Works with any WordPress theme.
• Plugins — Works with most WordPress plugins.
• WooCommerce — Yes. Content restriction rules are available for WooCommerce products.

Integrations

ARMember is fully translation ready and supports the WPML plugin. Zapier integration is available to connect with other CRMs or email marketing platforms.

Payment Options

ARMember integrates with multiple payment gateways:

• PayPal.
• Authorize.net.
• Stripe.
• 2Checkout.
• Pagseguro.
• PayUmoney.
• Mollie.
• PayStack.

ARMember Support

• Extensive documentation and video tutorials.
• Dedicated web and email support is available for premium subscriptions.

Pros of ARMember

• Membership setup wizard included.
• Trial periods for new members.
• Drag and drop form builder.
• Flexible content restriction options.
• Free version available.

Cons of ARMember

• Not the most intuitive plugin to use.
• Some documentation is hard to follow.

ARMember Pricing

• ARMember Lite — Limited version with basic features.
• ARMember Pro — $69/one-time fee for a single-site license.
• ARMember Add-on Bundle Pack – $149 for 35 premium addons.

Get Started with ARMember

16. DigiMember

DigiMember is a useful plugin that allows you to create a fully functional membership website.

Rather than setting up an entire site for memberships, DigiMember offers per-page control for greater flexibility.

Ease of Use

Configuration — Easy to install and set up free and paid membership options. Create unlimited products and membership levels and choose which protected content belongs to which level.

Member-friendliness — Member account management to easily change passwords, edit profile information or delete accounts.

Content Restriction

Control how long members can access your content (a certain number of days, weeks or unlimited access).

Pay per post feature enables you to restrict access to single articles, and request a specific price for access.

WordPress Theme/Plugin Compatibility:

• Themes —. Works with any WordPress theme.
• Plugins — Works with most WordPress plugins and a list of the compatible plugins is growing.
• WooCommerce — Compatible with WooCommerce.

Integrations

DigiMember doesn’t change how the site works so it will integrate with most services you’ll use on your site.

Payment Options

DigiMember integrates with multiple payment gateways:

• PayPal.
• Stripe.
• 2Checkout.
• ClickBank.
• CleverBridge.
• AffiliCon.
• Digistore24.

DigiMember Support

• Extensive documentation and video tutorials available to all users.
• Dedicated email support is available for DigiMember Pro licenses via a ticketing system.
• Support Hours — 09:00 to 17:00 EST; Monday to Friday.

Pros of DigiMember

• Designed for ease of use.
• Unlimited products and membership levels.
• Drip feed tools included.
• Integrates with payment gateways and email tools.
• Secure download manager.

Cons of DigiMember

• Cost of premium puts it out of reach of smaller websites.

DigiMember Pricing

• Free — Limited to 1 membership level and 50 paying members.
• DigiMember Pro — $37/month. Unlimited members and membership products.
• Additional site licenses $10/month.

Get Started with DigiMember

17. Paid Memberships Pro

Paid Memberships Pro is an all-in-one WordPress Membership solution. Comprehensive documentation and the vast array of integrations and addons makes this plugin a must-have.

Ease of Use

Configuration — Paid Memberships Pro is one of the most powerful yet straightforward WordPress membership plugins to set up.

Member-friendliness — Members can cancel and modify memberships, use an invoice system and manage core membership settings.

Content Restriction:

Paid Membership Pro offers simple-to-use content restriction by membership level along with a range of addons to drip feed or protect content.

WordPress Theme/Plugin Compatibility

• Themes — Compatible with any WordPress theme (even custom themes). Also themes created by the Paid Memberships Pro team.
• Plugins — Compatible with all WordPress plugins.
• WooCommerce — Yes. Core eCommerce functions supported.

Integrations

Paid Memberships Pro currently has over 60+ integrations including Zapier. Some are included with the core product while others are enabled by addons.

Payment Options

Paid Memberships Pro supports:

• PayPal.
• Stripe.
• Authorize.net.
• Braintree.
• CyberSource.
• 2Checkout.
• Payfast.